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Subtle new changes highlight Delta's RM strategy

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Subtle new changes highlight Delta's RM strategy

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Old Dec 5, 2014, 12:07 pm
  #1  
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Old Dec 5, 2014, 2:17 pm
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The word I disagree with is "subtle."
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Old Dec 5, 2014, 2:36 pm
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TOD - apparently DL and UA copy each other...
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Old Dec 5, 2014, 2:46 pm
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Dang. How long was the trip? 67.00USD?
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Old Dec 5, 2014, 2:49 pm
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I got that same offer a couple of weeks ago on MSP-->SLC. It was $109. I had an Econ Comfort aisle, and didn't care if I didn't get the upgrade. Meh.
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Old Dec 5, 2014, 3:24 pm
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How is this different from the buy-ups that have been around for the last couple months?
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Old Dec 5, 2014, 6:22 pm
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Originally Posted by gooselee
How is this different from the buy-ups that have been around for the last couple months?
It isn't. The (Android) app has been pushing add-ons -- confirmed upgrades to First, wifi passes, Economy Comfort seating, mileage booster -- for months.
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Old Dec 5, 2014, 7:04 pm
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5000 delta flights a day
Sell 5 folks an upgrade at on average $100 a go

= 5000 x 5 x 100 x 365

=$912 Million revenue

Go Delta Go
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Old Dec 5, 2014, 10:00 pm
  #9  
 
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Originally Posted by SteveinA2
5000 delta flights a day
Sell 5 folks an upgrade at on average $100 a go

= 5000 x 5 x 100 x 365

=$912 Million revenue
I suspect the number will be more in line with WN selling early boarding (1 sale per 2 flights), so that's x .5 instead of x 5, but still $100M of revenue.
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Old Dec 6, 2014, 11:54 am
  #10  
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The trip is ~1.5h. Not worth it for me since I already had aisle EC and the free drink on the back of my boarding pass. The interesting thing though is that from this data, Delta will be able to determine the precise marginal value of FC for each route. I suspect they don't really know this yet... FC fares are currently priced to manage revenue, not to fill the cabin.
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Old Dec 7, 2014, 10:25 am
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I've never seen less than $400 to upgrade on any of my flights. If I could upgrade MSP - SJC for $67, I would do that.
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Old Dec 7, 2014, 10:45 am
  #12  
 
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Originally Posted by SJC ORD LDR
I've never seen less than $400 to upgrade on any of my flights. If I could upgrade MSP - SJC for $67, I would do that.

I have yet to see any upgrade offer on any of my MSP-SJC or SJC-MSP flights and i have been averaging over the past 5 trips 1276 per RT. With M and S fares.
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Old Dec 7, 2014, 1:28 pm
  #13  
 
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Just got (and took) a $79 offer for BOS-MCO.
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Old Dec 7, 2014, 2:13 pm
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Originally Posted by SJC ORD LDR
I've never seen less than $400 to upgrade on any of my flights. If I could upgrade MSP - SJC for $67, I would do that.
I've never seen this on any of my trips period. Actually, maybe once at kiosk check in - never at online or mobile check in. I'm normally close to 100% mobile check in.

Next flight 12/17 same day turn SLC-BOI-SLC, will be interesting if this is offered, as F is almost entirely empty on both flights.

Edit: just to clarify .... are these upgrades eligible for MQM bump for F?
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Old Dec 7, 2014, 2:37 pm
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Originally Posted by 1200GS
Next flight 12/17 same day turn SLC-BOI-SLC, will be interesting if this is offered, as F is almost entirely empty on both flights.
You may want to log in and view the reservations details as there could be an upgrade offer in there now. I am flying JFK-AUS later this month (booked several months ago). A few weeks backed I logged in to check a detail on the reservation and there was an offer to upgrade to first for $99 (I did).
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