Alex Cruz interview - Mail on Sunday
Jan 28, 2018, 9:28 am
#1
Original Poster
Join Date: Dec 2014
Location: Hants
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Alex Cruz interview - Mail on Sunday
Cruz control: BA's (Spanish) boss speaks out | Daily Mail Online
A suprisingly lengthy piece in the Financial section with Alex Cruz. Talking about his background, the issues of last year, and how 2018 "is the year we sort ourselves out"
My favourite piece - 'Cruz claims he is not a cost-cutter. "People thought I was going to cut costs, cut costs, cut costs and were quite taken aback when I didn't"'
Well if taking flowers out of the toilets wasn't cost-cutting it must have been for health & safety reasons.......
A suprisingly lengthy piece in the Financial section with Alex Cruz. Talking about his background, the issues of last year, and how 2018 "is the year we sort ourselves out"
My favourite piece - 'Cruz claims he is not a cost-cutter. "People thought I was going to cut costs, cut costs, cut costs and were quite taken aback when I didn't"'
Well if taking flowers out of the toilets wasn't cost-cutting it must have been for health & safety reasons.......
Jan 28, 2018, 9:31 am
#2
Ambassador, British Airways Executive Club, easyJet and Ryanair
Join Date: Sep 2011
Location: UK/Las Vegas
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Posts: 15,926
Cruz control: BA's (Spanish) boss speaks out Daily Mail Online
A suprisingly lengthy piece in the Financial section with Alex Cruz. Talking about his background, the issues of last year, and how 2018 "is the year we sort ourselves out"
My favourite piece - 'Cruz claims he is not a cost-cutter. "People thought I was going to cut costs, cut costs, cut costs and were quite taken aback when I didn't"'
Well if taking flowers out of the toilets wasn't cost-cutting it must have been for health & safety reasons.......
A suprisingly lengthy piece in the Financial section with Alex Cruz. Talking about his background, the issues of last year, and how 2018 "is the year we sort ourselves out"
My favourite piece - 'Cruz claims he is not a cost-cutter. "People thought I was going to cut costs, cut costs, cut costs and were quite taken aback when I didn't"'
Well if taking flowers out of the toilets wasn't cost-cutting it must have been for health & safety reasons.......
Jan 28, 2018, 9:55 am
#6
Join Date: Oct 2008
Location: Isle of Skye, Scotland
Programs: BA gold
Posts: 3,902
Hmm. The change in sentiment is good news, but why the need to deny past cost cutting?
Source: https://skift.com/2017/01/11/british...egacy-airline/
Originally Posted by Cruz
We’re always going to be reducing costs, but there’s no more programs. It’s now injected into the DNA. If one particular day we don’t come up with an idea to reduce our costs, then we’re not doing our job.
Originally Posted by DailyMail
Walsh is now running IAG, but Cruz claims he is not a cost-cutter. ‘People thought I was going to cut costs, cut costs, cut costs and were quite taken aback when I didn’t,’
Jan 28, 2018, 10:01 am
#8
Join Date: Oct 2011
Location: City of Kingston Upon Hull
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Jan 28, 2018, 10:25 am
#10
Join Date: Jan 2018
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Only if you fly J. The majority of people that fly BA, fly economy, and making it tougher for them is only going push overall ratings down, no matter how vocal the Club rabble are about nice meals, fluffy pillows and free glug. BA has a problem; that it is no longer competitive for service with most national carriers, because it is trying to be competitive with low cost carriers. Their fleet is getting old though, so some low cost carriers like Norwegian with spanking new aircraft are knocking it out the park while BA sits in no-mans land not quite sure what demographic their product is aimed at.
Jan 28, 2018, 10:29 am
#11
Join Date: Jan 2010
Posts: 7,464
If fares do rise for a better product, then so be it - I would much rather have a decent product versus CW today. All aisle access and wifi throughout the fleet are the minimum standards required to compete.
Jan 28, 2018, 10:36 am
#12
Join Date: May 2010
Location: UK
Posts: 5,380
Only if you fly J. The majority of people that fly BA, fly economy, and making it tougher for them is only going push overall ratings down, no matter how vocal the Club rabble are about nice meals, fluffy pillows and free glug. BA has a problem; that it is no longer competitive for service with most national carriers, because it is trying to be competitive with low cost carriers. Their fleet is getting old though, so some low cost carriers like Norwegian with spanking new aircraft are knocking it out the park while BA sits in no-mans land not quite sure what demographic their product is aimed at.
Jan 28, 2018, 11:20 am
#14
Join Date: Apr 2015
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