New BA Developments
Apr 20, 2015, 1:59 pm
#46
Join Date: Jan 2009
Location: Near Edinburgh
Programs: BA Silver
Posts: 9,034
I don't think it'll lose them much custom though.
Apr 20, 2015, 2:00 pm
#47
Moderator: British Airways Executive Club
Join Date: Nov 2010
Location: TPA/ABZ
Programs: BA Lifetime Gold. GGL/CCR.
Posts: 13,250
(I'm being sarcastic for the avoidance of any doubt)
Apr 20, 2015, 2:07 pm
#48
Join Date: May 2013
Posts: 6,349
Why would they sell rock bottom fares (which is presumably what competing with LCCs entails) in a way that enables people to sit in lounges enjoying food and drink that would no doubt remove any margin from the fare?
Apr 20, 2015, 2:10 pm
#49
Join Date: Feb 2010
Location: London
Programs: BA GGL (for now) and Lifetime Gold, Marriott fan thanks to Bonvoy Moments
Posts: 5,115
Being very simplistic and saying 110 aircraft, average 50J seats, 1.6 average sectors per day and 70% load factor
Even at 6,000 per day, ~2m p.a. that's an extra £10 per pax (or ~£5 per meal)
Apr 20, 2015, 2:12 pm
#50
Join Date: Feb 2010
Location: London
Programs: BA GGL (for now) and Lifetime Gold, Marriott fan thanks to Bonvoy Moments
Posts: 5,115
Apr 20, 2015, 2:21 pm
#51
Join Date: Jan 2009
Location: Near Edinburgh
Programs: BA Silver
Posts: 9,034
4,000 per day? Understand BA has well over 100 long haul aircraft, so feels low - maybe 1.5x that?
Being very simplistic and saying 110 aircraft, average 50J seats, 1.6 average sectors per day and 70% load factor
Even at 6,000 per day, ~2m p.a. that's an extra £10 per pax (or ~£5 per meal)
Being very simplistic and saying 110 aircraft, average 50J seats, 1.6 average sectors per day and 70% load factor
Even at 6,000 per day, ~2m p.a. that's an extra £10 per pax (or ~£5 per meal)
Apr 20, 2015, 2:26 pm
#52
Join Date: Oct 2004
Location: Leeds ,Yorks UK
Programs: KLM Flying Blue Platinum for Life.. BA Gold , oh and some other shiny bits of plastic ...
Posts: 4,238
the ' rock bottom ' fare I bet would just be the same cost as the existing fare .. but with less benefits ...
Apr 20, 2015, 2:39 pm
#53
Join Date: Jul 2007
Location: Berlin
Programs: BA Gold; Accor Plat; IHG Diamond-Amb; Meliá & HH & Marriott Gold
Posts: 5,450
Probably because that's the way Raffles reported it in his blog post, which is worth reading as it has a little more detail than the summary that opened this thread.
Apr 20, 2015, 2:43 pm
#54
Join Date: Jun 2014
Location: Leeds, UK
Programs: Mucci, BAEC GGL/CCR, Hilton Diamond, IHG Diamond Ambassador, Stena Gold
Posts: 1,094
Apr 20, 2015, 2:58 pm
#55
Join Date: Jul 2014
Location: Wedged somewhere between BTS and VIE ✈
Programs: Star Alliance Gold (A3 Gold), Oneworld Emerald (BA Gold), Hilton Diamond
Posts: 6,338
Apr 20, 2015, 3:00 pm
#56
Moderator: British Airways Executive Club
Join Date: Nov 2010
Location: TPA/ABZ
Programs: BA Lifetime Gold. GGL/CCR.
Posts: 13,250
Often referred to as 'choice'.
Apr 20, 2015, 3:00 pm
#57
Join Date: May 2010
Location: UK
Posts: 5,380
Well we don't know that. On the face of it, a lower fare level that doesn't offer lounge benefits is a good thing - it offers more choice to the consumer. All things being equal, you choose to pay even less if you want to forego your lounge use, or pay the same level to keep lounge use. And BA can better keep with the low cost carriers who don't have lounge overheads. Whether the 'rock bottom' fare level would be cranked up to the existing HBO levels is hard to know, but it is a competitive environment and you pays your money and takes your chances.
Apr 20, 2015, 3:05 pm
#58
Join Date: Jul 2014
Location: Wedged somewhere between BTS and VIE ✈
Programs: Star Alliance Gold (A3 Gold), Oneworld Emerald (BA Gold), Hilton Diamond
Posts: 6,338
Well we don't know that. On the face of it, a lower fare level that doesn't offer lounge benefits is a good thing - it offers more choice to the consumer. All things being equal, you choose to pay even less if you want to forego your lounge use, or pay the same level to keep lounge use. And BA can better keep with the low cost carriers who don't have lounge overheads. Whether the 'rock bottom' fare level would be cranked up to the existing HBO levels is hard to know, but it is a competitive environment and you pays your money and takes your chances.
Apr 20, 2015, 3:18 pm
#60
Join Date: Oct 2004
Location: Leeds ,Yorks UK
Programs: KLM Flying Blue Platinum for Life.. BA Gold , oh and some other shiny bits of plastic ...
Posts: 4,238
The price paid by the customer will be the same , the level of benefits will be less ... this is an 'enhancement ' too far .. will we have the ridiculous situation of having gold and GGL card holders holding signs outside terrace lounges begging silver members to sign them into terrace lounges ???