Westin in-flight bedding in Delta One business-class
Jul 28, 2018, 5:21 am
#1
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Westin in-flight bedding in Delta One business-class
Has anyone heard if the Westin blankets and pillows in Delta One business-class are on their way out?
I presume Marriott is in talks with United and Delta at the present, as it seems too quiet.
I presume Marriott is in talks with United and Delta at the present, as it seems too quiet.
Jul 28, 2018, 6:00 am
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Why would UA be in talks? They only a year ago went to Saks Fifth Avenue branded bedding. No reason DL needs to change. Despite Crossover Rewards DL never had a particularly tight relationship with Starwood. I believe Westin bedding predates that program.
Jul 28, 2018, 6:51 am
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Jul 28, 2018, 8:49 am
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Why does an arrangement have to be exclusive in all elements? Branded bedding is a long way from reciprocal elite benefits.
Jul 28, 2018, 8:53 am
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(I also disagree with the principle here; Delta is positioning themselves as a premium carrier, but I don’t see them as successfully having made a Virgin-esque play for trendiness.)
Jul 28, 2018, 10:00 am
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I do think the bedding is far past ready for a refresh. If they were going to try to stay in the SPG collection I think they'd do well to offer a higher luxury bedding, with a mattress pad, and brand it as St. Regis, if they wanted to stick with a hotel.
Jul 28, 2018, 10:50 am
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Jul 28, 2018, 10:53 am
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W is just another Marriott/Starwood brand, though - in fact, it’s derived from the Westin brand. If they were changing branding from Westin because of partnership renegotiation, W wouldn’t be the target.
(I also disagree with the principle here; Delta is positioning themselves as a premium carrier, but I don’t see them as successfully having made a Virgin-esque play for trendiness.)
Jul 28, 2018, 10:54 am
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Secondly bedding is most likely a wholly different unit/company from the hotel.
Jul 28, 2018, 12:36 pm
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Is this anything other than selling advertising? Same with meals, drinks, aminitty kits and whatever.
There is nothing on a plane that is actually made by these name brands. They simply put their name on it as a mutual deal where both parties get free PR.
There is nothing on a plane that is actually made by these name brands. They simply put their name on it as a mutual deal where both parties get free PR.
Jul 28, 2018, 12:53 pm
#13
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Well, to be fair, the actual hotel bedding is the same setup. SPG does not manufacture textiles. I do, however, think that the duvets are a similar material the hotel bedding.
Jul 28, 2018, 7:59 pm
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Wasn't the Westin bedding introduced shortly after the SPG tie up (crossover rewards)? I could see DL (eventually) moving away from a branded product from a company that is associated with its competitor, and it's not like there aren't other hotel options available...
Jul 28, 2018, 9:47 pm
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However it's not associated with UA. UA went with SAKS FIFTH AVENUE for it's bedding.