VIA Preference program changes - 27 May 2023
#1
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Join Date: Dec 2005
Location: Iqaluit
Programs: Programs? I don't need no stinking programs
Posts: 1,210
VIA Preference program changes - 27 May 2023
For those of you who travel on VIA Rail often enough to bother with its VIA Preference program (slogan: "Mostly Harmless"), there are a bunch of changes to the program coming up as of 27 May.
There is so much irrelevant bafflegab here that it's hard to tell which changes are really significant, but as far as I can see, the two that will have the biggest practical impact - and which will make VIA Preference more like an airline FFP - are:
Anyhow, now that VIA have apparently mastered the technology of dynamic reward pricing, maybe one of these days they'll get around to figuring out some way of letting us choose our own seats.
There is so much irrelevant bafflegab here that it's hard to tell which changes are really significant, but as far as I can see, the two that will have the biggest practical impact - and which will make VIA Preference more like an airline FFP - are:
- You will now have to pay a $$ fee ("taxes") to redeem points. (top of page 12)
- Rewards will now have dynamic pricing. (page 11)
- The "tax" on redemptions will be calculated based on the very highest possible cash fare for the train and COS.
- The dynamic pricing will result in most redemptions requiring more points than they do now.
Anyhow, now that VIA have apparently mastered the technology of dynamic reward pricing, maybe one of these days they'll get around to figuring out some way of letting us choose our own seats.
Last edited by nolens volans; Mar 27, 2023 at 3:06 pm
#2
Original Poster




Join Date: Dec 2005
Location: Iqaluit
Programs: Programs? I don't need no stinking programs
Posts: 1,210
Not part of the program changes as such, but I also note that the Premier status benefit coupons for this status year (which started yesterday) are distinctly lousier than in the past. The "use 50% fewer points on a redemption" options were generally the best deal, and now they're gone. The "instantly earn x free points" options are still there, but the rest are all insulting little 20% discounts on $$ fares. Very poor stuff.
I'm thinking of cashing in all my coupons for the instant points and then burning up all the points in my account before May 27, since I'm assuming redemptions will get more expensive after that.
I'm thinking of cashing in all my coupons for the instant points and then burning up all the points in my account before May 27, since I'm assuming redemptions will get more expensive after that.

