On the horizon
Sep 22, 2018, 6:43 pm
#1
FlyerTalk Evangelist
Original Poster
Join Date: Dec 2004
Programs: CX Green, QF Platinum, BAEC Silver, Hyatt Glob
Posts: 10,780
On the horizon
Received this fancy brochure in the mail. To me it seemed like a self indulgent puff piece telling us what we already know.
Did anyone else find this quite pointless?
Did anyone else find this quite pointless?
Sep 22, 2018, 7:40 pm
#2
Join Date: Jun 2003
Posts: 1,952
Sep 23, 2018, 7:04 am
#4
FlyerTalk Evangelist
Original Poster
Join Date: Dec 2004
Programs: CX Green, QF Platinum, BAEC Silver, Hyatt Glob
Posts: 10,780
One of the stated achievements was a stable connection within their app...you would think this is a basic function, not something they should be proud of.
Meanwhile the iPad app can’t even open on my device.
Meanwhile the iPad app can’t even open on my device.
Sep 23, 2018, 8:51 am
#5
Join Date: Jun 2005
Location: Toronto, Canada
Posts: 946
The booklet mentions that CX is looking to better reward long-term loyalty. I wonder if that means a lifetime program is coming.
Somewhere it also mentions the number of million mile MPO members. IIRC the number is 17,000, which was higher than I would have guessed.
Somewhere it also mentions the number of million mile MPO members. IIRC the number is 17,000, which was higher than I would have guessed.
Last edited by CXYYZ; Sep 23, 2018 at 3:11 pm Reason: typo
Sep 23, 2018, 11:01 am
#6
Suspended
Join Date: Aug 2018
Posts: 13
I wouldnt bank on it. The last million mile mark I went past all I got was stupid email telling me how many times I had been on their planes and how many times I had flown around the world. Very condescending . I have been assured they will not offer any lifetime rewards. Now you have bean counters running a legacy airline we all know where this will end .
Sep 23, 2018, 12:36 pm
#7
Join Date: Sep 2005
Location: TPE / HSZ
Programs: CX GO (=SPH), IHG Diamond Amb, Hertz 5*, Accor, Hilton, National
Posts: 6,437
I didn't (or haven't yet) received it, but I really hope CX is considering giving million miler life-time SL or something like that. I'm at 846k now, so relatively close. Although I don't fly as often as many of you here, I've been dedicated to CX since 2001. Before the MPO change in 2016, I had been GO for 8 consecutive years, too.
Sep 23, 2018, 11:04 pm
#8
Join Date: Jan 2005
Location: ...
Programs: CX DM / SQ PPS / VN Platinum
Posts: 1,078
My biggest takeaway was them boasting about things that were pointless, though to be honest I can't recall the details now of what was in the mag.
Nicely produced, but I suspect it fell flat with most people who fly them very frequently, as it did with me.
Sep 24, 2018, 12:45 am
#9
Join Date: Nov 2017
Programs: MPC-DM, Enrich-Plat
Posts: 1,310
The importance of marketing communication is not the information itself, but simply the fact you tell something. Only a very small part of your audience is interested, but it places the brand again. Which is the trick. With "promotion" to. I always do hope, not a lot of people make use of the promotion, because that costs money 
Sep 24, 2018, 1:06 am
#10
Join Date: Jun 2006
Location: NYC/SIN
Programs: CX DM, SQ KF
Posts: 2,171
I wouldnt bank on it. The last million mile mark I went past all I got was stupid email telling me how many times I had been on their planes and how many times I had flown around the world. Very condescending . I have been assured they will not offer any lifetime rewards. Now you have bean counters running a legacy airline we all know where this will end .
and when they changed the program..the lifetime miles counting all went for a toss anyway, right?
Sep 24, 2018, 11:09 am
#11
Join Date: Feb 2012
Location: HKG
Programs: CX DM, SPG Pt, Le Club Accor GO, Shangri-La GC Jade
Posts: 1,327
I got it earlier this month, one week after I got my renewed membership pack
The envelop says "P&C" and I was wondering what it is......... Maybe a membership year summary or what.... End up nothing is not public.....
But this is the first thing other than the membership pack I got physically by mail from MPC in the last three or four years....
The envelop says "P&C" and I was wondering what it is......... Maybe a membership year summary or what.... End up nothing is not public.....
But this is the first thing other than the membership pack I got physically by mail from MPC in the last three or four years....
Sep 27, 2018, 12:25 am
#12
Join Date: Dec 2011
Posts: 284
MPC program booklet
Dear all fellow members,
I reside in HK and couple days ago I received a package from MPC with a letter saying the usual how much they appreciate your business plus a white booklet explaining about the MPC program and tier benefits. I find it kind of strange to get it during this time of year since it's still a few months from the end of my membership year. Plus, I am a Silver member and not a high prospect by all means. Never reached any status above GOLD in my 10+ years of being a member. Unless during membership renewal, I have never received any materials so I am wondering if other members have gotten the same.
I reside in HK and couple days ago I received a package from MPC with a letter saying the usual how much they appreciate your business plus a white booklet explaining about the MPC program and tier benefits. I find it kind of strange to get it during this time of year since it's still a few months from the end of my membership year. Plus, I am a Silver member and not a high prospect by all means. Never reached any status above GOLD in my 10+ years of being a member. Unless during membership renewal, I have never received any materials so I am wondering if other members have gotten the same.
Sep 28, 2018, 1:05 am
#13
Join Date: Dec 2000
Location: HKG
Programs: AA 3MM EXP, SQ Solitaire, LH SEN, CX DM, Hyatt CC, Marriott LT Titanium
Posts: 3,179
Got it, and thought it was a complete waste of money... Don't know what CX marketing and management is thinking.... it could just as easily have been done in a pdf and sent by email...
Nov 28, 2019, 3:58 am
#14
Join Date: Jun 2006
Location: NYC/SIN
Programs: CX DM, SQ KF
Posts: 2,171
On The Horizon
On The Horizon - 2019 edition
Wife, a Gold, and I, a Diamond got a print Marco Polo magazine in the mail here in SIN today.
Cover letter dated 9th October, signed by Cheuk Lo, Head of Customer Loyalty.
“Honoured to have you as a member...Over the past few months Hong Kong & CX have been facing some of the most challenging times in our recent history, but we believe that our resilience will Ensure that we emerge even stronger.
Based on your feedback and the reception of last year’s magazine we have published a second edition to highlight the changes we’ve made to make yo ur travels more comfortable, convenient and enjoyable”
well- they must’ve missed this thread
https://www.flyertalk.com/forum/cath...8-horizon.html
Wife, a Gold, and I, a Diamond got a print Marco Polo magazine in the mail here in SIN today.
Cover letter dated 9th October, signed by Cheuk Lo, Head of Customer Loyalty.
“Honoured to have you as a member...Over the past few months Hong Kong & CX have been facing some of the most challenging times in our recent history, but we believe that our resilience will Ensure that we emerge even stronger.
Based on your feedback and the reception of last year’s magazine we have published a second edition to highlight the changes we’ve made to make yo ur travels more comfortable, convenient and enjoyable”
well- they must’ve missed this thread
https://www.flyertalk.com/forum/cath...8-horizon.html
Last edited by sxc; Nov 28, 2019 at 6:02 am