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Thread: Westin in-flight bedding in Delta One business-class
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Old Jul 28, 2018 | 10:53 am
  #10  
gooselee
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Originally Posted by BenA


W is just another Marriott/Starwood brand, though - in fact, it’s derived from the Westin brand. If they were changing branding from Westin because of partnership renegotiation, W wouldn’t be the target.

(I also disagree with the principle here; Delta is positioning themselves as a premium carrier, but I don’t see them as successfully having made a Virgin-esque play for trendiness.)
Yeah, I don't really see W's brand lining up with DL's. Westin always just kind of seemed like a good match for DL's style. Maybe JW Marriott or Le Meridien or something if they were to change it up?
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