Sky Club and "The Faded Beer Brand"
Dec 2, 2014, 8:43 am
#61
Join Date: Aug 2009
Location: MSP
Programs: Delta Gold Medallion, Sky Club
Posts: 589
Can't find where it's mentioned...but, didn't DL start offering some "craft" brews starting Dec 1st?
I was told that on the eastern shuttle...BluePoint and Newburyport would be offered.
Transcon would have Brooklyn Brewery and Ballast Point. The western shuttle (LAX/SFO) would have Lagunitas and Stone.
Can anyone verify any of that?
I was told that on the eastern shuttle...BluePoint and Newburyport would be offered.
Transcon would have Brooklyn Brewery and Ballast Point. The western shuttle (LAX/SFO) would have Lagunitas and Stone.
Can anyone verify any of that?
Dec 2, 2014, 8:48 am
#62
Suspended
Join Date: Sep 2005
Location: SEA
Programs: UA Silver, BA Gold, DL Gold
Posts: 9,779
Agreed. I drink the spectrum too. Sometimes I want a craft beer, sometimes I want a 'Gansett.
Dec 2, 2014, 9:17 am
#63
Join Date: Jul 2014
Posts: 385
Oh, it is clear.
WSJ article:Bud Crowded Out By Craft Beer Craze
http://online.wsj.com/articles/budwe...&mg=reno64-wsj
Interesting statistics and demographics. It's obvious the core market of the Budweiser brand is not the same as the Sky Club target. It seems that Delta continues to struggle executing a clear, consistent marketing strategy-- in this case, a product offering not matched to Sky Club demographics as well as mixed messages around luxury and exclusiveness (not news).
http://online.wsj.com/articles/budwe...&mg=reno64-wsj
Interesting statistics and demographics. It's obvious the core market of the Budweiser brand is not the same as the Sky Club target. It seems that Delta continues to struggle executing a clear, consistent marketing strategy-- in this case, a product offering not matched to Sky Club demographics as well as mixed messages around luxury and exclusiveness (not news).
"The difference between genius and stupidity is that genius has its limits"… Albert Einstein
Dec 2, 2014, 12:23 pm
#64
FlyerTalk Evangelist
Join Date: Oct 2011
Location: Anywhere I need to be.
Programs: OW Emerald, *A Gold, NEXUS, GE, ABTC/APEC, South Korea SES, eIACS, PP, Hyatt Diamond
Posts: 16,046
Those who like beer are often complaining on the BA forum about the variety of beer (although European generic lagers beat US ones!). London Pride is available in the lounges but in a lounge they could do a whole lot more. Even a guest beer they change every month would add some variety. BA must spend a small fortune on wines and spirits but still largely neglect the beer drinker.
On short haul flights London Pride is considered premium and so is only offered (officially) in Club Europe (business class), which means no London Pride on a domestic flight as they're all single class! Even in Club Europe there's only 2-4 cans stocked so isn't fun if someone else is also drinking it.
On short haul flights London Pride is considered premium and so is only offered (officially) in Club Europe (business class), which means no London Pride on a domestic flight as they're all single class! Even in Club Europe there's only 2-4 cans stocked so isn't fun if someone else is also drinking it.
Dec 2, 2014, 5:06 pm
#65
Join Date: Aug 2009
Location: Left Coast
Posts: 862
Slightly OT, but several of us toured the new Sierra Nevada brewery in Mills River, NC last week. It is located about 2 - 3 miles from the Asheville Regional Airport (AVL). If you are in the area and have a few hours to kill, it is a worthwhile experience. My wife, who is not a beer fan, found it to be time well spent, and she even enjoyed several of the beers offered on the complimentary eight beer flight.
I visited Sierra Nevada (Chico) for the first time last month and was very favorably impressed. I don't drink a lot of SN beer right now-- I'm mainly an IPA guy-- though I do enjoy a nice cold SNPA from time to time.
Dec 2, 2014, 5:57 pm
#66
Join Date: Jul 2014
Location: Anywhere with mountains
Programs: DL PM, Hertz 5*, SPG
Posts: 328
Sad thing is that even the beers you can pay for in SC aren't very good. I would happily pay a few bucks if the options were decent
Dec 2, 2014, 9:26 pm
#67
Join Date: Sep 2012
Location: Pagus Bracbatensis, Kingdom of the Netherlands
Programs: DL SPlat, KLM Bump, Privium Plus, GOES
Posts: 2,066
Can't find where it's mentioned...but, didn't DL start offering some "craft" brews starting Dec 1st?
I was told that on the eastern shuttle...BluePoint and Newburyport would be offered.
Transcon would have Brooklyn Brewery and Ballast Point. The western shuttle (LAX/SFO) would have Lagunitas and Stone.
Can anyone verify any of that?
I was told that on the eastern shuttle...BluePoint and Newburyport would be offered.
Transcon would have Brooklyn Brewery and Ballast Point. The western shuttle (LAX/SFO) would have Lagunitas and Stone.
Can anyone verify any of that?