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Originally Posted by LedgeT
(Post 18230523)
The Loyalty Program is comprised of two projects that seek to increase revenue and customer loyalty along with
decreasing liability related to unused award miles. Coordinated communication to the general public regarding the intentions of these changes is paramount to acceptance. Revenue Based Mileage Accrual (RBMA) project shifts the basis for awarding miles to a revenue based accrual approach Release 0: Support the communication/announcement of upcoming SkyMiles program changes (targeted 1Q12). Will no longer display distance flown miles for departures after new miles accrual effective date (targeted for 3Q12) Release 0.5: Provide Mileage Calculator to calculate approximate revenue based mileage accrual based on travel after launch ((targeted 2Q12) Release 1: Convert SkyMiles System from flown miles to revenue based mileage accrual (3Q12) Release 2: Reward SkyMiles members with miles for all non-air purchases (i.e. SkyClub, Seats) (currently On Hold) Fare Based Award Ticket Redemption (FBATR) project Fast Track Release – Provides limited base functionality to align with the Polaris Chicago release timing Phase I at Launch introduces Fare Based Award Redemption Model, Single Shopping Experience for Customer, New Award Inventory Controls, Cash + Miles Award Redemption Product, Award Redemption for OA, Modifications to the automated Award Refund, Redeposit, and Reissue and Exchange Process Phase II – After Launch includes Bid for Price Award Redemption Product, Buy It Now Award Redemption Product, Volume Discount Award Redemption Product, Modifications to SkyMiles Branded Mileage Upgrade Products, and Modifications to SkyMiles System-Wide Upgrade Certificates |
Originally Posted by LedgeT
(Post 18230523)
The Loyalty Program is comprised of two projects that seek to increase revenue and customer loyalty along with
decreasing liability related to unused award miles. Coordinated communication to the general public regarding the intentions of these changes is paramount to acceptance. Revenue Based Mileage Accrual (RBMA) project shifts the basis for awarding miles to a revenue based accrual approach Release 0: Support the communication/announcement of upcoming SkyMiles program changes (targeted 1Q12). Will no longer display distance flown miles for departures after new miles accrual effective date (targeted for 3Q12) Release 0.5: Provide Mileage Calculator to calculate approximate revenue based mileage accrual based on travel after launch ((targeted 2Q12) Release 1: Convert SkyMiles System from flown miles to revenue based mileage accrual (3Q12) Release 2: Reward SkyMiles members with miles for all non-air purchases (i.e. SkyClub, Seats) (currently On Hold) Fare Based Award Ticket Redemption (FBATR) project Fast Track Release – Provides limited base functionality to align with the Polaris Chicago release timing Phase I at Launch introduces Fare Based Award Redemption Model, Single Shopping Experience for Customer, New Award Inventory Controls, Cash + Miles Award Redemption Product, Award Redemption for OA, Modifications to the automated Award Refund, Redeposit, and Reissue and Exchange Process Phase II – After Launch includes Bid for Price Award Redemption Product, Buy It Now Award Redemption Product, Volume Discount Award Redemption Product, Modifications to SkyMiles Branded Mileage Upgrade Products, and Modifications to SkyMiles System-Wide Upgrade Certificates |
Originally Posted by LedgeT
(Post 18230523)
Coordinated communication to the general public regarding the intentions of these changes is paramount to acceptance.
Clearly then this isn't a Delta plan, but someone else's.... |
I can confirm from a friend at DL at the management level that DL is evaluating ways to incorporate monetization into the SM program. I have posted about this elsewhere over the past few months and my friend has been very clear that DL was looking at a way to recognize and reward HVCs. As of the last time he and I spoke about this, his belief was that it would involve incorporation of spending into the current medallion structure rather than an altogether separate system. Though, my sense from what he has shared (my speculation, not anything I have been directly told) is that yes, major changes are coming in the not-too-distant future for the SM program to go hand-in-hand with major changes to the SC that he says are being discussed internally at DL to relieve some of the issues that we complain about endlessly here and that DL is very much aware are occurring.
Get the liquor ready, should be an interesting next few weeks/months! |
Originally Posted by javabytes
(Post 18230559)
Where did this come from?
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Fare Based FF Programs . . .
don't seem to have worked all that well. I can think of two . . . America West's of about 20 years ago; and TWA's Aviators.
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Originally Posted by DLdweeb
(Post 18230588)
Emphasis mine.
Clearly then this isn't a Delta plan, but someone else's.... |
Originally Posted by DLdweeb
(Post 18230588)
Emphasis mine.
Clearly then this isn't a Delta plan, but someone else's.... |
Originally Posted by DLdweeb
(Post 18230588)
Clearly then this isn't a Delta plan, but someone else's....
|
Originally Posted by jsmith50
(Post 18230600)
I can confirm from a friend at DL at the management level that DL is evaluating ways to incorporate monetization into the SM program. I have posted about this elsewhere over the past few months and my friend has been very clear that DL was looking at a way to recognize and reward HVCs. As of the last time he and I spoke about this, his belief was that it would involve incorporation of spending into the current medallion structure rather than an altogether separate system. Though, my sense from what he has shared (my speculation, not anything I have been directly told) is that yes, major changes are coming in the not-too-distant future for the SM program to go hand-in-hand with major changes to the SC that he says are being discussed internally at DL to relieve some of the issues that we complain about endlessly here and that DL is very much aware are occurring.
Get the liquor ready, should be an interesting next few weeks/months! |
Originally Posted by jsmith50
(Post 18230600)
Get the status match forms ready, should be an interesting next few weeks/months!
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Wow - well, I guess I will kill the miles I have accumulated by the fall, and be Super Elite on Aeroplan by next year! Actually, I will hold my opinion, as most of my DL fares are paid Business on TATL, so maybe I would win on this format...
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I had always heard that corporations were adamantly opposed to revenue-based mileage accrual. But the changes at WN seem to have gone down without too much corporate resistance (if any), so perhaps that is no longer the case.
David |
Originally Posted by LedgeT
(Post 18230523)
New Award Inventory Controls
... Bid for Price Award Redemption Product David |
Originally Posted by SFO777
(Post 18230610)
Reads more like something from McKinsey.
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