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-   -   Fare changes 2015 (https://www.flyertalk.com/forum/emirates-skywards/1645547-fare-changes-2015-a.html)

KU104 Jan 29, 2015 10:50 pm


Originally Posted by eternaltransit (Post 24260382)
Similar to the discussion on the BA board about their changes, it's harder to change the earning rates on credit cards, because selling miles to credit card partners is a nice and easy profitable business for everyone involved as it generally does seem to incentivise spend quite well. Well everyone apart from merchants, but then they just jack up the price anyway. In fact, it's sometimes (and usually, if well managed) much more profitable to operate a loyalty scheme than it is to actually fly the planes around - although you need to fly some planes around to offer an aspiration redemption possibility for actually get the whole eco-system moving. The planes are like a loss-leader. In my opt cited example, QF is a company that does exactly this: it makes money from the loyalty program (2xxM AUD profit from loyalty), but loses money on planes (500M AUD losses from flying).

That means airlines and points issuers don't want to rock the boat too much in a way that makes the credit card offering seem less attractive - not many people look at the devaluation of the currency by looking at redemption prices - especially as you can target your devaluations at certain routes, hide them in minimum fare types to boost cash revenue etc., but it's much more noticeable to notice a drop in earning rate from 1 per USD to say, 0.5 per USD. Additionally, partners will have contracts with the points issuers which insulates them to a certain extent, or guarantees the point purchase cost for certain times, so it takes longer for these changes to filter down the chain to non-directly controlled earning methods.

If EK raise the cost of miles they sell to the Bank Credit Cards, the Banks will reduce the amount you earn. My Bank here in Kuwait has reduced the miles per Kuwaiti Dinar you earn locally from 5 to 3. The contract you sign with the bank when you apply for the credit card gives them the freedom to change their earn rate as they see fit without consulting with the customer.

The reason they give is that with an influx of new card issues the cost was too high on the Bank, thus the reduction. I believe the change that will go into effect is when EK and the banks renegotiate the contract at expiry, EK might raise the cost per mile, and leave the burden of dealing with the public to the Banks.

eternaltransit Jan 30, 2015 12:15 am


Originally Posted by m3red (Post 24260450)
As a lawyer who specialises in commercial banking I could have endless conversations about this!

Indeed - but I suspect what issues raised would depend which hat you were wearing at the time, card holder, lawyer acting for the issuer, lawyers acting for EK, merchants, marketing people...! :D

All I know is someone is getting shafted by economic reality here and issuers and the airline don't want it to be them :D

eternaltransit Jan 30, 2015 12:20 am


Originally Posted by KU104 (Post 24260501)
If EK raise the cost of miles they sell to the Bank Credit Cards, the Banks will reduce the amount you earn. My Bank here in Kuwait has reduced the miles per Kuwaiti Dinar you earn locally from 5 to 3. The contract you sign with the bank when you apply for the credit card gives them the freedom to change their earn rate as they see fit without consulting with the customer.

The reason they give is that with an influx of new card issues the cost was too high on the Bank, thus the reduction. I believe the change that will go into effect is when EK and the banks renegotiate the contract at expiry, EK might raise the cost per mile, and leave the burden of dealing with the public to the Banks.

Of course - no one wants to be caught on the wrong end of a margin squeeze! (paging m3red: is that the right term here as I am aware there is a legal aspect to the term "margin squeeze" - I'm just referring to the effective margin reduction on the bank's part as interchange revenue is constant whilst cost of sales increases).

Clever bank marketers should paint EK as the bad guy here and nudge customers to other products they have (or set up their own replacement reward scheme!) that will be just as profitable or even more for them...e.g. stick everyone on Visa Infinite cards and laugh all the way to the err...bank?...sitting on inflated interchange revenue!

eternaltransit Jan 30, 2015 12:51 am


Originally Posted by m3red (Post 24260373)
I'm not sure what miles I earn with my Citibank card but know that I (sorry my wife :D) spends a lot so they rack up.

I wonder if they will change the earn rates here in Dxb given the value of them has been reduced.

Citi Ultima Skywards card? 2.5 miles per USD at EK, 1.5 miles per USD for foreign currency spend, 1 mile per USD in the UAE, so, what, 1 mile per 3.67 AED?

m3red Jan 30, 2015 5:05 am


Originally Posted by eternaltransit (Post 24260730)
Citi Ultima Skywards card? 2.5 miles per USD at EK, 1.5 miles per USD for foreign currency spend, 1 mile per USD in the UAE, so, what, 1 mile per 3.67 AED?

I have the ultimate the cheaper one a snip at 800aed a year. The ultimate has a slightly worse rate and you don't get the 25k points.

eternaltransit Jan 30, 2015 5:56 am


Originally Posted by m3red (Post 24261309)
I have the ultimate the cheaper one a snip at 800aed a year. The ultimate has a slightly worse rate and you don't get the 25k points.

Wonder how much EK pocket out of that 800 AED - that's the profit they'd make on 4k USD of tickets!

jamjaruk Jan 31, 2015 1:21 pm

Is this going live tomorrow?

extramileage Jan 31, 2015 9:47 pm


Originally Posted by jamjaruk (Post 24268415)
Is this going live tomorrow?

Not as of this morning from what I can tell.

Burned more than 600k miles (including 300k just before midnight local time last night) in anticipation nonetheless!

ft101 Feb 1, 2015 1:34 am

Probably have to wait until it's 1st February everywhere.

m3red Feb 1, 2015 1:35 am


Originally Posted by extramileage (Post 24270189)
Not as of this morning from what I can tell.

Burned more than 600k miles (including 300k just before midnight local time last night) in anticipation nonetheless!

I'm down to 200k now.

Let's see....

eternaltransit Feb 1, 2015 2:21 am


Originally Posted by extramileage (Post 24270189)
Not as of this morning from what I can tell.

Burned more than 600k miles (including 300k just before midnight local time last night) in anticipation nonetheless!

Did you burn 600k on upgrades?! How did you even find any availability! Well done!

extramileage Feb 1, 2015 5:48 am


Originally Posted by eternaltransit (Post 24270724)
Did you burn 600k on upgrades?! How did you even find any availability! Well done!

EF is worth every penny!

But yes, all on upgrades to a variety of US destinations in spring and summer 2015.

I found a fair amount of availability to IAH and DFW (upgauge to A380), JFK for certain daily flights (3rd daily A380 added likely helps) as well as SEA and ORD (even saw Z3 D7 for LAX-DXB in July!). Both to and from Dubai.

ft101 Feb 2, 2015 12:16 am

It all seems a bit of an anticlimax now.

Past the deadline and no change that I can see.

TaipeiWang Feb 2, 2015 12:26 am

looks like the changes aren't online yet. Everything is the same. Maybe its market specific?

*The new fare types will be available in most markets.

Clayton Seymour Feb 2, 2015 12:35 am


Originally Posted by ft101 (Post 24270634)
Probably have to wait until it's 1st February everywhere.

In most places it's now the 2nd & nothing appears to have changed. I'm wondering if I book a flight today, will it still be covered by the old rules?

Once the changes do take effect, I intend to ditch the MBNA Skywards Elite credit card & replace it with the MBNA Etihad Guest credit card. Anyone got both these cards? I've only had the Elite since November & I'm afraid it wont look too good, if I apply for another MBNA card, so soon after receiving the Elite card. Hence my temptation to book a last flight on EK.


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