BA to under go rebranding
Apr 13, 2011, 5:44 am
#1
Original Poster
Join Date: Dec 2009
Location: Living the Essex dream
Programs: BA bronze
Posts: 1,471
BA to under go rebranding
Cannot see that this has been posted anywhere....
http://www.breakingtravelnews.com/ne...go-rebranding/
I know there was a a number of internal briefing sessions this week about this, with the Brands and Sales teams.
Will be interesting to see what comes of it.
218
http://www.breakingtravelnews.com/ne...go-rebranding/
I know there was a a number of internal briefing sessions this week about this, with the Brands and Sales teams.
Will be interesting to see what comes of it.
218
Apr 13, 2011, 5:53 am
#2
FlyerTalk Evangelist
Join Date: Aug 2007
Location: UK
Posts: 10,709
I would have thought they would turn BA into a long haul airline and premium customers. Keep iberia as the short haul for Europe aimed against Easyjet.
They might do a Murdoch and rebrand BA without the Unions, that would help them out stop the silly games.
& I cant open your article, although it is on google news.
They might do a Murdoch and rebrand BA without the Unions, that would help them out stop the silly games.
& I cant open your article, although it is on google news.
Apr 13, 2011, 5:54 am
#3
Join Date: Sep 2004
Location: Southern Bavaria, Germany
Programs: LH Blue, BA Blue, Hyatt Gold
Posts: 1,517
They had a great branding from 1997-2002
Many thanks for the interesting links. a rebranding of BA wouldn´t be as sophisticated as many may think.
In my opinion they had an already perfect solution during the period of 1997-2002. They presented themselfes as world carrier with Britih influence.
The flag was in the background and many artists from all over the world designed different tails of the aircrafts. Have found some pictures:
http://paulrobertlloyd.com/_gfx/arti...a_tailfins.jpg
Or one example for the German subsidiary Deutsche BA:
http://www.planespotter.de/images/0000/0261h.jpg
And remember the great design of the BA executive club cards with Jennifer Kowylarz and the wave design (silver), the fingerprint design of Gold and the blue design.
Interesting article about that:
http://www.google.de/imgres?imgurl=h...ch&um=1&itbs=1
Hope you enjoy.
In my opinion they had an already perfect solution during the period of 1997-2002. They presented themselfes as world carrier with Britih influence.
The flag was in the background and many artists from all over the world designed different tails of the aircrafts. Have found some pictures:
http://paulrobertlloyd.com/_gfx/arti...a_tailfins.jpg
Or one example for the German subsidiary Deutsche BA:
http://www.planespotter.de/images/0000/0261h.jpg
And remember the great design of the BA executive club cards with Jennifer Kowylarz and the wave design (silver), the fingerprint design of Gold and the blue design.
Interesting article about that:
http://www.google.de/imgres?imgurl=h...ch&um=1&itbs=1
Hope you enjoy.
Apr 13, 2011, 6:04 am
#4
Join Date: Jul 2009
Programs: BAEC, HHonors, East Coast Mainline, Sheraton
Posts: 604
I would have thought they would turn BA into a long haul airline and premium customers. Keep iberia as the short haul for Europe aimed against Easyjet.
They might do a Murdoch and rebrand BA without the Unions, that would help them out stop the silly games.
& I cant open your article, although it is on google news.
They might do a Murdoch and rebrand BA without the Unions, that would help them out stop the silly games.
& I cant open your article, although it is on google news.
BA and IB are two different carriers on one holding group on two seperate AOCs. It would make no sense for BA to hand the SH network over to IB. Ib is not really a strong brand in the UK.
I can actually see this as a minor brand refresh. I doubt we will see a new livery or any other huge brand change it will probably just be the small things. They have after all just went speedmarque crazy with their new cabin refresh so it probably has something to do with that.
Apr 13, 2011, 6:06 am
#5
Join Date: Oct 2004
Location: New York
Programs: BA, LH, VS, Hyatt, SPG
Posts: 3,813
Below is the original Marketing Magazine article and another with comments from KW:
http://www.marketingmagazine.co.uk/s...rand-back-map/
http://www.marketingmagazine.co.uk/n...omer-services/
From the articles, it seems to be a return to long absent brand based marketing rather than an complete rebrand (ie new logo, livery, positioning etc).
http://www.marketingmagazine.co.uk/s...rand-back-map/
http://www.marketingmagazine.co.uk/n...omer-services/
From the articles, it seems to be a return to long absent brand based marketing rather than an complete rebrand (ie new logo, livery, positioning etc).
Apr 13, 2011, 6:15 am
#6
Join Date: Oct 2004
Programs: BA Gold
Posts: 1,009
Cannot see that this has been posted anywhere....
http://www.breakingtravelnews.com/ne...go-rebranding/
I know there was a a number of internal briefing sessions this week about this, with the Brands and Sales teams.
Will be interesting to see what comes of it.
218
http://www.breakingtravelnews.com/ne...go-rebranding/
I know there was a a number of internal briefing sessions this week about this, with the Brands and Sales teams.
Will be interesting to see what comes of it.
218
However Bright left BA earlier this month.
Lets hope it puts BA back on the map and not for the wrong reasons (cost cutting, strikes, delays, poor food quality, intermittent cabin service etc etc)
Apr 13, 2011, 7:04 am
#8
Join Date: Jan 2007
Location: Mostly AUS or rural England
Programs: BAEC redundant Bronze, AAdvantage Lifetime PLT, CO, WN, B6
Posts: 6,526
A BA spokeswoman said: ‘We are working on the relaunch of the BA brand, first internally with our staff, then later in the year as an ad campaign.’
Apr 13, 2011, 9:25 am
#11
FlyerTalk Evangelist
Join Date: Dec 2008
Location: Home: East Mids UK - Work (Base): Accra, Ghana.
Programs: BAEC: Silver - Marriott: Titanium
Posts: 12,086
Personally, I think the livery of the aircraft is perfectly fine as it is, so I hope they do not change that.
Other stuff could do with a make over though. I know that World Traveller, as a brand proposition, is to be re-launched later this year.
Other stuff could do with a make over though. I know that World Traveller, as a brand proposition, is to be re-launched later this year.
Apr 13, 2011, 9:29 am
#12
Join Date: Apr 2011
Location: Bicester, UK
Programs: MUCCI, BAEC Silver, A-Club Gold
Posts: 1,228
I hope it is re-launched as a upgraded proposition, not taking away from it. Sadly I am staring down the barrel of 6-8 trips to LatAm next year in WT, although some trips will be to Colombia so will be on IB metal.
