I was talking to a customer relations person this week who suggested without being specific that the revenue threshold required to be in the top one per cent of Diamond has come down a fair bit since the MPC changes. Anyone have any insight? I should be at about 2000 points this year all from ticketed J/D/I/C but this has historically been well short of DMP territory.

I don't think anyone has ever published the actual dollar value cut off for DMP here. However CX has always said it's something like the top 1% by revenue.

Assuming this %age hasn't changed, given that anecdotally corporate travel has reduced, then mathematically that dollar threshold has come down also.

Maybe it's because their average DM member spend has dropped a lot as DM's like me buy other OW J class whilst staying DM?

Both good points supporting the thesis thanks. Also anecdotal evidence from friends that they are requalifying more people who fall short of the 1200 cut off. I recall someone saying USD250,000 but that sounds pretty high equivalent to approx 25 full fare business Hkg-NYC basically.

Yea, I think the key point to remember is just how much $ per CP you're spending. Normally I presume you want to keep this figure down. But if going for DMP, then it's gotta be high.

End of the day, the way DMP has been explained to me was it is counts $$ spent on CX metal only. As a result, DM earned on D and I longhaul fares from outports are highly unlikely to get you there, unless you're doing ~35 round-trips of these. Thus CP is probably not the best metric to track.

I was indeed told years ago, the typical person is a lawyer or consultant paid by their corporate not personally, and flying round-trips in full J to JFK twice a month.

I'm confident you could earn it if flying 6-8x round-trips in cash F from the US each year (NOT on AONE fares though), those will run you 15k USD at a minimum. Often significantly higher.

Digging back into history again, about 8 years ago I was told I was close. They comped a friend of mine GO status as a goodwill gesture (he hardly flies CX) and basically said keep spending on CX and I'll be there. I had spent something around 100k+ USD that year on CX. Never got DMP and never heard back. Now my spending is less than that, even though I'm doing about 2000 CP a year as well.

I occasionally buy full cash F fares these days, but....I've significantly decreased my CX spending by utilizing Alaska award tix for last minute F space. These used to be my most expensive tickets, now they're my cheapest. Hilarious.

Thanks for this very interesting. Although most of my travel is premium cabin CX metal it looks like I am a way off so must try harder!

If you are serious, not sure there are really that many benefits to Plus for you to deliberately spend just for that status. I'm sure the soft benefits could be valuable (basically they will do whatever you ask within reason) but is that really worth an extra $50k USD spending?

Well I am not doing all this travel just for status but given the significant ramp up in my expected travel due to a job change over the coming 12-18 months I was just interested to know where I stood. I have no idea what the benefits are so difficult to ascertain whether it is wortih the considerable impact all the travel required would have on my life. Having said that if I knew I was close I would certainly prioritise CX metal over other options to see what DMP is all about. I did a quick search and couldn't find much info here on DMP.

If you google there's a couple of articles that explain some of the known benefits.

Thanks. Yes I found a few and the lounge access and companion diamond etc seem to be consistently mentiones but I assume there are several unpublished ones as well. Appreciate the input.

You'll need to know exactly how much you're spending, on CX and KA only. If you are paying personally that's easy to figure out. If you're at a large corporate who consolidates travel under a single agent or has special rates, it may be harder to figure out.

I think it's fair to say you at least must be capable of spending $100k+/year USD to even consider it. Again, the Club Points are pretty irrelevant for DM+. Round trips to PEK in F will net you 70 CP, and can be had for about 2500 USD a pop. I think you'd need to be doing 40 of these types of round trip to be in the ballpark, aka 100k USD.

I also do know for certain there are some DMPs who shuttle between HKG and BKK mainly (and I suspect also TPE, but I'm certain about BKK), flying back and forth to HK 3-4x weekly (!!!) in J class. I have absolutely no idea what they do, but I know they exist. And let's say they're spending about 600-800 USD per round trip so 1800-2400 USD/week on CX, that'll also do the trick over the course of a year. But unfortunately it's about the $$ only not CP.

Thank you very much. Although I don't have visibility on what corporate arrangement my company has I am hk based and would say I do 25-30 business returns Singapore, about 20 other Asia short haul business class, 2-3 India business , 2-3 australia business, 1 Europe business and 2 NYC business. Well over 100k I would say.

If your co pays full fare J then yes it'd be well over 100K but I guess if your co fly you in such way you'll not be alone in your co.... i.e. there's also other colleagues flying such thus I bet your co must have a corporate arrangement with CX... Thus I guess it would be close to but below 100K...

Anyway good luck ~

Thank you. I will see how i get on. As I say this is not because I am a status junkie but if my natural travel patterns get me there then so be it!

By not publishing thresholds CX is kind of shooting themselves in the foot. Yes they are "surprising and delighting" high value passengers, but they are not incentivising anyone to reach that bit further if they are close to the qualification criteria.

I know this status is meant to be so exclusive no one knows it exists blah blah but it serves limited revenue purpose. Most of these people would have hit that limit anyway due to non discretionary work travel.