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Most Admired Airline For 2011 (Fortune)

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Old Mar 3, 2011, 3:43 pm
  #1  
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Most Admired Airline For 2011 (Fortune)

http://news.delta.com/index.php?s=43&item=1303
http://money.cnn.com/magazines/fortu...ustries/2.html
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Old Mar 3, 2011, 3:59 pm
  #2  
 
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A quote from the DL press release:

"...based on results of a global survey of airline executives, directors and analysts who rate companies in their own industry on nine criteria: people management, quality of management, innovation, long-term investment, use of corporate assets, financial soundness, social responsibility, quality of product and services and global competitiveness."

How interesting that most of the criteria have nothing directly to do with customers. Quality of product and services is really the only one.

Would that they surveyed the public, or <gasp> FT, they would likely get a somewhat different result
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Old Mar 3, 2011, 3:59 pm
  #3  
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Interesting... click into the report. High marks in a lot of areas, but quality of products/services - Rank: 7.
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Old Mar 3, 2011, 4:16 pm
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Surveys can be designed to obtain the results one wishes to get. This seems to. Anyone who would rank in this way has no respect for the legitimacy of rankings. There is zero justification for this on any basis, financial, operational, efficiency, customer service...
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Old Mar 3, 2011, 4:27 pm
  #5  
 
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Originally Posted by jbcarioca
Surveys can be designed to obtain the results one wishes to get. This seems to. Anyone who would rank in this way has no respect for the legitimacy of rankings. There is zero justification for this on any basis, financial, operational, efficiency, customer service...
But to be fair, it's not like DL owns Money magazine...
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Old Mar 3, 2011, 4:31 pm
  #6  
 
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But both are atlanta based are they not?
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Old Mar 3, 2011, 4:31 pm
  #7  
 
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Originally Posted by DeltaFan4Now
A quote from the DL press release:

"...based on results of a global survey of airline executives, directors and analysts who rate companies in their own industry on nine criteria: people management, quality of management, innovation, long-term investment, use of corporate assets, financial soundness, social responsibility, quality of product and services and global competitiveness."

How interesting that most of the criteria have nothing directly to do with customers. Quality of product and services is really the only one.

Would that they surveyed the public, or <gasp> FT, they would likely get a somewhat different result
Are you struggling with the definitions of "products and services, global competitiveness, social responsibility, innovation, and long term investment"?
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Old Mar 3, 2011, 4:33 pm
  #8  
 
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Originally Posted by jbcarioca
Surveys can be designed to obtain the results one wishes to get. This seems to. Anyone who would rank in this way has no respect for the legitimacy of rankings. There is zero justification for this on any basis, financial, operational, efficiency, customer service...
You know, given the content of every single one of your posts, you don't like Delta, not at all. It's weird that you still fly Delta.
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Old Mar 3, 2011, 4:37 pm
  #9  
 
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Originally Posted by fracas
Are you struggling with the definitions of "products and services, global competitiveness, social responsibility, innovation, and long term investment"?
Nope. Are you?
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Old Mar 3, 2011, 4:38 pm
  #10  
 
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Originally Posted by HWGeeks
But both are atlanta based are they not?
Could be. So is my friend Jim, but he's not a shill for DL...
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Old Mar 3, 2011, 5:00 pm
  #11  
 
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Originally Posted by fracas
You know, given the content of every single one of your posts, you don't like Delta, not at all. It's weird that you still fly Delta.
I have made a fair number of posts that were positive about DL. the problem comes iof there must be a comparison to majro Asian or European carriers. DL has promoted delusions of grandeur by making assertions such as "world class' . It is not only DL, many others do that. Goals and aspirations are good to have, but they do set expectations also.
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Old Mar 4, 2011, 6:13 am
  #12  
 
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Originally Posted by jbcarioca
There is zero justification for this on any basis, financial, operational, efficiency, customer service...
I'd love to see the comparative analysis you did to reach this conclusion; I'm sure it was very thorough.
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Old Mar 4, 2011, 7:28 am
  #13  
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Long-Term Investment - Industry Rank 1

Is this a joke? They wiped out their shareholders in the past five years. If you've provided a -100% return to your shareholders over the past five years, I don't see how you can possibly be ranked #1 in "long-term investment".
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Old Mar 4, 2011, 7:30 am
  #14  
 
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Do they mean "long-term value to investors" or that DL is making investments for the long term? Fleet updates, etc. do show that they're doing things in this regard.
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Old Mar 5, 2011, 12:54 am
  #15  
 
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Originally Posted by jbcarioca
Surveys can be designed to obtain the results one wishes to get. This seems to. Anyone who would rank in this way has no respect for the legitimacy of rankings. There is zero justification for this on any basis, financial, operational, efficiency, customer service...

I cannot comprehend how Delta "Best of Class" got ranked # 1 ! They just came out of bankruptcy. All you have to do is look at the stock price over the past 5 years and you can tell that this survey is a farce.
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