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-   -   Marketing Fail - McWrap? (https://www.flyertalk.com/forum/diningbuzz/1460832-marketing-fail-mcwrap.html)

dolcevita Apr 23, 2013 12:32 pm


Originally Posted by fzwinter (Post 20636618)
Just saw a McDonald's commercial for the McWrap. Given that the W is silent, is this really a good name for this product? ;)

Are "truth in advertising" laws finally being enforced?

:D

fzwinter Apr 23, 2013 2:26 pm


Originally Posted by dolcevita (Post 20639916)
Are "truth in advertising" laws finally being enforced?

:D

If that were the case, most everything sold by that chain (drinks notwithstanding) would be a "McWrap" ;)

Bobster Apr 23, 2013 7:32 pm

If you intended this to be a serious question:

The pronunciation of "Mc" is not changed by what follow it. So pronouncing or not pronouncing the dubya is irrelevant.

(Actually, with a name like McCoy, the first c is silent, and what follows the Mc does make a difference when Mc is followed by C or K or L.)

(Also the Mc can be pronounced like mak or mek depending on what follows the Mc. And the dictionary writes that mek with an upside down e.)

(I'm sorry I posted this. It's too complicated. :D )

PurduExpat37 Apr 23, 2013 9:00 pm

Hmm, I don't usually eat at MacDo, but when I was a student in Vienna (a couple years ago) they had some shredded beef wrap with crispy onions and sour cream type sauce.

I'd be lying if I said I didn't enjoy that tasty wrap a few times before leaving that glorious city.

fzwinter Apr 24, 2013 12:01 am


Originally Posted by Bobster (Post 20642291)
If you intended this to be a serious question:

The pronunciation of "Mc" is not changed by what follow it. So pronouncing or not pronouncing the dubya is irrelevant.

(Actually, with a name like McCoy, the first c is silent, and what follows the Mc does make a difference when Mc is followed by C or K or L.)

(Also the Mc can be pronounced like mak or mek depending on what follows the Mc. And the dictionary writes that mek with an upside down e.)

(I'm sorry I posted this. It's too complicated. :D )

If you say it fast, it comes out McCrap. And no, it wasn't a real serious question but rather just an interesting observation. ;)

cordelli Apr 24, 2013 11:12 am

It's a wrap
It's from McDonalds

Of course they will call it McWrap

Not really sure how that's a marketing fail, even if you never heard of it, when you hear the name McWrap, doesn't matter is the W is silent or not, you will immediately think "Gee, McDonalds muse be making a Wrap now"

cblaisd Apr 24, 2013 3:13 pm

Now that this thread has been aptly moved to Dining Buzz:


DiningBuzz! A forum for general restaurant and bar discussion.
if you have observations or questions about thread placement or moderation, or wish to have a kerfuffle with another poster, please feel free to do so via PM. Let's stay on-topic concerning the joys of the McWrap :) Thanks!

cblaisd
Moderator, Dining Buzz

dolcevita Apr 24, 2013 9:24 pm


Originally Posted by cordelli (Post 20645510)

Not really sure how that's a marketing fail, even if you never heard of it, when you hear the name McWrap, doesn't matter is the W is silent or not, you will immediately think "Gee, McDonalds muse be making a Wrap now"

No, I think "How appropriate!" when I hear the word "McCrap".

SirJman Apr 24, 2013 10:38 pm

Surely its a better name than the McFizz...

ravnon Nov 13, 2013 10:12 am

Advertising suggestions
 
I saw one sign on a McD's that said;

"McWrap sold here"

I have a few other suggestions including;

"Try our delicious McWrap!"
"On a diet? Eat our McWrap!"
"You could be full of McWrap!"
and finally...
"Buy one Mcwrap, get two McWraps!"

word games are fun, and this is a definite advertising fail.
FYI when I first heard this (not read it with the W) my first thought was not "Oh McDonalds is making a wrap", it was "Yeah McDonalds does have a lot of crap on their menu"

Boraxo Jan 2, 2014 8:02 pm


Originally Posted by zigzagg900 (Post 20636730)
I actually like the wraps.

+1 The wraps are about the only lunch item I will eat at McD's anymore. They are also reasonably priced. To be fair I would not patronize McD's at all if it were not for my children who love the overpriced happy meals.

LapLap Jan 4, 2014 4:49 am

People have gotten over half the foods having a "muck" prefix at Mucky D's

Not sure if M'crap is any less appetising than a Muck Wrap. It does sound like my crap after all, which every one knows is much more acceptable than someone else's crap.
Could turn into street slang - "getting my crap together".

KevinDTW Jan 5, 2014 8:29 am

"McWrap" reminds me of the old joke about the low-roller Vegas casino advertising the "loosest craps in town."


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