High Life

Old Sep 4, 2020, 7:49 am
  #1  
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High Life

Just had an email from BAEC to say that the new home of High Life magazine is online (presumably in place of The Club).

Does this mark the end of the physical copy?
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Old Sep 4, 2020, 8:01 am
  #2  
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I think March was the last copy to be put in the aircraft, the April copy was delivered but not distributed (I've not seen the printed version) and May onwards wasn't even delivered. The seat back pockets now only have the minimum contents (safety card, waste bag, wifi instructions).
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Old Sep 4, 2020, 8:11 am
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Cost cutting / "virus risk".
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Old Sep 4, 2020, 8:33 am
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Waste paper?

CBA to open the email yet, but I guess I should ... oooh, Visit Jersey!! A must read for those on the Mainland!!
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Old Sep 4, 2020, 8:45 am
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I can't really see many people bothering to read High Life online. Like most in-flight magazines, it was mostly content-free fluff that one only flipped through when there was absolutely nothing else to read.
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Old Sep 4, 2020, 9:04 am
  #6  
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Do the younger generation read anything printed on paper nowadays?
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Old Sep 4, 2020, 9:09 am
  #7  
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Originally Posted by HIDDY
Do the younger generation read anything printed on paper nowadays?
Yes, we do.
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Old Sep 4, 2020, 9:15 am
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Originally Posted by HIDDY
Do the younger generation read anything printed on paper nowadays?
I think I qualify for the younger generation and I read both High Life and Business Traveller cover to cover each month onboard short haul flights.

We spend far too much time looking at screens and it was nice to read something physical in flight and get a bit of inspiration for new trips and hotel stays.

I thought theyd be binned despite Covid to save print, fuel and to really round off BAs love for the negative experience option (neo). The digital version is a compromise, but on the last 3 sectors Ive flown in the past 10 days, the wifi has been broken on each flight so I couldnt even browse ba.com, so not much hope of being able to read it onboard.
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Old Sep 4, 2020, 9:19 am
  #9  
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Originally Posted by PETER01
Yes, we do.
Me too.
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Old Sep 4, 2020, 9:24 am
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It'll be interesting to see how it pans out for advertisers if it does indeed remain fully digital.

E.g. if I had a printed copy in the seat pocket in front of me, I would be tempted to just quickly flick through it. If it was digital only, I may not even remember it exists, or if I get the emails from BA saying a new issue has been released, can I really be bothered to download it? What about all those customers that are not even subscribed to the reminder emails?

That could be a potential loss of revenue to advertisers, and in the long run, to BA (if the advertisers pull out).
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Old Sep 4, 2020, 9:53 am
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From the email I received, its not clear if the printed version will come back...

High Life has a new home, and its just a click away. The trusted travel voices from our in-flight magazine have moved online to talk all things travel, tips and timelines to help you plan your next getaway safely and with confidence.
I suspect it wont
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Old Sep 4, 2020, 10:00 am
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In keeping with the past and current trend of penny pinching I suspect it will soon be renamed Low Life
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Old Sep 4, 2020, 10:23 am
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Originally Posted by macdrew
In keeping with the past and current trend of penny pinching I suspect it will soon be renamed Low Life
can you tell me more about Low Life Entertainment? 😃
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Old Sep 4, 2020, 10:34 am
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Originally Posted by Prospero
can you tell me more about Low Life Entertainment? 😃
Who knows just what goes on behind the cattle class curtain !
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Old Sep 4, 2020, 10:52 am
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Originally Posted by Prospero
can you tell me more about Low Life Entertainment? 😃
It's called reality TV
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