Amex Charge Card Design
Apr 30, 2006, 9:43 pm
#1
Original Poster
Join Date: Jun 2002
Location: California USA
Posts: 652
Amex Charge Card Design
I saw this posting on another board and it sparked my curiosity and am wondering the same:
When American Express replaced their charge cards with the "Rewards" charge card, they did a slight design modification of their cards. I noticed the font size of "American Express" is much smaller on their card then the previous version and is in a white color as opposed to their black color on the gold card. I heard they did another modification to their card, which has a larger font size equal to the previous version of the charge card.
Can anyone confirm this.
When American Express replaced their charge cards with the "Rewards" charge card, they did a slight design modification of their cards. I noticed the font size of "American Express" is much smaller on their card then the previous version and is in a white color as opposed to their black color on the gold card. I heard they did another modification to their card, which has a larger font size equal to the previous version of the charge card.
Can anyone confirm this.
May 1, 2006, 5:53 am
#4
FlyerTalk Evangelist
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May 1, 2006, 3:35 pm
#5
Original Poster
Join Date: Jun 2002
Location: California USA
Posts: 652
Originally Posted by LondonElite
See this thread and go to the link in my post #15.
What don't you like about the new card design? The only thing I, and many others, dont like about them is the smaller font size of "American Express" on the card. I am wondering if they are changing that.
May 1, 2006, 4:14 pm
#6
Join Date: Apr 2006
Location: Virginia
Programs: AMEX Platinum, Delta Silver, SPG Gold, Marriott Gold, Hilton Gold, Hertz Gold
Posts: 80
Originally Posted by SteveT
Thanks for the link.
What don't you like about the new card design? The only thing I, and many others, dont like about them is the smaller font size of "American Express" on the card. I am wondering if they are changing that.
What don't you like about the new card design? The only thing I, and many others, dont like about them is the smaller font size of "American Express" on the card. I am wondering if they are changing that.
I don't mind the card design myself. I'm not paying my annual fee for the design though. I think AMEX needs to put more real life benefits into their entire charge card line (Green, Gold, Platinum) in order to stay competitive with Citi, ML, and the other big name Visa/MC card issuers. Why pay for a Rewards Green or Gold when you can get (Membership Rewards Options) free with Blue as well as most of the benefits of Green and Gold. AMEX needs to step it up, or the design won't matter.
- ChuckB
Aug 27, 2006, 4:46 pm
#7
Original Poster
Join Date: Jun 2002
Location: California USA
Posts: 652
AMex Cards
Here is a link to the pictures of the "refreshed" Amex cards. Dont like the Gold Card, but maybe they refreshed it to look more like the green and platinum cards.
Last edited by SteveT; Sep 3, 2006 at 1:21 am
Aug 29, 2006, 12:32 pm
#8
Join Date: Jul 2006
Location: Centreville,VA
Programs: United GS,Virgin Flying Club Gold,Marriott Platinum,HHonors Gold,SPG Gold,AmEx Platinum
Posts: 18
Find a better material for the signature strip
Originally Posted by SteveT
Here is a link to the pictures of the "refreshed" Amex cards. Dont like the Gold Card, but maybe they refreshed it to look more like the green and platinum cards.
http://i93.photobucket.com/albums/l6...012/Image9.jpg
http://i93.photobucket.com/albums/l6...012/Image9.jpg
HG
Aug 29, 2006, 11:30 pm
#9
Join Date: Dec 2002
Location: BOS & FLL
Programs: DL FO,Starwood Gold, Hertz 5*, National Executive, Nexus & Global Entry
Posts: 1,161
Originally Posted by HiredGun
I don't know about anybody else but I wish that AmEx would find better material for the signature strip on the Platinum card. I'm on my second card and debating whether to get a third replacement card because the strip has worn away yet again! It's probably the gas station card readers that do it but my other cards don't seem to suffer from this problem.
HG
HG
I have a Platinum card that is less than a month old, and the signature strip is already wearing off. I'll wait a couple more months before I call and request another card, but, what should I ask for?, just say that the merchants can't read the signature?
It's odd, because the signature strip is actually lower on the card and more away from the mag strip than my DL Amex, and yet the DL card dosen't have any of the problems.
Aug 30, 2006, 10:53 am
#10
Join Date: Jul 2006
Location: Centreville,VA
Programs: United GS,Virgin Flying Club Gold,Marriott Platinum,HHonors Gold,SPG Gold,AmEx Platinum
Posts: 18
Platinum CSR should issue replacement card w/o problems
Originally Posted by s25843
... call and request another card, but, what should I ask for?, just say that the merchants can't read the signature?
I believe there is an option on the automated line for lost/damaged card replacement.
HG
Sep 4, 2006, 2:37 pm
#12
Join Date: Apr 2006
Location: Virginia
Programs: AMEX Platinum, Delta Silver, SPG Gold, Marriott Gold, Hilton Gold, Hertz Gold
Posts: 80
Originally Posted by SteveT
Has anyone recently received a Gold Charge Card? if so, What did it look ?