Citi drops "group" from name. to drop umbrella logo.
Feb 13, 2007, 3:50 pm
#1
Original Poster
Join Date: Nov 2000
Location: New York City, United States.
Posts: 2,633
Citi drops "group" from name. to drop umbrella logo.
http://online.wsj.com/article/SB1171..._whats_news_us
Citigroup sells its umbrella trademark to St. Paul Travelers and unify its brands under the Citi name. St. Paul will change its name to Travelers.
Citigroup Inc. is folding up its famous red umbrella, which will return to its roots as an insurance logo.
Citigroup, unveiling a long-awaited rebranding initiative in which most business lines will be simply dubbed Citi, said Tuesday it is selling its iconic umbrella logo to St. Paul Travelers Cos. St. Paul, which bought Citigroup's Travelers insurance unit for about $16 billion in 2004 but didn't get the coveted logo, said it is changing its name to Travelers Cos. and will switch to a new ticker symbol, TRV.
Neither company disclosed terms of the transaction, which is subject to regulatory approvals ...
Citigroup sells its umbrella trademark to St. Paul Travelers and unify its brands under the Citi name. St. Paul will change its name to Travelers.
Citigroup Inc. is folding up its famous red umbrella, which will return to its roots as an insurance logo.
Citigroup, unveiling a long-awaited rebranding initiative in which most business lines will be simply dubbed Citi, said Tuesday it is selling its iconic umbrella logo to St. Paul Travelers Cos. St. Paul, which bought Citigroup's Travelers insurance unit for about $16 billion in 2004 but didn't get the coveted logo, said it is changing its name to Travelers Cos. and will switch to a new ticker symbol, TRV.
Neither company disclosed terms of the transaction, which is subject to regulatory approvals ...
Feb 14, 2007, 10:14 am
#2
Moderator
Join Date: Jun 2003
Location: Miami, Mpls & London
Programs: AA & Marriott Perpetual Platinum; DL & HH Gold
Posts: 48,970
If one were participating in the trial of the Citigroup Chairman American Express Card the physical card could prove quite attractive to a collector. It would have the discontinued Citigroup name and umbrella logo, and very very few with the American Express logo would have been manufactured 
. This assumes that when the card is officially launched it will say "Citi" with a new logo, if any.
. This assumes that when the card is officially launched it will say "Citi" with a new logo, if any.
Feb 14, 2007, 8:47 pm
#5
Join Date: Jul 2001
Location: Near Pittsburgh, Pennsylvania, USA, Earth (PIT)
Programs: Airline/TSA Avoidance Platinum, Hotel Disloyalty Silver, Hertz 1.7*
Posts: 5,277
That was always a strange one to me anyway. Someone actually thought it was good to keep the umbrella logo, long only associated with Travelers, and not keep the only name it really means anything to. Does anyone feel more comfortable that Primerica's logo has the umbrella? http://www.primerica.com/ Just silly, although they probably extorted a couple extra bucks from St Paul this way. Or maybe not. Maybe St Paul got the logo cheaper by waiting. Either way, this puts things back where they make more sense for everyone. (I actually have some insurance with Travelers but didn't become a customer until after the St Paul buyout. I noticed the lack of umbrella logo at that time.)