BA survey ; naming of cabins

Old Oct 30, 2023, 12:20 pm
  #1  
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BA survey ; naming of cabins

Received a survey today outsourced for BA on use of First and Club cabins and what they meant to me.

It was looking at the naming of these cabins and whether we should be attaching the word ‘class’ to them

It was comparing itself with other airlines also ; and what their perceived value was.

They were looking for alternative names for the premium cabins

I was wondering what others thought ?

First Heritage Class
Club Vintage?

Or Hotel and Bistro respectively!

Any other ideas ?

You may wish to rename all 4 cabins!
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Old Oct 30, 2023, 12:32 pm
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Oh for goodness sake! There are a LOT more important things that BA should be spending their time and money on at the moment.

Edit to add: Not shooting the messenger allturnleft
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Old Oct 30, 2023, 12:34 pm
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This reeks of an intern having a brain wave.

You know first will be getting changed to Concorde Class don't you.......
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Old Oct 30, 2023, 12:38 pm
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If they are going to change them, make them first, business, premium economy, and economy. Otherwise leave them alone. Adding yet another name will only lead to confusion.
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Old Oct 30, 2023, 12:47 pm
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Has to be done….

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Old Oct 30, 2023, 12:57 pm
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Could the money wasted on this be re-invested either on better staff pay and training or on bringing the IT systems up to the standards of the mid 2000's :-)

Last edited by hsmall; Oct 30, 2023 at 1:02 pm Reason: typos
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Old Oct 30, 2023, 1:00 pm
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Originally Posted by hsmall
Could the money wasted on this be re-invested either on better staff pay and raining or on bring the IT systems up to the standards of the mid 2000's :-)
I'm sure the 40c it cost to put together an e-mail survey would hardly make a dent in the millions that IAG IT need to invest.
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Old Oct 30, 2023, 1:00 pm
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Last edited by jmd; Oct 30, 2023 at 1:03 pm Reason: Amended
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Old Oct 30, 2023, 1:02 pm
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Originally Posted by FlightDetective
I'm sure the 40c it cost to put together an e-mail survey would hardly make a dent in the millions that IAG IT need to invest.
If they have outsourced this I suspect it would be rather more than that. But my real poont is that it shows a strange sense of priorities...
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Old Oct 30, 2023, 1:02 pm
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Old Oct 30, 2023, 1:05 pm
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Originally Posted by BA or bust
Oh for goodness sake! There are a LOT more important things that BA should be spending their time and money on at the moment.

Edit to add: Not shooting the messenger allturnleft
BA is a multi-billion pound business and I do not begrudge them having a market research budget. What would concern me is if the scope of this work was to engage with only a narrow section of BA's customer base. Society's view of air travel and 'class' are changing, so it's right that BA should do its homework.
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Old Oct 30, 2023, 1:09 pm
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Harrods
John Lewis
M& S
Primark ?

Whatever you try class creeps in (or lack of)
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Old Oct 30, 2023, 1:33 pm
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Old Oct 30, 2023, 1:41 pm
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Old Oct 30, 2023, 1:49 pm
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