Invitation to participate in British Airways research
Aug 16, 2018, 10:43 am
#1
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Join Date: Mar 2002
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Programs: UA 1K
Posts: 31,452
Invitation to participate in British Airways research
Anyone else get this?
You have to agree to a call beforehand to determine whether you are really wanted...
Dear LondonElite,
I’m contacting you from Criteria Fieldwork, a market research company. British Airways have commissioned ourselves alongside research agencies Compton and Dean and Truffle to conduct focus groups with valued customers to get their opinions on some new ideas for improving the customer experience.
...
Your contact details have been provided to us by British Airways in accordance with their privacy policy which can be found here...
I’m contacting you from Criteria Fieldwork, a market research company. British Airways have commissioned ourselves alongside research agencies Compton and Dean and Truffle to conduct focus groups with valued customers to get their opinions on some new ideas for improving the customer experience.
...
Your contact details have been provided to us by British Airways in accordance with their privacy policy which can be found here...
Aug 16, 2018, 12:19 pm
#5
Join Date: Jan 2010
Location: Toronto
Programs: BA Exec Club - Demoted to Bronze and re-promoted to Silver alongside AC Elite 50K (gold) in 2022
Posts: 393
market research vs customer satisfaction vs product development vs marketing etc etc are all very different and most big companies will use more than one company
Most of the nunwood survey is quantatative with very little free text. Focus groups are way more interesting with a moderator or two, you're usually recruited by the host facility on data passed on by BA. Behind the one way mirror will be the BA great and good. The moderator often has an earpiece in so the back room can direct questioning if required. its true to say that the customer - BA for the research may want very specific feedback, or will steer the work to validate their decisions - BOB is a good example of this
Most of the nunwood survey is quantatative with very little free text. Focus groups are way more interesting with a moderator or two, you're usually recruited by the host facility on data passed on by BA. Behind the one way mirror will be the BA great and good. The moderator often has an earpiece in so the back room can direct questioning if required. its true to say that the customer - BA for the research may want very specific feedback, or will steer the work to validate their decisions - BOB is a good example of this