Skymiles Change Rumor?
Mar 22, 2012, 7:25 pm
#841
Moderator: Southwest Airlines, Capital One
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*The lowest fares do provide a very slightly better redemption value in a fare-based programs, because the taxes, which are mostly avoided when you redeem an award, are a higher percentage of the cash ticket price.
Mar 22, 2012, 8:18 pm
#842
Join Date: Sep 2011
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Something's afoot, dunno what, when or where but when I do, that'll be the moment I can actually do something about it...
Mar 22, 2012, 8:50 pm
#843
Join Date: Jun 2010
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The problem is many of us have hundreds of thousands or millions of miles in our accounts that could become functionally useless in an instant. We would prefer some transparency to know how to best proceed, but that is not in the best interest of DL's bottom line (as the AMEX gift card redemption mileage increase can attest)
Mar 22, 2012, 8:52 pm
#844
Join Date: Jan 2010
Location: CONUS
Posts: 474
What makes it difficult is the inability to control the message. You don't want a social media presence in which you are being slammed. Afterall, it is a marketing tool. I know where I work, we didn't have the resources to monitor our social media 24/7, so we eliminated the ability to blindly post to our Facebook - for two reasons 1) we didn't want a negative message to hold for any length of time 2) we didn't want uncompensated marketing messages. I am sure Dl doesn't have the human resources to sit and monitor FT when they have their own social media outlets. With the hostility that has been readily displayed on here, I can understand their unwillingness to even embark on communication.
Delta's presence on Twitter has proven very beneficial to the company - and customers. Nasty postings are quickly responded to and, more importantly, Delta Twitter representatives take control of the situation. There have been a few articles praising Delta's social media presence and game plan on Twitter.
No one's saying the SkyMiles folks need to equal Delta's twitter team but their near silence and lack of proactive communication only hurts the program and the airline.
Mar 22, 2012, 8:57 pm
#845
Join Date: Oct 2002
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Mar 22, 2012, 8:58 pm
#846
Join Date: Nov 2006
Location: Detroit; Formerly Dubai
Posts: 3,652
Fares paid versus miles flown creates an inherent conflict of interest for anyone who flies on the client's dime.
Mar 22, 2012, 8:59 pm
#847
Join Date: Jun 2010
Location: Austin, TX
Programs: DL DM; DL AMEX Reserve; HHonors Gold
Posts: 1,984
The problem is many of us have hundreds of thousands or millions of miles in our accounts that could become functionally useless in an instant. We would prefer some transparency to know how to best proceed, but that is not in the best interest of DL's bottom line (as the AMEX gift card redemption mileage increase can attest)
Mar 22, 2012, 9:05 pm
#848
Join Date: Mar 2011
Location: HSV
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Posts: 880
Wow. Just got back from the United board. There are some epic threads going on over there right now.
A lot of those folks are really unhappy with the new, improved UA.
SO... with United looking like a dumpster fire, maybe DL thinks the timing is perfect to spring this change on the SM program?
"Where are they gonna go? US?" is probably what a lot of the DL executives are thinking.
(Sorry if someone already posted this earlier in the thread.)
A lot of those folks are really unhappy with the new, improved UA.
SO... with United looking like a dumpster fire, maybe DL thinks the timing is perfect to spring this change on the SM program?
"Where are they gonna go? US?" is probably what a lot of the DL executives are thinking.
(Sorry if someone already posted this earlier in the thread.)
Mar 22, 2012, 9:17 pm
#849
Join Date: Apr 2007
Posts: 1,397
I like how the A.net thread has died while this one burns on, though nothing has come out from DL on this.
Mar 22, 2012, 9:18 pm
#850
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Mar 22, 2012, 9:55 pm
#852
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Mar 22, 2012, 10:25 pm
#853
Moderator: Southwest Airlines, Capital One
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Mar 22, 2012, 10:34 pm
#854
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Mar 22, 2012, 10:47 pm
#855
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