BA survey ; naming of cabins
Oct 30, 2023, 11:20 am
#1
Original Poster
Join Date: Mar 2012
Location: London
Programs: BA Silver Seigneur des Horaires des Mucci.
Posts: 2,047
BA survey ; naming of cabins
Received a survey today outsourced for BA on use of First and Club cabins and what they meant to me.
It was looking at the naming of these cabins and whether we should be attaching the word ‘class’ to them
It was comparing itself with other airlines also ; and what their perceived value was.
They were looking for alternative names for the premium cabins
I was wondering what others thought ?
First Heritage Class
Club Vintage?
Or Hotel and Bistro respectively!
Any other ideas ?
You may wish to rename all 4 cabins!
It was looking at the naming of these cabins and whether we should be attaching the word ‘class’ to them
It was comparing itself with other airlines also ; and what their perceived value was.
They were looking for alternative names for the premium cabins
I was wondering what others thought ?
First Heritage Class
Club Vintage?
Or Hotel and Bistro respectively!
Any other ideas ?
You may wish to rename all 4 cabins!
Oct 30, 2023, 11:32 am
#2
Join Date: Jan 2005
Location: UK
Programs: Mucci. And BA Gold – previous awards - Gold 11, Silver 7, Bronze 4.
Posts: 4,236
Oh for goodness sake! There are a LOT more important things that BA should be spending their time and money on at the moment. 
Edit to add: Not shooting the messenger allturnleft
Edit to add: Not shooting the messenger allturnleft
Oct 30, 2023, 11:57 am
#6
Join Date: Aug 2007
Location: London, United Kingdom
Programs: BA Lifetime Gold;BA GGL; hhonors lifetime diamond; Marriott lt Gold; IH Plat Amb; Amex Centurion
Posts: 4,739
Could the money wasted on this be re-invested either on better staff pay and training or on bringing the IT systems up to the standards of the mid 2000's :-)
Last edited by hsmall; Oct 30, 2023 at 12:02 pm Reason: typos
Oct 30, 2023, 12:00 pm
#7
Join Date: Apr 2006
Location: Dublin, Ireland
Programs: BA Gold, Mucci
Posts: 2,068
I'm sure the 40c it cost to put together an e-mail survey would hardly make a dent in the millions that IAG IT need to invest.
Oct 30, 2023, 12:02 pm
#9
Join Date: Aug 2007
Location: London, United Kingdom
Programs: BA Lifetime Gold;BA GGL; hhonors lifetime diamond; Marriott lt Gold; IH Plat Amb; Amex Centurion
Posts: 4,739
If they have outsourced this I suspect it would be rather more than that. But my real poont is that it shows a strange sense of priorities...
Oct 30, 2023, 12:05 pm
#11
Join Date: Jun 2016
Location: London
Programs: BAEC Gold
Posts: 2,222
BA is a multi-billion pound business and I do not begrudge them having a market research budget. What would concern me is if the scope of this work was to engage with only a narrow section of BA's customer base. Society's view of air travel and 'class' are changing, so it's right that BA should do its homework.
