DL Hub Strategy - Casual Discussion Thread
#61
Join Date: May 2006
Location: MLB
Posts: 445
Seem to remember everyone in CVG voicing a similar intent to fly others if DL de-hubbed CVG. Guess what? Even though they reduced the schedule from 650 flights a day to 160 flights per day, they still fly to about 130 more destinations than their competitors in CVG. DL is still the top dog in CVG, albeit, a much smaller dog.
#62
Join Date: Dec 2010
Location: NYC
Programs: Delta PM/MM
Posts: 29
JFK-LGA
Miscellaneous comments.
ATL - Main hub for whole DL network especially southern tier. Serves everywhere. Only significant latin america Hub in network! Delta probably makes more money per pax in LA than EU from ATL.
CVG - Sorry, writing is on the wall, you will become a focus city eventually Im afraid. Too bad, I like connecting in CVG better than ATL.
JFK - Will grow, but mainly due to O&D. If there is one place I would avoid more than ATL for connections its JFK. Maybe the new terminal will change that. DL wants to win NY
MEM - Will survive as the domestic alt connector for ATL. Could use this hub to gain market share in TX region maybe (steal customers from DFW/IAH).
DTW - Main northern tier connector hub. Main Asian gateway, but will be fortified with good EU and some LA routes.
MSP - Alternate northern tier connector hub, but more significant than MEM. Basic international routes to Asia and EU maintained. Many markets served from here than cannot be effectively served from other DL hubs.
SLC - probably the only hub that cant have most of its feeder flights served from a different DL hub. Its mostly Skywest serving rinky-dink Western Cow-towns. (Disclamier - I live in a rinky-dink western cow-town). But no other hub could serve these markets effectively. Dehubbing SLC, would effectively give the entire inter-montain west market to United at DEN.
SEA - Not a hub per se, but acts like one because of codeshares with AS, will probably grow more, especially if DL continues to buddy up with AS.
Happy Flying
Swinster
ATL - Main hub for whole DL network especially southern tier. Serves everywhere. Only significant latin america Hub in network! Delta probably makes more money per pax in LA than EU from ATL.
CVG - Sorry, writing is on the wall, you will become a focus city eventually Im afraid. Too bad, I like connecting in CVG better than ATL.
JFK - Will grow, but mainly due to O&D. If there is one place I would avoid more than ATL for connections its JFK. Maybe the new terminal will change that. DL wants to win NY
MEM - Will survive as the domestic alt connector for ATL. Could use this hub to gain market share in TX region maybe (steal customers from DFW/IAH).
DTW - Main northern tier connector hub. Main Asian gateway, but will be fortified with good EU and some LA routes.
MSP - Alternate northern tier connector hub, but more significant than MEM. Basic international routes to Asia and EU maintained. Many markets served from here than cannot be effectively served from other DL hubs.
SLC - probably the only hub that cant have most of its feeder flights served from a different DL hub. Its mostly Skywest serving rinky-dink Western Cow-towns. (Disclamier - I live in a rinky-dink western cow-town). But no other hub could serve these markets effectively. Dehubbing SLC, would effectively give the entire inter-montain west market to United at DEN.
SEA - Not a hub per se, but acts like one because of codeshares with AS, will probably grow more, especially if DL continues to buddy up with AS.
Happy Flying
Swinster
Furthermore, many international travelers often choose to fly international airlines over domestic carriers as many of those carriers offer a better product. We all know that DAL's terminal operations (PanAm Worldport) and LGA terminals (main and the original Marine Air Terminal) are ancient and run down. This makes it impossible to compete with the international airlines flying out of Terminal 4 at JFK or AA's new terminal. To me this is not the end of the world as I, in a somewhat nostalgic way enjoy the PanAm terminal, but Delta could do a much better job with customer service and ground operations in NYC.
Delta has spent a fortune in the last ten years with billboards at every major sporting venue, taxi-top ads, telephone booth and bus stop advertisements. I'm not sure that this is money well spent.
#63
Suspended
Join Date: Aug 2005
Location: BOS
Posts: 15,027
We all know that DAL's terminal operations (PanAm Worldport) and LGA terminals (main and the original Marine Air Terminal) are ancient and run down. This makes it impossible to compete with the international airlines flying out of Terminal 4 at JFK or AA's new terminal. To me this is not the end of the world as I, in a somewhat nostalgic way enjoy the PanAm terminal, but Delta could do a much better job with customer service and ground operations in NYC.
#65
Join Date: Dec 2004
Posts: 2,866
#66
Join Date: Dec 2009
Location: PEK & MKE
Programs: Amex-gold, Hainan-gold, Mrt-LT Titanium
Posts: 1,357
Its about the hub $
Ah, but in the NFL, when a team relocates, all the other NFL owners get a check from the new team. delta has its super Hub in ATL to collect all the $ from the regional hubs. & maybe they should buy a few snow plows, or put the plows on the front of the computer maintenance trucks.
#67
Join Date: Apr 2010
Location: NYC / Chelsea
Programs: Delta, Avios, Chase
Posts: 1,099
winning in NY
Adding nonstops with superior service to major financial centers will be a huge step in winning NY. I'm thinking, at the minimum, Hong Kong, Shanghai, Mumbai, Dubai and Sao Paolo.
Oh, and a new terminal at JFK would be nice...
Oh, and a new terminal at JFK would be nice...
#68
Join Date: Jan 2006
Location: SZX/HKG/BWI
Programs: UA 1K 1.1MM, CX Diam 1.0MM, Bonvoy LT Titanium, Hertz PC, MGM Pearl
Posts: 2,637
It boggles my mind why people think DTW should be dehubbed. It not only provides a great gateway to Asia and Europe, but in terms of connections, it makes total sense to keep DTW. For example, it's hard to fly from Asia to the east coast on UA unless you're going through ORD. For people on the east coast flying from Asia, getting home means arriving before midnight since you'd go through LAX, SEA or SFO, take a flight to another UA/CO hub (right now it looks like EWR, IAH are popular picks), then I'd be able to get home, at around 10-11 pm). With DTW, I get home on the east coast 4 PM at the very latest and I don't need to go through another hub. Why would it make any sense for anybody living on the east coast to go through LAX, SEA, SFO from Asia?
Last edited by mjcewl1284; Jan 5, 2011 at 1:56 am
#69
Join Date: Nov 1999
Posts: 3,511
Build a huge hub? Under NW, DTW WAS its biggest hub. Seeing that DL has added DTW-HKG, DTW-HND now, doesn't seem like DTW is going anywhere.
It boggles my mind why people think DTW should be dehubbed. It not only provides a great gateway to Asia and Europe, but in terms of connections, it makes total sense to keep DTW. For example, it's hard to fly from Asia to the east coast on UA unless you're going through ORD. For people on the east coast flying from Asia, getting home means arriving before midnight since you'd go through LAX, SEA or SFO, take a flight to another UA/CO hub (right now it looks like EWR, IAH are popular picks), then I'd be able to get home, at around 10-11 pm). With DTW, I get home on the east coast 4 PM at the very latest and I don't need to go through another hub. Why would it make any sense for anybody living on the east coast to go through LAX, SEA, SFO from Asia?
It boggles my mind why people think DTW should be dehubbed. It not only provides a great gateway to Asia and Europe, but in terms of connections, it makes total sense to keep DTW. For example, it's hard to fly from Asia to the east coast on UA unless you're going through ORD. For people on the east coast flying from Asia, getting home means arriving before midnight since you'd go through LAX, SEA or SFO, take a flight to another UA/CO hub (right now it looks like EWR, IAH are popular picks), then I'd be able to get home, at around 10-11 pm). With DTW, I get home on the east coast 4 PM at the very latest and I don't need to go through another hub. Why would it make any sense for anybody living on the east coast to go through LAX, SEA, SFO from Asia?
#71
Join Date: Jul 2004
Programs: DL; AA; UA; CO; LHLX; NZ; QR; EK; BA
Posts: 7,433
#72
Join Date: Jan 2005
Location: Ann Arbor, MI
Posts: 1,380
Going, but not gone. I'm not defending CVG's future, but let's dispel the myth that it's already de-hubbed. It's a heck of a lot smaller than it once was, but DL still has a hub operation there... however numbered its days may be.
MSP is actually more affected by snow than DTW.
Except for Asia, which is where the major growth and profits are right now. Aside from the recent plan to add-back a few weekly ATL-PVG flights, the road to Asia on Delta still runs through DTW, NRT, or to a lesser degree, SEA.
Except for Asia, which is where the major growth and profits are right now. Aside from the recent plan to add-back a few weekly ATL-PVG flights, the road to Asia on Delta still runs through DTW, NRT, or to a lesser degree, SEA.
#73
In Memoriam
Join Date: Jan 2010
Location: NYC
Programs: DL DM, UA, AA, SPG Gold, Marriott, HH, Fairmont, NYSC (Passport), 24hrFitness-Super Sport
Posts: 2,197
We already have Sao Paolo, but I agree DL could work on improving its network in the future. As another poster mentioned, DL does have a hard time competing with the international carriers. The fact is, many NYers pay for premium tickets, and it only makes sense they would pay for the best experience. DL's fleet of 763s and some international 752s just doesn't cut it. That said, the planned (and long overdue) conversions to flat beds will go a long way in helping DL "win" NY, though competing with the Asian carriers will still be a stretch.
#74
Join Date: Jan 2005
Location: Ann Arbor, MI
Posts: 1,380
- The Detroit/Windsor Metro Area is closer to 6M people
- Airlines aren't concerned with total population, they are concerned with the travel market. All people do not have the same propensity for travel, and the DTW travel market has not shrunk even if the population has.
- 6M is still a LOT of people, and with DTW being much more efficient as a hub operation (excess capacity, new "built-to-spec facilities"), it's pretty ideal for any airline to use as a hub.
- DTW is in a very unique position in terms of catchment area. Given the geography of Michigan, the catchment area of DTW is quite large and much larger than most Midwest airports. Whereas with other airports, the farther away from the airport you go the closer you get to another hub, the farther from DTW you go in Michigan, you don't get closer to anything else. That results in a catchment area for DTW of closer to 12M (in total population).
#75
Join Date: Aug 2010
Location: STL
Programs: DL Platinum, US Gold, HHonors Diamond, Marriott Platinum, Hertz #1 Gold 5*
Posts: 335
Does anyone think that STL would be a viable option for a Delta hub? It's right in the middle of the country and still has the infrastructure from the TWA days. Sure it needs some upgrades, but it could work.