The Transportation Security Administration (TSA) is seeking vendors for TSA Pre√� Application Expansion initiative to develop, deliver, and deploy private sector application capabilities expanding the public's enrollment opportunities for TSA Pre✓� through an Other Transactional Agreement (OTA) awarded by TSA. The Government plans to award an OTA to multiple vendors. The Government will evaluate the proposed ready-to-market solutions' application capabilities against this TSA Pre√� Expansion Initiative Solicitation and Statement of Work.

Companies that want to propose a private sector application capability must demonstrate an ability to effectively market the TSA Pre✓� program to the flying public and successfully enroll and pre-screen a large population of applicants. This includes: the ability to offer convenient and accessible enrollment options, reliably perform identity validation and verification as well as appropriately apply disqualifying criminal history convictions, and potentially make effective, provisional, determinations to pre-screen potential applicants for TSA Pre✓� eligibility.

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In January 2013, TSA issued a Request for Information to conduct market research, technical demonstrations and testing of private sector capabilities to perform pre-screening of individuals for TSA Pre✓�. TSA requested that the respondents include the use of commercial, publicly available, and public records data (hereinafter collectively referred to as �commercial data�) and algorithms to validate identity and perform low-risk determinations at an acceptable standard of performance at the selected risk threshold.

4.7 Enrollment Opportunities Marketing
The Contractor shall provide a marketing approach that illustrates how the Contractor plans to offer application opportunities for enrollment into the TSA Pre✓� program. The Contractor shall detail any plan to employ strategic business approaches such as affinity marketing partnerships, etc., and clearly articulate how its marketing efforts and communications align with established TSA Pre✓� brand identity and positioning, including consistency in tone and language.

The Contractor shall not use data collected from applicants for any purpose other than pre-screening for TSA Pre✓�unless the Contractor obtains express permission from the applicants after completion of the enrollment process for the program.

The Contractor must clearly distinguish the completion of the enrollment process for TSA Pre✓� before requesting permission from applicants to continue communication regarding any other marketing opportunities not affiliated with TSA Pre✓�. Any such marketing communications would require the applicants to affirmatively opt-in to such additional marketing.