Go Back  FlyerTalk Forums > Miles&Points > Airlines and Mileage Programs > British Airways | Executive Club
Reload this Page >

British Airways Flying Club - BAEC name change?

British Airways Flying Club - BAEC name change?

Old Nov 15, 2023, 9:42 am
  #1  
Original Poster
 
Join Date: Jul 2017
Programs: Mucci Chevalier des Internautes Amables; BAEC
Posts: 912
British Airways Flying Club - BAEC name change?

I received a BA ‘how do you feel about us’ questionnaire today. After the obligatory opportunity to moan about the IT, it clearly was exploring my opinion regarding a name change of BAEC to the BA Flying Club, I presume because of the increase in leisure travel.

What do I think? Naff and unnecessary, and there are bigger things to worry about. Like the app. I suppose the marketing department will demonstrate significant value-add, but I still like the name ‘Executive Club’…it’s aspirational!
TheJayHatch is offline  
Old Nov 15, 2023, 9:50 am
  #2  
 
Join Date: Dec 2007
Posts: 3,491
I had similar email around 18 months ago about the Club World / Club Europe brand and what my thoughts were regarding a rebrand to something more appropriate. Suffice to say that email went straight to trash based on the fact nothing ever comes of my responses.... so why bother.
RJD1983 and SteveF like this.
1Aturnleft is online now  
Old Nov 15, 2023, 9:58 am
  #3  
 
Join Date: Jul 2012
Posts: 2,170
Burton Albion Football Club?
RJD1983 and SxMan like this.
FlyingScientist is offline  
Old Nov 15, 2023, 10:09 am
  #4  
 
Join Date: May 2023
Posts: 140
I hope they don't do this (and I doubt they will), the Executive Club is part of BA's identity. It was so sad seeing Cathay Pacific rebrand and drop the Marco Polo Club, because similarly that was a part of their identity and inspired a sense of exploration and intrigue, which has now been lost to become the very boring and uninspiring "Cathay membership". "Flying Club" is an equally uninspired and unimaginative name.
RJD1983 and EuropeanPete like this.
zaphod424 is offline  
Old Nov 15, 2023, 10:20 am
  #5  
 
Join Date: Aug 2008
Posts: 3,825
Unimaginative but understandable. What with executive, traveller, gallery and club you need an app to tell you what’s what with BA.
RJD1983, the810, Fabo.sk and 1 others like this.
Greenpen is offline  
Old Nov 15, 2023, 10:21 am
  #6  
 
Join Date: Jun 2005
Location: Toronto, Canada
Posts: 942
Does someone need to tell them that the Flying Club name is already taken
CXYYZ is offline  
Old Nov 15, 2023, 10:21 am
  #7  
 
Join Date: Apr 2022
Posts: 373
BA Flying Club? It sounds like a gimmicky gift pack they hand out to kids with a colouring book and aeroplane stickers.
RJD1983, the810, crazy8534 and 6 others like this.
Grey Nomad is offline  
Old Nov 15, 2023, 10:24 am
  #8  
A FlyerTalk Posting Legend
 
Join Date: Aug 2006
Location: Argentina
Posts: 40,099
A name change isn't something I'd lose sleep over to be honest.
HIDDY is offline  
Old Nov 15, 2023, 11:02 am
  #9  
 
Join Date: Mar 2009
Location: JAX
Programs: Ex-BA/AA/CP/LY staff, BA Executive Club Blue, IHG Diamond, Marriott Silver, Chick-fil-A Red
Posts: 3,550
Originally Posted by CXYYZ
Does someone need to tell them that the Flying Club name is already taken
And here's another example of a previous
British Airways Flying Club of a different kind.

They could go with Flight Club, but then the first rule of Flight Club would mean this forum would be hard to sustain...

I do hope BA don't Bonvoy themselves. The switch to 'Avios' was odd enough.
JAXBA is offline  
Old Nov 15, 2023, 11:36 am
  #10  
FlyerTalk Evangelist
 
Join Date: Jul 1999
Location: ORD/MDW
Programs: BA/AA/AS/B6/WN/ UA/HH/MR and more like 'em but most felicitously & importantly MUCCI
Posts: 19,676
Originally Posted by JAXBA
I do hope BA don't Bonvoy themselves.
Bonvoy is so strange -- the most charitable interpretation is, it's a corruption of bon voyage (which a farewell, not a welcome greeting), but to me it sounds like a line of children's attire or a candy bar.

Hoping we can one day revert to self-explanatory terms like "program," "miles," and "points." Spellcheck programs still think "Avios" is a typo.
BearX220 is offline  
Old Nov 15, 2023, 12:03 pm
  #11  
 
Join Date: Jul 2010
Location: UK
Programs: BAEC Gold, TK Elite
Posts: 483
Looks like the BA Interns have been let loose again.

Could someone please shout 'fix the things that are wrong rather than try to hide them behind another marketing rebrand' ..... rant over
Nick_USA is offline  
Old Nov 15, 2023, 12:18 pm
  #12  
 
Join Date: Dec 2016
Programs: BAEC GGL/CR; Hilton Diamond; Mucci des Puccis
Posts: 5,294
People get used to names very quickly. As a former product manager I learned not to worry too much about it: everything you propose ends up hated, liked, or treated with indifference in roughly equal measures, generates a lot of arguments, and then these are completely forgotten a couple of months after launch.

BA Flying Club sounds a bit too much like Virgin for me. How about "Flying Circus"?
bisonrav is offline  
Old Nov 15, 2023, 12:46 pm
  #13  
 
Join Date: Apr 2003
Location: Seattle, Wash. USA
Posts: 1,527
Grand. Will they be offering flying lessons?
chucko is offline  
Old Nov 15, 2023, 12:53 pm
  #14  
 
Join Date: Sep 2010
Location: Las Vegas
Programs: BA Gold; Hilton Honors Diamond
Posts: 3,193
I have just completed the survey and given them both barrels.
BA or bust and LCSinTexas like this.
Geordie405 is offline  
Old Nov 15, 2023, 12:57 pm
  #15  
 
Join Date: Apr 2013
Location: Devon, UK
Programs: VS Silver; Matmid Silver, BA Bronze; Accor Plat.
Posts: 840
Originally Posted by bisonrav
People get used to names very quickly. As a former product manager I learned not to worry too much about it: everything you propose ends up hated, liked, or treated with indifference in roughly equal measures, generates a lot of arguments, and then these are completely forgotten a couple of months after launch.

BA Flying Club sounds a bit too much like Virgin for me. How about "Flying Circus"?
I still prefer a Marathon chocolate bar and I doubt you could change a Yorkie to a Lancastrian ( even though that would be a step up)
davidcamp6 is offline  

Thread Tools
Search this Thread

Contact Us - Manage Preferences - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service -

This site is owned, operated, and maintained by MH Sub I, LLC dba Internet Brands. Copyright © 2024 MH Sub I, LLC dba Internet Brands. All rights reserved. Designated trademarks are the property of their respective owners.