British Airways Flying Club - BAEC name change?
Nov 15, 2023, 8:42 am
#1
Original Poster
Join Date: Jul 2017
Programs: Mucci Chevalier des Internautes Amables; BAEC
Posts: 971
British Airways Flying Club - BAEC name change?
I received a BA ‘how do you feel about us’ questionnaire today. After the obligatory opportunity to moan about the IT, it clearly was exploring my opinion regarding a name change of BAEC to the BA Flying Club, I presume because of the increase in leisure travel.
What do I think? Naff and unnecessary, and there are bigger things to worry about. Like the app. I suppose the marketing department will demonstrate significant value-add, but I still like the name ‘Executive Club’…it’s aspirational!
What do I think? Naff and unnecessary, and there are bigger things to worry about. Like the app. I suppose the marketing department will demonstrate significant value-add, but I still like the name ‘Executive Club’…it’s aspirational!
Nov 15, 2023, 8:50 am
#2
Join Date: Dec 2007
Posts: 3,596
I had similar email around 18 months ago about the Club World / Club Europe brand and what my thoughts were regarding a rebrand to something more appropriate. Suffice to say that email went straight to trash based on the fact nothing ever comes of my responses.... so why bother.
Nov 15, 2023, 9:09 am
#4
Join Date: May 2023
Programs: BAEC Bronze
Posts: 172
I hope they don't do this (and I doubt they will), the Executive Club is part of BA's identity. It was so sad seeing Cathay Pacific rebrand and drop the Marco Polo Club, because similarly that was a part of their identity and inspired a sense of exploration and intrigue, which has now been lost to become the very boring and uninspiring "Cathay membership". "Flying Club" is an equally uninspired and unimaginative name.
Nov 15, 2023, 9:21 am
#6
Join Date: Jun 2005
Location: Toronto, Canada
Posts: 946
Does someone need to tell them that the Flying Club name is already taken… 
Nov 15, 2023, 10:02 am
#9
Join Date: Mar 2009
Location: JAX
Programs: Ex-BA/AA/CP/LY staff, BA Executive Club Blue, IHG Diamond, Marriott Silver, Chick-fil-A Red
Posts: 3,588
Does someone need to tell them that the Flying Club name is already taken
They could go with Flight Club, but then the first rule of Flight Club would mean this forum would be hard to sustain...
I do hope BA don't Bonvoy themselves. The switch to 'Avios' was odd enough.
Nov 15, 2023, 10:36 am
#10
FlyerTalk Evangelist
Join Date: Jul 1999
Location: ORD/MDW
Programs: BA/AA/AS/B6/WN/ UA/HH/MR and more like 'em but most felicitously & importantly MUCCI
Posts: 19,719
Bonvoy is so strange -- the most charitable interpretation is, it's a corruption of bon voyage (which a farewell, not a welcome greeting), but to me it sounds like a line of children's attire or a candy bar.
Hoping we can one day revert to self-explanatory terms like "program," "miles," and "points." Spellcheck programs still think "Avios" is a typo.
Hoping we can one day revert to self-explanatory terms like "program," "miles," and "points." Spellcheck programs still think "Avios" is a typo.
Nov 15, 2023, 11:18 am
#12
Join Date: Dec 2016
Programs: BAEC GGL/CR; Hilton Diamond; Mucci des Puccis
Posts: 5,634
People get used to names very quickly. As a former product manager I learned not to worry too much about it: everything you propose ends up hated, liked, or treated with indifference in roughly equal measures, generates a lot of arguments, and then these are completely forgotten a couple of months after launch.
BA Flying Club sounds a bit too much like Virgin for me. How about "Flying Circus"?
BA Flying Club sounds a bit too much like Virgin for me. How about "Flying Circus"?
Nov 15, 2023, 11:57 am
#15
Join Date: Apr 2013
Location: Devon, UK
Programs: VS Silver; Matmid Silver, BA Bronze; Accor Plat.
Posts: 961
People get used to names very quickly. As a former product manager I learned not to worry too much about it: everything you propose ends up hated, liked, or treated with indifference in roughly equal measures, generates a lot of arguments, and then these are completely forgotten a couple of months after launch.
BA Flying Club sounds a bit too much like Virgin for me. How about "Flying Circus"?
BA Flying Club sounds a bit too much like Virgin for me. How about "Flying Circus"?