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-   Delta Air Lines | SkyMiles (https://www.flyertalk.com/forum/delta-air-lines-skymiles-665/)
-   -   Delta and new DL.com Profiles A Lot About You (https://www.flyertalk.com/forum/delta-air-lines-skymiles/1431632-delta-new-dl-com-profiles-lot-about-you.html)

The Mileage Millionaire Jun 13, 2013 7:06 am

This is pretty amusing:

1) My income is 7x higher than DL shows
2) The home values for my partner and I (we share the same address) differ by 6x
3) DL thinks I am an "Asian Achiever". I'm about as white as they come...
4) DL thinks my partner is a "Latin Flair". He is African Ameircan.

Oh, and let's not forget that we are apparently worth 0 to DL. Nice, I guess than $20k we spend each year is worthless?

Where do they get this crap?

MSPeconomist Jun 13, 2013 7:16 am

My income is off by a factor of about 20.

timmy83 Jun 13, 2013 7:32 am

I am very curious to know who at DL can see this data and what it's used for. I don't care about inaccuracies if it's simply used for targeted ads, but if CSAs see this when I call, I'd like to ensure it's right.

That said, it's not. Income is far off, and my mosiac code is only correct in that I live in a city center in the midwest (otherwise I'm not low-income, a minority, nor do I only have an associates or entry-level bachelor's degree). I'm sure that, just like when this was previously uncovered, DwayneSkyMiles or DLCorpGuy will provide meaningful insight.

DLroads Jun 13, 2013 7:43 am

Same data, new coding... now that we found it, we may get in a short while a new code, yet again-it would contain the same data. *tired*
Still, the Customer Score value is of most interest, as well as the empty fields. One of them would be the MQD at some point. Another has to be some spending/flexibility indicator (aka- more waivers, less waivers, etc.) We'll wait and see.

Bago'peanuts Jun 13, 2013 7:55 am

It would be interesting to see if there are correlations between v30 (customer value score) and compensation for various complaints -- perhaps v30 scores could be included in posts in the 2013 Compensation Thread. For example, my v30 is 3 and for a recent four segment international itinerary with two missing special meals and one broken IFE, I received only 7500 SkyPesos after filing a complaint.

GRALISTAIR Jun 13, 2013 8:03 am


Originally Posted by DLroads (Post 20915375)
One of them would be the MQD at some point. Another has to be some spending/flexibility indicator (aka- more waivers, less waivers, etc.) We'll wait and see.

So where there are null fields "" would be the very likely place for this. I have quite a few so can not narrow down too much.

GRALISTAIR Jun 13, 2013 8:08 am


Originally Posted by skyvanman (Post 20914064)
I'm going to guess one of the Y/N is Suntrust. I have Suntrust and the following are Y
v03, v10, v27, v29, v35

If anyone else who has Suntrust can post what things are showing a Y designator for them we can likely easily identify which aspect is indicating this.

If this is the case then I have valuable data points - I do not nor have never had Suntrust. I have Y in V03, V27, V29, V35 and the only N I have is V10. So if your theory is correct V10 would be for Suntrust.

GRALISTAIR Jun 13, 2013 8:29 am

"v24":"HBEKBHBX", SkyClub renewal date 20130209 correct

I renewed early February for the 14 months rather than 12 months promotion - mine expires April 2014 - so this is correct.

flyerwma Jun 13, 2013 8:29 am

any thoughts on V16? Could it be age related? I see many 143s of professionals the same age, a 141 of another professional slightly younger, and a 163 of someone about 20 years older.

Edited to thank Lamont2718 for the amazing work with the coding key!

GRALISTAIR Jun 13, 2013 8:32 am

I am V16 = 155 - I am 56 years old, research scientist - but this makes my Experian K40 even more weird - lowish income, not well educated possibly some college?

eturowski Jun 13, 2013 8:37 am

Hmmm... my V16 = 127; I am 28 years old... maybe this is a crude age encryption (add 99)?

mother- Jun 13, 2013 8:39 am


Originally Posted by eturowski (Post 20915673)
Hmmm... my V16 = 127; I am 28 years old... maybe this is a crude age encryption (add 99)?

Indeed my v16 is my age+99 :rolleyes:

tkey75 Jun 13, 2013 8:41 am

My age is off by exactly a decade. They think I'm older.

Bago'peanuts Jun 13, 2013 8:41 am


Originally Posted by eturowski (Post 20915673)
Hmmm... my V16 = 127; I am 28 years old... maybe this is a crude age encryption (add 99)?

Yes, that works for me.

dc2005b Jun 13, 2013 8:44 am


Originally Posted by Bago'peanuts (Post 20915704)
Yes, that works for me.

works for me too, v16 is age + 99


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