F in 2016 vs. now
#1
Original Poster
Join Date: Mar 2015
Location: LAX/MXP
Programs: BAEC
Posts: 564
F in 2016 vs. now
I have an upcoming LAX-LHR trip in F after many years of not flying the cabin. Last time I flew F was in 2016 when they had just introduced the new seat on the 787s. Looks like I'll be on the new F suite, but besides the doors, has anything substantially changed in F since 8 years ago, pre-covid and all?
#2
FlyerTalk Evangelist
Join Date: Apr 2001
Location: DCA
Programs: AMC MovieWatcher, Giant BonusCard, Petco PALS Card, Silver Diner Blue Plate Club
Posts: 22,298
I had two forums open at the same time and thought this was a different airline sorry
Last edited by gleff; Dec 29, 2023 at 11:24 am
#6
Join Date: Oct 2014
Programs: BA GGL, Hilton Diamond, IHG Diamond
Posts: 819
Refreshed First service since then, a lot of the soft product features will feel different, from the crockery to the washbag and everything else in between. I think it looks nicer now than it did before. I think this has been in service since 2018/9.
The hard product hasn’t changed apart from the 77Ws having the 787 suite with the addition of a door.
The hard product hasn’t changed apart from the 77Ws having the 787 suite with the addition of a door.
#7
Original Poster
Join Date: Mar 2015
Location: LAX/MXP
Programs: BAEC
Posts: 564
Refreshed First service since then, a lot of the soft product features will feel different, from the crockery to the washbag and everything else in between. I think it looks nicer now than it did before. I think this has been in service since 2018/9.
The hard product hasn’t changed apart from the 77Ws having the 787 suite with the addition of a door.
The hard product hasn’t changed apart from the 77Ws having the 787 suite with the addition of a door.
#8
Join Date: Nov 2023
Programs: BAEC GGLfL
Posts: 486
I've been flying BA F for over two decades. For me the summary would be a story of slow deterioration. I don't think that I can point to moment during that period that BA had any real vision for what it wanted F to be. It had it. It didn't want to get rid of it, but really didn't know what to do with it. Add to that the 'DNA of cost-cutting', and you have a product that has lost its way.
I am aware of the plans for the future. And, for the first time, I can say that I am excited at what lies ahead.
I am aware of the plans for the future. And, for the first time, I can say that I am excited at what lies ahead.
#9
Join Date: May 2005
Location: London, UK
Programs: BA GGL/CCR/Lifetime Gold, Hyatt Lifetime Globalist, Marriott Titanium, Hilton Diamond
Posts: 562
For a comparison on red wine in BA F:
In 2016, it was the Chateau Fleur Cardinale Saint-Emilion Grand Cru Classe. Current average price on Vivino is £78.
In 2023, it is the Chateau Vieux Maillet. Current average price on Vivino is £38.
I know this is not a perfect comparison, given different vintages (2009 in 2016 versus 2011 in 2023)/prices at the time, etc. But it still gives a sense. Incidentally, the Chateau Vieux Maillet 2011 is perfectly pleasant.
In 2016, it was the Chateau Fleur Cardinale Saint-Emilion Grand Cru Classe. Current average price on Vivino is £78.
In 2023, it is the Chateau Vieux Maillet. Current average price on Vivino is £38.
I know this is not a perfect comparison, given different vintages (2009 in 2016 versus 2011 in 2023)/prices at the time, etc. But it still gives a sense. Incidentally, the Chateau Vieux Maillet 2011 is perfectly pleasant.
#10
Join Date: Nov 2023
Programs: BAEC GGLfL
Posts: 486
Wine is a good example of the general deterioration I was describing.
20+ years ago, BA had a wine buyer for the F/Concorde product. It bought in advance and kept the wine for years before it was used ("the Concorde Cellar"). For an organisation that was planning to continue to offer premium wines a long time into the future, this was a very sensible investment/strategy.
Now, BA buys wines on demand. And the quality has gone down, markedly, as I suspect has the budget.
20+ years ago, BA had a wine buyer for the F/Concorde product. It bought in advance and kept the wine for years before it was used ("the Concorde Cellar"). For an organisation that was planning to continue to offer premium wines a long time into the future, this was a very sensible investment/strategy.
Now, BA buys wines on demand. And the quality has gone down, markedly, as I suspect has the budget.
#11
Join Date: May 2005
Location: London, UK
Programs: BA GGL/CCR/Lifetime Gold, Hyatt Lifetime Globalist, Marriott Titanium, Hilton Diamond
Posts: 562
For a comparison on red wine in BA F:
In 2016, it was the Chateau Fleur Cardinale Saint-Emilion Grand Cru Classe. Current average price on Vivino is £78.
In 2023, it is the Chateau Vieux Maillet. Current average price on Vivino is £38.
I know this is not a perfect comparison, given different vintages (2009 in 2016 versus 2011 in 2023)/prices at the time, etc. But it still gives a sense. Incidentally, the Chateau Vieux Maillet 2011 is perfectly pleasant.
In 2016, it was the Chateau Fleur Cardinale Saint-Emilion Grand Cru Classe. Current average price on Vivino is £78.
In 2023, it is the Chateau Vieux Maillet. Current average price on Vivino is £38.
I know this is not a perfect comparison, given different vintages (2009 in 2016 versus 2011 in 2023)/prices at the time, etc. But it still gives a sense. Incidentally, the Chateau Vieux Maillet 2011 is perfectly pleasant.
#12
Join Date: Nov 2023
Programs: BAEC GGLfL
Posts: 486
Some years ago (maybe 10+ years), I think at a GGL event at Taste of London, I met and had an interesting discussion with a gentleman from Bibendum who was a wine buyer for BA. Even then he said the game was changing.
I should say that I have had some absolutely lovely wines in BA F. Some of which, BA introduced to me and which I might not otherwise have tried. The wine selection used to be a source of pride. It was rooted in a belief that at least some of your customers in F will appreciate good wines. There used to be (are there still?) requirements on particular routes in terms of the wines offered. So the US routes would have some US wines, etc. The impression I get now is that the wines now follow a much more rigid selection pattern. There will always be a White Burgundy and a Claret. The other two red/white choices may offer more variety, but increasingly, I am seeing a more conservative selection whereas previously it was these 4 'wild cards' that used to offer some of the more interesting choices. I am a big White Burgundy fan, and BA's offerings have really deteriorated in the last 10 years. On yesterday's flight to JFK, the Pouilly-Fuissé appeared in the menu without vintage or wine maker. That is shocking (in the range of First World problems).
I should say that I have had some absolutely lovely wines in BA F. Some of which, BA introduced to me and which I might not otherwise have tried. The wine selection used to be a source of pride. It was rooted in a belief that at least some of your customers in F will appreciate good wines. There used to be (are there still?) requirements on particular routes in terms of the wines offered. So the US routes would have some US wines, etc. The impression I get now is that the wines now follow a much more rigid selection pattern. There will always be a White Burgundy and a Claret. The other two red/white choices may offer more variety, but increasingly, I am seeing a more conservative selection whereas previously it was these 4 'wild cards' that used to offer some of the more interesting choices. I am a big White Burgundy fan, and BA's offerings have really deteriorated in the last 10 years. On yesterday's flight to JFK, the Pouilly-Fuissé appeared in the menu without vintage or wine maker. That is shocking (in the range of First World problems).
#13
Join Date: Jul 2010
Location: UK
Programs: BAEC Gold, TK Elite
Posts: 483
Don't start me on Wines, remember 'Willie W' and his cost-cutting.
Please don't even mention the Champagne in F over the years!
Edit: ... and how we almost had pre-flight ordering of the full menu, then didn't
Please don't even mention the Champagne in F over the years!
Edit: ... and how we almost had pre-flight ordering of the full menu, then didn't
Last edited by Nick_USA; Dec 30, 2023 at 12:08 pm
#14
Original Poster
Join Date: Mar 2015
Location: LAX/MXP
Programs: BAEC
Posts: 564
Wh! I hear you about wine and general downtrend of the product. I don’t drink much so it’s not something import to me (though I recognize its importance on selling an F product).
last time I travelled F there were still flowers in the loo 😅
last time I travelled F there were still flowers in the loo 😅
#15
Join Date: Jun 2015
Location: London
Programs: BA Gold
Posts: 369
I have an upcoming LAX-LHR trip in F after many years of not flying the cabin. Last time I flew F was in 2016 when they had just introduced the new seat on the 787s. Looks like I'll be on the new F suite, but besides the doors, has anything substantially changed in F since 8 years ago, pre-covid and all?