OFFICIAL EK News Thread
#16
Moderator, Emirates
Join Date: Oct 2012
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Cheers in all classes as Emirates revamps its spirits offering
Dubai, UAE, 12 April 2018 – Emirates has refreshed its spirits offering across all classes with a range of premium brands. Spirits on board are served complimentary across all classes and routes and include a range of whiskeys, cognacs, gins, vodka and flavoured liqueurs amongst others.
The new selection was made by an in-house team of experts who spent two years working directly with suppliers to curate the brand new spirits offering. Emirates has invested in long term partnerships with some of the world’s best brands resulting in the finest spirits as well as exclusive selections available on board.
Emirates’ new spirits menu is an extensive offering of over 30 new spirits and liqueurs served across all classes. The spirits complement Emirates’ world class offering of over 80 fine wines and champagnes served across its network daily.
“We aim to deliver the best culinary experience on board and that goes for our menus, our wines and also our new spirits range. We’ve invested time in building relationships with the best spirits makers in the world, understanding global trends and achieving the perfect serve on board to showcase these beverages in the best possible way,” explains Joost Heymeijer, Senior Vice President, Inflight catering, Emirates.
The new spirits menu on board includes a mix of niche, hand-crafted brands as well as popular and well-loved spirits such as Hennessy cognacs in all classes including the exclusive Hennessy Paradis in First Class and for a limited period on select routes the extremely rare Hennessy Paradis Impérial. The new menu was launched with a special cognac tasting held at the Emirates A380 Onboard Lounge on a flight to Paris last month. The first-of-its kind masterclass at 40,000 feet was led by Mr Alfred Tesseron, owner and Chairman of Tesseron Cognac. Tesseron Lot 29 XO is a niche, hand-crafted cognac that scored 100 points by celebrated wine critic Robert Parker, and is by a brand that is centuries old and still family owned.
Other brands served in First Class include the Dalmore King Alexander III, the only single malt Scotch whisky in the world created using a unique six-cask finish; Belvedere luxury vodka; Johnnie Walker Blue Label Scotch whisky and premium Guatemalan rum, Ron Zacapa Centenario XO.
In Business Class and at the iconic Emirates A380 Onboard Lounge, customers can enjoy Glenfiddich Solera Reserve 15 year old single malt Scotch whisky, small batch premium bourbon Woodford Reserve Distiller’s Select, craft gin Sipsmith, and more.
Other spirits available in Economy Class include Dewar’s White Label Scotch whisky, Beefeater gin, Russian Standard Original vodka, Jack Daniel’s Tennessee whiskey and Bacardi Carta Blanca rum - the world’s most awarded rum.
Emirates is also serving regionally focused beverages such as Amarula, a fruit cream liqueur available in all classes. The liqueur is made from Marula fruit which grows wild and uncultivated in South Africa. It is then fermented and the Marula ‘wine’ is distilled and aged in French oak barrels for at least two years.
In conjunction with its new spirits offering, Emirates has also refreshed its cocktail menu by adding the Negroni, Old Fashioned and Aperol Spritz while retaining some of its most popular orders on board such as the classic Bloody Mary, Mojito and Kir Royal.
In Economy, Jack Daniel’s whiskey is the most requested drink from Emirates’ list of spirits. In Business, Sipsmith gin takes the top spot, while in First, the most popular spirit requested is the Chivas Royal Salute whisky which is aged for 21 years.
The new selection was made by an in-house team of experts who spent two years working directly with suppliers to curate the brand new spirits offering. Emirates has invested in long term partnerships with some of the world’s best brands resulting in the finest spirits as well as exclusive selections available on board.
Emirates’ new spirits menu is an extensive offering of over 30 new spirits and liqueurs served across all classes. The spirits complement Emirates’ world class offering of over 80 fine wines and champagnes served across its network daily.
“We aim to deliver the best culinary experience on board and that goes for our menus, our wines and also our new spirits range. We’ve invested time in building relationships with the best spirits makers in the world, understanding global trends and achieving the perfect serve on board to showcase these beverages in the best possible way,” explains Joost Heymeijer, Senior Vice President, Inflight catering, Emirates.
The new spirits menu on board includes a mix of niche, hand-crafted brands as well as popular and well-loved spirits such as Hennessy cognacs in all classes including the exclusive Hennessy Paradis in First Class and for a limited period on select routes the extremely rare Hennessy Paradis Impérial. The new menu was launched with a special cognac tasting held at the Emirates A380 Onboard Lounge on a flight to Paris last month. The first-of-its kind masterclass at 40,000 feet was led by Mr Alfred Tesseron, owner and Chairman of Tesseron Cognac. Tesseron Lot 29 XO is a niche, hand-crafted cognac that scored 100 points by celebrated wine critic Robert Parker, and is by a brand that is centuries old and still family owned.
Other brands served in First Class include the Dalmore King Alexander III, the only single malt Scotch whisky in the world created using a unique six-cask finish; Belvedere luxury vodka; Johnnie Walker Blue Label Scotch whisky and premium Guatemalan rum, Ron Zacapa Centenario XO.
In Business Class and at the iconic Emirates A380 Onboard Lounge, customers can enjoy Glenfiddich Solera Reserve 15 year old single malt Scotch whisky, small batch premium bourbon Woodford Reserve Distiller’s Select, craft gin Sipsmith, and more.
Other spirits available in Economy Class include Dewar’s White Label Scotch whisky, Beefeater gin, Russian Standard Original vodka, Jack Daniel’s Tennessee whiskey and Bacardi Carta Blanca rum - the world’s most awarded rum.
Emirates is also serving regionally focused beverages such as Amarula, a fruit cream liqueur available in all classes. The liqueur is made from Marula fruit which grows wild and uncultivated in South Africa. It is then fermented and the Marula ‘wine’ is distilled and aged in French oak barrels for at least two years.
In conjunction with its new spirits offering, Emirates has also refreshed its cocktail menu by adding the Negroni, Old Fashioned and Aperol Spritz while retaining some of its most popular orders on board such as the classic Bloody Mary, Mojito and Kir Royal.
In Economy, Jack Daniel’s whiskey is the most requested drink from Emirates’ list of spirits. In Business, Sipsmith gin takes the top spot, while in First, the most popular spirit requested is the Chivas Royal Salute whisky which is aged for 21 years.
#17
Moderator, Emirates
Join Date: Oct 2012
Location: Where My Heart Is
Programs: BAEC Silver, FB Platinum, KQ Asante Gold, Shebamiles Blue, Emirates Blue
Posts: 3,386
Exclusive: You heard it here first
Also some exclusive info for Flyertalk – the super rare Hennessy Paradis Impérial highlighted below is actually on the below routes. Very exclusive info, you heard it here first!
Hennessy Paradis Impérial will be served in First Class from September for a limited period on the following routes: [Where First Class is operated]
Americas:
Toronto
Houston
Los Angeles
San Francisco
Dallas - Fort Worth
Seattle - Tacoma Int'l
Washington - Dulles
Boston
Chicago
Orlando
Fort Lauderdale - Hlywd I'tl A/p Broward County
Milan
New York
Athens
Newark / New Jersey
Sao Paolo
Santiago - Chile
Rio de Janeiro
Buenos Aires
United Kingdom:
Heathrow
Gatwick
Manchester
Glasgow
Newcastle (Bond Org)
Birmingham
Dublin (GG)
London Stansted
Far East:
Shanghai
Beijing
Guangzhou
Osaka
Tokyo Narita
Tokyo Haneda
Seoul
Manila
Luzon - Clark
Cebu
Ho Chi Minh City
TaiPei
Yinchuan
Zhengzhou
Hanoi - Vietnam (Noi Bai Int A/P)
Rangoon / Yangon - Myanmar
Phnom Penh - Cambodia
Hennessy Paradis Impérial will be served in First Class from September for a limited period on the following routes: [Where First Class is operated]
Americas:
Toronto
Houston
Los Angeles
San Francisco
Dallas - Fort Worth
Seattle - Tacoma Int'l
Washington - Dulles
Boston
Chicago
Orlando
Fort Lauderdale - Hlywd I'tl A/p Broward County
Milan
New York
Athens
Newark / New Jersey
Sao Paolo
Santiago - Chile
Rio de Janeiro
Buenos Aires
United Kingdom:
Heathrow
Gatwick
Manchester
Glasgow
Newcastle (Bond Org)
Birmingham
Dublin (GG)
London Stansted
Far East:
Shanghai
Beijing
Guangzhou
Osaka
Tokyo Narita
Tokyo Haneda
Seoul
Manila
Luzon - Clark
Cebu
Ho Chi Minh City
TaiPei
Yinchuan
Zhengzhou
Hanoi - Vietnam (Noi Bai Int A/P)
Rangoon / Yangon - Myanmar
Phnom Penh - Cambodia
Last edited by Saltire74; Apr 22, 2018 at 3:35 am
#18
Join Date: Jun 2016
Posts: 581
Also some exclusive info for Flyertalk – the super rare Hennessy Paradis Impérial highlighted below is actually on the below routes. Very exclusive info, you heard it here first!
Hennessy Paradis Impérial will be served in First Class from September for a limited period on the following routes:
Americas:
Toronto
Houston
Los Angeles
San Francisco
Dallas - Fort Worth
Seattle - Tacoma Int'l
Washington - Dulles
Boston
Chicago
Orlando
Fort Lauderdale - Hlywd I'tl A/p Broward County
Milan
New York
Athens
Newark / New Jersey
Sao Paolo
Santiago - Chile
Rio de Janeiro
Buenos Aires
United Kingdom:
Heathrow
Gatwick
Manchester
Glasgow
Newcastle (Bond Org)
Birmingham
Dublin (GG)
London Stansted
Far East:
Shanghai
Beijing
Guangzhou
Osaka
Tokyo Narita
Tokyo Haneda
Seoul
Manila
Luzon - Clark
Cebu
Ho Chi Minh City
TaiPei
Yinchuan
Zhengzhou
Hanoi - Vietnam (Noi Bai Int A/P)
Rangoon / Yangon - Myanmar
Phnom Penh - Cambodia
Hennessy Paradis Impérial will be served in First Class from September for a limited period on the following routes:
Americas:
Toronto
Houston
Los Angeles
San Francisco
Dallas - Fort Worth
Seattle - Tacoma Int'l
Washington - Dulles
Boston
Chicago
Orlando
Fort Lauderdale - Hlywd I'tl A/p Broward County
Milan
New York
Athens
Newark / New Jersey
Sao Paolo
Santiago - Chile
Rio de Janeiro
Buenos Aires
United Kingdom:
Heathrow
Gatwick
Manchester
Glasgow
Newcastle (Bond Org)
Birmingham
Dublin (GG)
London Stansted
Far East:
Shanghai
Beijing
Guangzhou
Osaka
Tokyo Narita
Tokyo Haneda
Seoul
Manila
Luzon - Clark
Cebu
Ho Chi Minh City
TaiPei
Yinchuan
Zhengzhou
Hanoi - Vietnam (Noi Bai Int A/P)
Rangoon / Yangon - Myanmar
Phnom Penh - Cambodia
#19
Ambassador: Emirates Airlines
Join Date: Sep 2004
Location: Manchester, UK
Posts: 18,619
I didn't realise NCL had F class!
#20
Ambassador, Emirates
Join Date: Mar 2006
Location: LGW / AMS / CPT
Programs: SA KL BA EK
Posts: 4,273
#21
Moderator, Emirates
Join Date: Oct 2012
Location: Where My Heart Is
Programs: BAEC Silver, FB Platinum, KQ Asante Gold, Shebamiles Blue, Emirates Blue
Posts: 3,386
#24
Ambassador, Emirates
Join Date: Mar 2006
Location: LGW / AMS / CPT
Programs: SA KL BA EK
Posts: 4,273
#25
Moderator, Emirates
Join Date: Oct 2012
Location: Where My Heart Is
Programs: BAEC Silver, FB Platinum, KQ Asante Gold, Shebamiles Blue, Emirates Blue
Posts: 3,386
S
#26
Join Date: Oct 2015
Location: Economy, mostly :(
Programs: Skywards Gold
Posts: 7,801
My two cents: this thread doesn't add much value to this forum, if this is the extent of EK's "commitment" to engaging with us, then no thanks. Certainly as we have now seen the information is not necessarily credible, as Hennesy Paradis Imperial has already been reported on several routes, and the list provided contains several J only routes. The press releases are just reposts from the EK Media centre....they could just as well be posted as links in the News thread. We're selling ourselves short here.
#28
Moderator, Emirates
Join Date: Oct 2012
Location: Where My Heart Is
Programs: BAEC Silver, FB Platinum, KQ Asante Gold, Shebamiles Blue, Emirates Blue
Posts: 3,386
So I asked for some clarification on the previous information I posted. The new Hennessy Paradis Imperial will only be served on routes with F so excludes NCL & FLL And any other non-F routes.
Hi Saltire74 ,
No it will only be in First Class. We’ve always served Hennessy on board –this was a refresh of our spirits programme so have added some new brands alongside the favourites. Hennessy Paradis Impérial in particular is what is exclusive and new but Hennessy Paradis is a standard offering across all First Class.
Thanks,
M****
Hi Saltire74 ,
No it will only be in First Class. We’ve always served Hennessy on board –this was a refresh of our spirits programme so have added some new brands alongside the favourites. Hennessy Paradis Impérial in particular is what is exclusive and new but Hennessy Paradis is a standard offering across all First Class.
Thanks,
M****
Last edited by Saltire74; Apr 22, 2018 at 3:32 am Reason: To clarify F routes only
#29
Join Date: May 2017
Programs: Skywards Silver
Posts: 34
Also some exclusive info for Flyertalk – the super rare Hennessy Paradis Impérial highlighted below is actually on the below routes. Very exclusive info, you heard it here first!
Hennessy Paradis Impérial will be served in First Class from September for a limited period on the following routes:
Americas:
Toronto
Houston
Los Angeles
San Francisco
Dallas - Fort Worth
Seattle - Tacoma Int'l
Washington - Dulles
Boston
Chicago
Orlando
Fort Lauderdale - Hlywd I'tl A/p Broward County
Milan
New York
Athens
Newark / New Jersey
Sao Paolo
Santiago - Chile
Rio de Janeiro
Buenos Aires
United Kingdom:
Heathrow
Gatwick
Manchester
Glasgow
Newcastle (Bond Org)
Birmingham
Dublin (GG)
London Stansted
Far East:
Shanghai
Beijing
Guangzhou
Osaka
Tokyo Narita
Tokyo Haneda
Seoul
Manila
Luzon - Clark
Cebu
Ho Chi Minh City
TaiPei
Yinchuan
Zhengzhou
Hanoi - Vietnam (Noi Bai Int A/P)
Rangoon / Yangon - Myanmar
Phnom Penh - Cambodia
Hennessy Paradis Impérial will be served in First Class from September for a limited period on the following routes:
Americas:
Toronto
Houston
Los Angeles
San Francisco
Dallas - Fort Worth
Seattle - Tacoma Int'l
Washington - Dulles
Boston
Chicago
Orlando
Fort Lauderdale - Hlywd I'tl A/p Broward County
Milan
New York
Athens
Newark / New Jersey
Sao Paolo
Santiago - Chile
Rio de Janeiro
Buenos Aires
United Kingdom:
Heathrow
Gatwick
Manchester
Glasgow
Newcastle (Bond Org)
Birmingham
Dublin (GG)
London Stansted
Far East:
Shanghai
Beijing
Guangzhou
Osaka
Tokyo Narita
Tokyo Haneda
Seoul
Manila
Luzon - Clark
Cebu
Ho Chi Minh City
TaiPei
Yinchuan
Zhengzhou
Hanoi - Vietnam (Noi Bai Int A/P)
Rangoon / Yangon - Myanmar
Phnom Penh - Cambodia
Strange, there is no F on the Philippines flights so why are Manila and Clark on the list?