Delta's Reputation and Challenges in 2021 and the future (Consolidated Threads)
#1
Original Poster
Join Date: Jun 2004
Location: ATL
Programs: Delta PlM, 1M
Posts: 6,365
Delta's Reputation and Challenges in 2021 and the future (Consolidated Threads)
For well over a decade DL has charged premium prices and I think most DL fliers saw the value. Better ops. Better recovery. Better service.
Then Covid. OK. S*** happens and hard to blame any airline on how they handled it.
But we are now stable. If DL wants to keep charging a premium they need to get back to where they were pre-COVID (at least relative to other domestics).
Milking the established customers with high prices and poor service will fail. It will take a year or two, but is certain.
Then Covid. OK. S*** happens and hard to blame any airline on how they handled it.
But we are now stable. If DL wants to keep charging a premium they need to get back to where they were pre-COVID (at least relative to other domestics).
Milking the established customers with high prices and poor service will fail. It will take a year or two, but is certain.
#3
Join Date: Sep 2019
Posts: 603
For well over a decade DL has charged premium prices and I think most DL fliers saw the value. Better ops. Better recovery. Better service.
Then Covid. OK. S*** happens and hard to blame any airline on how they handled it.
But we are now stable. If DL wants to keep charging a premium they need to get back to where they were pre-COVID (at least relative to other domestics).
Milking the established customers with high prices and poor service will fail. It will take a year or two, but is certain.
Then Covid. OK. S*** happens and hard to blame any airline on how they handled it.
But we are now stable. If DL wants to keep charging a premium they need to get back to where they were pre-COVID (at least relative to other domestics).
Milking the established customers with high prices and poor service will fail. It will take a year or two, but is certain.
#4
Join Date: Mar 2006
Location: Hotlanta.
Programs: I've gone underground!
Posts: 4,604
For some comparison, I checked Jan 25-28 since it's roughly 4 weeks away.
ATL-ORD - DL, AA, and UA are the same price
ATL-SFO AA is $281 with 1 stop. UA is $303 with 1 stop. DL is $480.
ATL-SEA: UA is $286, AA is $299, and DL and AS are $307
ATL-BOS: DL is $147, AA is $148, and B6 is $168.
ATL-PHX: AA is $284 with terrible flight times... AA is $315 with a more normal routing. DL is $315 nonstop.
So.... I'm sure there are other dates and times with greater discrepancies, but at least on this one date, things seem relatively comparable.
#5
Join Date: Nov 2011
Location: Minneapolis
Programs: DL DM
Posts: 2,236
#6
Join Date: Jul 2003
Location: Atlanta
Posts: 5,190
Not from Atlanta. Prices on DL from ATL have always been routinely more expensive than the other airlines. That margin seems to be bigger these days, but my single date search below isn't bearing this out as I thought it would:
For some comparison, I checked Jan 25-28 since it's roughly 4 weeks away.
ATL-ORD - DL, AA, and UA are the same price
ATL-SFO AA is $281 with 1 stop. UA is $303 with 1 stop. DL is $480.
ATL-SEA: UA is $286, AA is $299, and DL and AS are $307
ATL-BOS: DL is $147, AA is $148, and B6 is $168.
ATL-PHX: AA is $284 with terrible flight times... AA is $315 with a more normal routing. DL is $315 nonstop.
So.... I'm sure there are other dates and times with greater discrepancies, but at least on this one date, things seem relatively comparable.
For some comparison, I checked Jan 25-28 since it's roughly 4 weeks away.
ATL-ORD - DL, AA, and UA are the same price
ATL-SFO AA is $281 with 1 stop. UA is $303 with 1 stop. DL is $480.
ATL-SEA: UA is $286, AA is $299, and DL and AS are $307
ATL-BOS: DL is $147, AA is $148, and B6 is $168.
ATL-PHX: AA is $284 with terrible flight times... AA is $315 with a more normal routing. DL is $315 nonstop.
So.... I'm sure there are other dates and times with greater discrepancies, but at least on this one date, things seem relatively comparable.
Based out of ATL I usually compare DL and WN for nonstop domestic prices. I avoid the ultra-low-cost carriers and only consider AA and UA for nonstops. Oftentimes WN is far cheaper than DL. I just booked a nonstop flight from MSY>AUS on WN and DL with a connection was more than triple the price.
Last edited by sydneyracquelle; Dec 24, 2021 at 4:22 pm
#7
Join Date: Oct 2015
Location: DTW
Programs: Marriott Platinum, SPG Platinum, Hilton Diamond
Posts: 394
Flights from detroit are routinely 25-30% more for both international/domestic. Flights to Asia were unrealistic in my opinion pre covid. 700-900 for economy from ORD on superior airlines vs 1400-1800 on delta for the average flyer. I’m surprised more people don’t just drive or fly to Chicago.
BUT I know convenience plays a major factor
BUT I know convenience plays a major factor
Last edited by Cthunder86; Dec 25, 2021 at 7:45 am
#9
In memoriam
Join Date: Dec 2001
Programs: DL 2MM, AA MM, DL Sky Club Life, AA Admirals Club Life, Hilton Gold Life
Posts: 1,732
Since you say things are far from back to normal, (service) then it infers that Delta needs to drop their prices to remain competitive
#10
Join Date: Nov 2004
Location: Nashville
Programs: DL DM 3 MM AA PLAT HH Lifetime Diamond Marriott Plat AMB lifetime titanium Hertz PC
Posts: 6,187
They may have staffing shortages, but that was a self-induced problem. I can tell you I will make DM end of Febuary or March depends on Covid with international travel, I Just need MQDs with 600K MQMs rolling over. I will be trying AA a lot this year, unsure if it is better or not, but the current DL experience doesn't warrant me giving them 250K MQMs and 75K MQDs blindly.
#11
Join Date: Feb 2010
Location: ORD
Programs: UA 1k, Hyatt Globalist, Marriott Plat, Hertz PC, National Exec
Posts: 67
They may have staffing shortages, but that was a self-induced problem. I can tell you I will make DM end of Febuary or March depends on Covid with international travel, I Just need MQDs with 600K MQMs rolling over. I will be trying AA a lot this year, unsure if it is better or not, but the current DL experience doesn't warrant me giving them 250K MQMs and 75K MQDs blindly.
#12
Join Date: Mar 2006
Location: Hotlanta.
Programs: I've gone underground!
Posts: 4,604
Based out of ATL I usually compare DL and WN for nonstop domestic prices. I avoid the ultra-low-cost carriers and only consider AA and UA for nonstops. Oftentimes WN is far cheaper than DL. I just booked a nonstop flight from MSY>AUS on WN and DL with a connection was more than triple the price.
For some comparison, I checked Jan 25-28 since it's roughly 4 weeks away. WN is listed as WN (#stops) Price. WGA fares are displayed. I selected the most reasonable WN flights (daylight hours, shorter flight durations when the fares were close) Delta are all nonstops. Delta is listed as $Basic/$Main
ATL-MDW WN (0) $171. DL: $127/$177
ATL-SFO WN (1) $344. DL: $497/517 **WN flights are 9-12 hour duration. DL is 5 1/2.
ATL-SEA: WN (1) $325. DL $307/357 **WN flights are 8-13 hour duration. DL is 5:45
ATL-BOS:WN (1) 146. DL $147/$197 **WN flight times are for 4:30-8 hour durations. DL total flight times are 3:15-ish.
ATL-PHX: WN (0) $316. DL $315/365.
Here's my takeaway for this one set of arbitrary dates:
-DL Basic Economy fares tend to be priced on-par with WN flights. There are times when they're cheaper by a wide margin (ATL-MDW).
-There are times when DL is less competitive price-wise, but the flight duration or times make DL flights more attractive (ATL-SFO)
-There are other times where the comparison with WN doesn't make sense (why is ATL-SEA not priced similar to ATL-SFO?). However, other factors play a role (AS charges $307 on this route).
Again, this is totally arbitrary and on one set of dates selected arbitrarily because they're a month out. I'm certain we can find examples of these rules of thumb not being "true". I'm surprised by the results because I, too, believed DL took severe advantage of its dominance in ATL.
#13
FlyerTalk Evangelist
Join Date: Jul 2003
Posts: 23,066
For grins because all Christmas gifts are open:
For some comparison, I checked Jan 25-28 since it's roughly 4 weeks away. WN is listed as WN (#stops) Price. WGA fares are displayed. I selected the most reasonable WN flights (daylight hours, shorter flight durations when the fares were close) Delta are all nonstops. Delta is listed as $Basic/$Main
ATL-MDW WN (0) $171. DL: $127/$177
ATL-SFO WN (1) $344. DL: $497/517 **WN flights are 9-12 hour duration. DL is 5 1/2.
ATL-SEA: WN (1) $325. DL $307/357 **WN flights are 8-13 hour duration. DL is 5:45
ATL-BOS:WN (1) 146. DL $147/$197 **WN flight times are for 4:30-8 hour durations. DL total flight times are 3:15-ish.
ATL-PHX: WN (0) $316. DL $315/365.
Here's my takeaway for this one set of arbitrary dates:
-DL Basic Economy fares tend to be priced on-par with WN flights. There are times when they're cheaper by a wide margin (ATL-MDW).
-There are times when DL is less competitive price-wise, but the flight duration or times make DL flights more attractive (ATL-SFO)
-There are other times where the comparison with WN doesn't make sense (why is ATL-SEA not priced similar to ATL-SFO?). However, other factors play a role (AS charges $307 on this route).
Again, this is totally arbitrary and on one set of dates selected arbitrarily because they're a month out. I'm certain we can find examples of these rules of thumb not being "true". I'm surprised by the results because I, too, believed DL took severe advantage of its dominance in ATL.
For some comparison, I checked Jan 25-28 since it's roughly 4 weeks away. WN is listed as WN (#stops) Price. WGA fares are displayed. I selected the most reasonable WN flights (daylight hours, shorter flight durations when the fares were close) Delta are all nonstops. Delta is listed as $Basic/$Main
ATL-MDW WN (0) $171. DL: $127/$177
ATL-SFO WN (1) $344. DL: $497/517 **WN flights are 9-12 hour duration. DL is 5 1/2.
ATL-SEA: WN (1) $325. DL $307/357 **WN flights are 8-13 hour duration. DL is 5:45
ATL-BOS:WN (1) 146. DL $147/$197 **WN flight times are for 4:30-8 hour durations. DL total flight times are 3:15-ish.
ATL-PHX: WN (0) $316. DL $315/365.
Here's my takeaway for this one set of arbitrary dates:
-DL Basic Economy fares tend to be priced on-par with WN flights. There are times when they're cheaper by a wide margin (ATL-MDW).
-There are times when DL is less competitive price-wise, but the flight duration or times make DL flights more attractive (ATL-SFO)
-There are other times where the comparison with WN doesn't make sense (why is ATL-SEA not priced similar to ATL-SFO?). However, other factors play a role (AS charges $307 on this route).
Again, this is totally arbitrary and on one set of dates selected arbitrarily because they're a month out. I'm certain we can find examples of these rules of thumb not being "true". I'm surprised by the results because I, too, believed DL took severe advantage of its dominance in ATL.
#14
Join Date: Aug 2016
Posts: 108
This must be an entirely new use of the word "stable" with which I was previously unfamiliar.
. . .
https://www.cnbc.com/2021/12/26/omic...bove-1500.html
. . .
https://www.cnbc.com/2021/12/26/omic...bove-1500.html
#15
Join Date: Dec 2010
Location: Michigan
Programs: AA EXP(4mm), DL Gold, UA Gold (1mm), HH Diamond, Bonvoy Amb(l/t Titanium). Former EA/PA elite
Posts: 994
Things are far from stable or back to normal now...Omicron has shown us that. Having said that, I do think the Big 3 need to see 2022 as a time to repair on-board service...particularly catering in all cabins. This of course is subject to things settling down on the COVID front. If we can get through/past Omicron in January and it isn't followed by another worse variant, maybe we can start to see some more on-board improvements in the second quarter of 2022. I truly hope this can be the case. I've flown both DL and AA domestically in the last 3-4 months and the food offered in the F cabin on both is very sub-standard. I don't see either one of the carriers being better than the other.