Why is BA dragging their heels on the J product?
#46
Join Date: Feb 2009
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#47
Join Date: May 2005
Location: Kyiv, Ukraine
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So, when we are presented with the fact that BA services are more popular than AA ones, you still insist that AA is objectively better? Sounds to me like your personal subjective opinion. Apparently flat bed = flat bed is true for many people who choose BA. But you're right that there is a difference between AA and BA as the latter offers pre-flight dining, quick dinner service/express option for those who want to eat onboard and does not wake you up 90 minutes before landing.
#48
Join Date: Aug 2007
Location: Spitalfields, London
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Posts: 2,327
Why are they 'dragging their heels'? ...
I will cut BA some slack on this, although as noted on the GGL Event Thread, even some BA Execs believe they should have started earlier. It's not like popping down to a local shop and buying something for home.
- Suppliers need to be identified
- Contracts need to be let
- Funding needs to be approved
- Production lead-times aren't instant
- Engineering aspects need to validated
- Regulatory aspects need to be cleared
- Aircraft modification means aircraft out of service
- Procedures need to be amended across the board
I will cut BA some slack on this, although as noted on the GGL Event Thread, even some BA Execs believe they should have started earlier. It's not like popping down to a local shop and buying something for home.
#49
Join Date: Nov 2012
Location: Manchester but from Yorkshire better known as Gods country
Programs: BA Gold, , Sandals plat
Posts: 839
It's all about perception. I actually like the CW seat and much prefer the BA experience over the AA one. The criticism of the CW seat can seem a little biased because I have found that generally people posting on here are far likely to be complaining about BA and this slants opinion to believe that the CW seat is unpopular whereas in the the real world I very rarely see a less than 90% full cabin and considering that BA have added even more seats to the 747 the general public must be happy to fly in them.
#50
FlyerTalk Evangelist
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They seem like simple tasks, but what do I know? As to the marketing/trumpeting, I suspect BA needs a few positives to counteract the recent negativity (IT, Strikes, BoB). And when something is late, or not as good as hoped-for, many will have forgotten the what/when announcements
Originally Posted by PJSMITH0
It's all about perception. I actually like the CW seat and much prefer the BA experience over the AA one. The criticism of the CW seat can seem a little biased because I have found that generally people posting on here are far likely to be complaining about BA and this slants opinion to believe that the CW seat is unpopular whereas in the the real world I very rarely see a less than 90% full cabin and considering that BA have added even more seats to the 747 the general public must be happy to fly in them.
As to 90% full cabins, many factors will affect that [including route/season]. The LGW 777 J cabins will certainly be full, as they reduce from 40/48 to 32 seats.
#51
Join Date: Mar 2017
Programs: BAEC GGL
Posts: 261
My point - it absolutely *is* personal preference which you find best.
I'd also say that, if you can sleep relatively well for 6 hours, most flat beds are equal on a TATL. Some are better than others and we will all have our own preferences but sleep is sleep and that's the purpose of the seat. Argue about the rest of product at your leisure.
#52
Join Date: May 2014
Location: DMV
Posts: 2,092
So, when we are presented with the fact that BA services are more popular than AA ones, you still insist that AA is objectively better? Sounds to me like your personal subjective opinion. Apparently flat bed = flat bed is true for many people who choose BA. But you're right that there is a difference between AA and BA as the latter offers pre-flight dining, quick dinner service/express option for those who want to eat onboard and does not wake you up 90 minutes before landing.
BA has significant advantages over AA on a few fronts and I never suggested BA can't put people on its planes. It can be argued that BA is living off a reputation that was build 10-20 years ago and who knows how long that will last. But, of course, as a quasi monopolist in the UK as far as long-haul air travel is concerned, BA will be able to get people on its planes as long as Brits want/need to fly to other places far away.
As far as I can see BA management's view - and yours - is 'we're golden now so we don't need to innovate and improve'. The customer as the dumb cash cow..can't see that going wrong in the long run.
#53
Join Date: Mar 2017
Programs: BAEC GGL
Posts: 261
Both have advantages and disadvantages. AA has better storage and more upper body space, BA have more space around the legs and feet when sleeping particularly. You can argue a score draw on privacy depending on the seat and AA have the advantage that all seats are consistent whereas BA tends to have 'good' and 'bad' options on all aircraft.
I can say with certainty having flown 10+ sectors on each in the last 12 months that I sleep better on BA than AA and a portion of this is the seat does not suit my natural sleeping position on AA. This does not make it objectively better as others will, I'm sure, have a different experience.
What it does mean is that saying one is 'objectively' better than the other based on your personal experience and criteria isn't really objective.
#54
Join Date: Sep 2007
Location: BOS
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Posts: 6,812
This thread is about the seat and on that front AA is objectively better than CW. I say that as someone who has no special allegiance to either BA or AA and is thus more qualified to discuss the matter than people who have emotional or professional relationships with one of those airlines.
BA has significant advantages over AA on a few fronts.
BA has significant advantages over AA on a few fronts.
Pre-flight dining/ Sleeper service
No foot coffin
The second I can put up with, the first I will not and therefore will always book a BA service Eastbound over night.
Westbound AA prob just about wins out for the extra space around the seat but schedule would win out over any inconvenience
#56
Join Date: May 2014
Location: DMV
Posts: 2,092
I'm not clear on what 'objective' criteria you're basing this on. Perhaps if you outlined these it would be easier to see your point.
Both have advantages and disadvantages. AA has better storage and more upper body space, BA have more space around the legs and feet when sleeping particularly. You can argue a score draw on privacy depending on the seat and AA have the advantage that all seats are consistent whereas BA tends to have 'good' and 'bad' options on all aircraft.
I can say with certainty having flown 10+ sectors on each in the last 12 months that I sleep better on BA than AA and a portion of this is the seat does not suit my natural sleeping position on AA. This does not make it objectively better as others will, I'm sure, have a different experience.
What it does mean is that saying one is 'objectively' better than the other based on your personal experience and criteria isn't really objective.
Both have advantages and disadvantages. AA has better storage and more upper body space, BA have more space around the legs and feet when sleeping particularly. You can argue a score draw on privacy depending on the seat and AA have the advantage that all seats are consistent whereas BA tends to have 'good' and 'bad' options on all aircraft.
I can say with certainty having flown 10+ sectors on each in the last 12 months that I sleep better on BA than AA and a portion of this is the seat does not suit my natural sleeping position on AA. This does not make it objectively better as others will, I'm sure, have a different experience.
What it does mean is that saying one is 'objectively' better than the other based on your personal experience and criteria isn't really objective.
Club World seating may - depending on seat assignment - force you to travel sitting 'backwards', step over someone else/have someone else step over you, feel the body warmth of a stranger on you, endure awkwardness with privacy dividers, have food being served 'over' you.
Perhaps some find the 'foot cubicles' weird on the AA (and similar) seats but objectively it does not outweigh the various factors listed above. That doesn't mean it couldn't *subjectively* be such a big deal to you that you *subjectively* prefer CW over those seats. That's your opinion and perhaps it's genuinely felt that way by a small number of travelers. I think however that a lot of people simply have so much tied up in BA - by status/being forced by work to travel BA/emotional attachment - that they talk CW pretty to themselves.
#58
Join Date: Sep 2013
Programs: BAEC Gold, EK Skywards (enhanced Blue !), Oman Air Sindbad Gold
Posts: 6,399
A 1-2-1 featuring direct aisle access, the guarantee of sitting in the direction of travel and the possibility of being on your own is by default better.
Club World seating may - depending on seat assignment - force you to travel sitting 'backwards', step over someone else/have someone else step over you, feel the body warmth of a stranger on you, endure awkwardness with privacy dividers, have food being served 'over' you.
.............................................
Club World seating may - depending on seat assignment - force you to travel sitting 'backwards', step over someone else/have someone else step over you, feel the body warmth of a stranger on you, endure awkwardness with privacy dividers, have food being served 'over' you.
.............................................
#59
Join Date: May 2005
Location: Kyiv, Ukraine
Programs: Mucci, BA Gold, TK Elite, HHonors Lifetime Diamond
Posts: 7,691
This thread is about the seat and on that front AA is objectively better than CW. I say that as someone who has no special allegiance to either BA or AA and is thus more qualified to discuss the matter than people who have emotional or professional relationships with one of those airlines.
A 1-2-1 featuring direct aisle access, the guarantee of sitting in the direction of travel and the possibility of being on your own is by default better.
Club World seating may - depending on seat assignment - force you to travel sitting 'backwards', step over someone else/have someone else step over you, feel the body warmth of a stranger on you, endure awkwardness with privacy dividers, have food being served 'over' you.
Perhaps some find the 'foot cubicles' weird on the AA (and similar) seats but objectively it does not outweigh the various factors listed above. That doesn't mean it couldn't *subjectively* be such a big deal to you that you *subjectively* prefer CW over those seats. That's your opinion and perhaps it's genuinely felt that way by a small number of travelers. I think however that a lot of people simply have so much tied up in BA - by status/being forced by work to travel BA/emotional attachment - that they talk CW pretty to themselves.
Club World seating may - depending on seat assignment - force you to travel sitting 'backwards', step over someone else/have someone else step over you, feel the body warmth of a stranger on you, endure awkwardness with privacy dividers, have food being served 'over' you.
Perhaps some find the 'foot cubicles' weird on the AA (and similar) seats but objectively it does not outweigh the various factors listed above. That doesn't mean it couldn't *subjectively* be such a big deal to you that you *subjectively* prefer CW over those seats. That's your opinion and perhaps it's genuinely felt that way by a small number of travelers. I think however that a lot of people simply have so much tied up in BA - by status/being forced by work to travel BA/emotional attachment - that they talk CW pretty to themselves.
Last edited by Andriyko; Jul 6, 2017 at 8:26 am
#60
Join Date: Feb 2014
Location: South West UK
Programs: OW Saphire, Club Carlson Gold
Posts: 236
The danger for BA in my opinion is the recognition that we are now in a "boom" period and thus it will not be too long before the next recession. Failing to invest during the boom periods has been the downfall of many company - investing on new CW now whilst IAG is turning a £1bn profit is inherently sensible, its much more difficult to invest in CW when you are making £1-300m loss each year for 5 years - and by the end of the next recession who knows which airlines will be left standing.