Anybody else get an inaccurate v22?

Mine shows HNH, which I translated to L42 (Rooted Flower Power). That demographic on Experian shows mid-scale baby boomer singles and couples established in suburban communities and approaching retirement.

Actually, I'm a 31yr old guy that's moved 4 times in the past four years and no where near approaching retirement. Guess that's advertising doesn't work on me I guess.

Mine is blank with no stored payment card and no SPG status.

On the Mosaic categories, a lot of us have EPsomething, which should translate as O3something, but on the experian chart, one sees only O5somethings, namely O50 through O55.

It's funny that DL put the SPG Crossover information into the stored credit card field.

They got mine totally wrong-K37.
'Without children, these households have plenty of discretionary income to spend on the latest fashions and consumer electronics - and spend they do. Fans of
conspicuous consumption, they like to buy designer fashion at department stores such as Nordstrom and Macy's. '
I won't waste money on clothes-I would estimate that I spend $100USD MAX on clothes every year.
As for electronics I have only purchased a new phone and a TV that I resold in order to earn (tax free) interest.
(Unless of course parallel trading counts in which case I have purchased thousands of dollars, for immediate resale.)

Absolutely - K40 Bohemian Groove - I am divorced (I am NOT)- I have low income (err I do not think so), I drive a modest car (true). I have a low education (total mile off I have a Masters with Distinction and two seperate Bachelor degrees and prof qualifications too). I sit in my apartment listening to music (FALSE), I do not take to new technology and am not internet savvy (Technology and Science are my business). All wrong

Try reading it with K.

E=O, P=5

Looks like it should come out correctly.

Using key 3, P corresponds to 5. For example, EPE->O51.

No, P = 3 on Chart 3. (L = 5.) I'm looking at the charts from the link at the end of the wiki.

Displays a value, yes.
Describes you, absolutely not.
'advocating recycling and demanding that companies act ethically'
Not true.
'With many still in the dating scene, they patronize
bars, nightclubs and casual restaurants such as Chili's and TGI Friday's.'
Not true either-I usually like preparing my own meals and/or buying cheap Groupons/Groupbuyer meals.
Not true either.
Certain parts are, though, like
'In fact, the only time they are accessible to advertisers is
when they can't escape them: at a bus shelter or train platform.'
'They travel frequently for business and pleasure'

It looks like you are using Key 2 as the index. You should use the first column as the index instead; the Key 2 column is relevant only for v04 and v08.

See above.

"v06":"XX", 2 digit amount that is too low if in thousands for overall discretionary, at least 50% high for DL spend though.
"v15":"XX", Number off by more than an order of magnitude if in $k
"v16":"XXX", Number about 10x v15
"v18":"XXX", Close to home value in $k
"v22":"YKN", ROFLMAO About as close as the income! ("Autumn Years - Aging in place")
"v25":"IKBD,NORT", DL Reserve?
"v30":"3", I suck, owell.


FWIW 30s, unmarried, mix of cheapest fares (range up to B) for work, and usually -UP fares for personal travel.

So while they get all the data I explicitly have told them correct, most of the rest is horribly horribly wrong. (Zillow = close, Experian = smoking something)

Yeah, my profile is that of an old guy.I'll get there eventually.