DL ends GUM Jan 2018
#106
Join Date: Jun 2017
Location: SAN
Programs: AS MVPG100K, UA Gold, IHG Diamond, Hyatt Globalist, National Exec
Posts: 320
I don't claim to be an expert on Japanese culture but I am on-island at least once a month and get the impression that Guam is on the cheaper end of beach destinations for the Japanese (and Korean) visitors. It also seems to skew younger, especially over the last few years.
There's no doubt that Guam is cheaper, although airfares were about the same when I used to fly there. Guam is also geographically closer to Japan, which means someone from Japan can visit Guam for a weekend as opposed to a longer stay as is common in Hawaii. Tokyo–Guam is about three hours whereas Tokyo–Hawaii is about eight hours. That's a huge difference. For example, the average Japanese visitor to Hawaii spends almost two weeks there. For Guam the average Japanese visitor stays 2–3 nights.
#107
Suspended
Join Date: Jun 2005
Programs: Delta Diamond, Marriott Ambassador & Lifetime Titanium, Hertz President's Circle, United Silver
Posts: 6,334
It also helps that Guam doesn't have a sales tax so luxury goods are much cheaper than Tokyo. The number of high-ends on the strip in Guam is kind of surprising given the only major retailer for locals is Kmart. But even the Guam Kmart is a tourist destination.