How many of BA's customers have status?
Jun 29, 2015, 12:17 pm
#1
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How many of BA's customers have status?
Hi,
Recently I took part in the PhD survey that was posted on the BA board. One of the questions was along the lines of 'what % of your chosen airlines customers do you think have your status'.
So that got me thinking about the distribution of Exec Members for BA. Does anyone have any insight; ie:Apologies if this topic has been covered in another thread- I had a quick look but couldn't find anything.
Recently I took part in the PhD survey that was posted on the BA board. One of the questions was along the lines of 'what % of your chosen airlines customers do you think have your status'.
So that got me thinking about the distribution of Exec Members for BA. Does anyone have any insight; ie:
- % of customers with no status
- % of customers with Bronze
- % of customers with Silver
- % of customers with Gold
- % of customers with Gold Guest List
- % of customers with Concorde Room Card (I know that's not really a status)
- % of customers with Premier Card
Jun 29, 2015, 12:29 pm
#2
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Interesting.
Premier Card - 0.1%
CCR - 2%
GGL - 2%
Gold - 6% (most of them are on here
)
Silver - 1%
Bronze - 34%
Bar the rest.
Premier Card - 0.1%
CCR - 2%
GGL - 2%
Gold - 6% (most of them are on here
)Silver - 1%
Bronze - 34%
Bar the rest.
Jun 29, 2015, 12:31 pm
#3
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The first interesting question to ask is what, in BAEC terms, is a customer?
How about somebody who is a member of the BAEC has flown BA in the last two years?
Within this group my completely off the wall guess would be 10% bronze or higher, 5% silver or higher and 2.5% gold or higher.
But there are too other interesting questions too, which are:
i) what % of journeys are made by passengers with each status level?
ii) what % of RPK are made by passengers with each status level?
How about somebody who is a member of the BAEC has flown BA in the last two years?
Within this group my completely off the wall guess would be 10% bronze or higher, 5% silver or higher and 2.5% gold or higher.
But there are too other interesting questions too, which are:
i) what % of journeys are made by passengers with each status level?
ii) what % of RPK are made by passengers with each status level?
Jun 29, 2015, 12:33 pm
#4
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What do you mean by passenger - is it the statistical bum filling a seat or is it a named passenger?
Does Stuart Deignan, flying 100 sectors a year, represent a single passenger or 100 passengers.
It might make more sense to phrase the question as the (typical) breakdown of passengers by status on a particular flight.
Does Stuart Deignan, flying 100 sectors a year, represent a single passenger or 100 passengers.
It might make more sense to phrase the question as the (typical) breakdown of passengers by status on a particular flight.
Jun 29, 2015, 12:33 pm
#5
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Jun 29, 2015, 12:54 pm
#6
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Well on a recent DXB-LHR flight (744), which was pretty much full there were 26 passengers on board with emerald status, only one of whom wasn't a BA gold. Two of those 26 were GGL. All except three were flying in J or F.
I don't know how much can be extrapolated from this information but it may give an idea as to the make up of an average flight which is probably more interesting than total numbers of golds, etc.
I don't know how much can be extrapolated from this information but it may give an idea as to the make up of an average flight which is probably more interesting than total numbers of golds, etc.
Jun 29, 2015, 12:59 pm
#7
Join Date: Aug 2013
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Raffles got hold of some interesting data on the number of status holders in T5 on a particular day, here:
http://www.headforpoints.com/2015/04...al-5-in-a-day/
http://www.headforpoints.com/2015/04...al-5-in-a-day/
Jun 29, 2015, 1:20 pm
#8
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very interesting- thanks guys.
In my mind a customer is an individual who has used BA for at least one flight in the last year. That is, me doing 100 sectors would be 1 customer rather than representing 100 customers.
I'm not trying to do anything scientific with the data- I was just curious and in a rather tedious meeting and too easily distracted!
In my mind a customer is an individual who has used BA for at least one flight in the last year. That is, me doing 100 sectors would be 1 customer rather than representing 100 customers.
I'm not trying to do anything scientific with the data- I was just curious and in a rather tedious meeting and too easily distracted!
Jun 29, 2015, 1:29 pm
#10
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Yes I think all that IAN-UK meant was that, if you're going to take percentages, there's a difference between:
- Percentage of passengers that have [XX] status
- Percentage of discrete passengers that have [XX] status.
By their very nature, PAX with status will take a lot of flights, so taking TabTraveller's example would suggest that a certain percentage of PAX on each plane would have Gold Cards. However, if you took a list of all the passenger names that have passed through T5 in a year, it'd be a much lower percentage with shiny cards.
- Percentage of passengers that have [XX] status
- Percentage of discrete passengers that have [XX] status.
By their very nature, PAX with status will take a lot of flights, so taking TabTraveller's example would suggest that a certain percentage of PAX on each plane would have Gold Cards. However, if you took a list of all the passenger names that have passed through T5 in a year, it'd be a much lower percentage with shiny cards.
Jun 29, 2015, 1:30 pm
#11
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very interesting- thanks guys.
In my mind a customer is an individual who has used BA for at least one flight in the last year. That is, me doing 100 sectors would be 1 customer rather than representing 100 customers.
I'm not trying to do anything scientific with the data- I was just curious and in a rather tedious meeting and too easily distracted!
In my mind a customer is an individual who has used BA for at least one flight in the last year. That is, me doing 100 sectors would be 1 customer rather than representing 100 customers.
I'm not trying to do anything scientific with the data- I was just curious and in a rather tedious meeting and too easily distracted!
Jun 29, 2015, 1:41 pm
#12
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Actually- the wisdom of the board is correct (again). It is misleading to thing of % of population/customers for all the reasons given here. It is probably more useful to think about absolute numbers/members at each level.
From the previous threads it seems that there are around 50-60,000 Golds, and perhaps 300,000 Silver. I think I read on one of the threads that there are around 5,000 GGL, and around 400 CCR.
Again- it serves no purpose but to satisfy my curiosity! Oh- and my meeting is still going on and its still tedious ;-)
From the previous threads it seems that there are around 50-60,000 Golds, and perhaps 300,000 Silver. I think I read on one of the threads that there are around 5,000 GGL, and around 400 CCR.
Again- it serves no purpose but to satisfy my curiosity! Oh- and my meeting is still going on and its still tedious ;-)
Jun 29, 2015, 1:48 pm
#13
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For the purpose of this thread, a BA customer would be better described as an individual on a flight. As IAN-UK suggests, you would also need a timeframe to quantify the statistics ie. Percentage status passengers per flight, per day, per month etc.
Jun 29, 2015, 3:49 pm
#15
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http://www.flyertalk.com/forum/briti...-criteria.html