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USA: New (2017) personal Platinum benefits; Higher annual fee ($550)

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Old Mar 2, 2017, 8:48 am
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American Express press release is HERE.

American Express product site is HERE.


Price change dates for new and existing accounts:
When is the fee increasing for Platinum Card Membership?

Beginning on March 30th, 2017, the new annual fee for Platinum Card will be $550. For Existing Platinum Card Members, the annual fee will take effect on their annual renewal date on or after September 1st, 2017.

Unpublicized change to Priority Pass benefit:
At any visit to a Priority Pass Select lounge, you may bring in two guests for no charge.
Terms of the Uber benefit:
Only Basic Card Members on a Platinum Card account are eligible for Uber VIP and monthly ride Credits. To receive this benefit, you must have downloaded the Uber App version 3.219 or later for iOS or version 3.126 or later for Android and your eligible Platinum Card must be a method of payment in your Uber account. If you are assigned a new Card number, you must update your method of payment in your Uber account. Cards added to your Uber account through a third party such as Apple Pay or PayPal will not be eligible. A Platinum Card account may receive this benefit on one Uber account. If the same Card is added to multiple Uber accounts, only the first Uber account to which the Card is added will receive the benefit. Uber VIP is available in select cities and is governed by Uber’s terms and conditions. To redeem monthly ride Credits, you must select to use the Credit in your Uber app prior to completing the Uber ride. The discount will not apply to previous Uber rides. New and existing Uber users are eligible. Uber will apply discount at the point of sale. There is no limit to the number of rides you may apply the Credit to each month, up to a total of $15 in Credits per month. Each year in December, you may apply up to $35 in Credit. The discounted cost of a ride will be displayed on your post-ride email receipt. If you are eligible to receive additional Membership Rewards points on your ride, points will be awarded on the balance of the cost of the trip after Credits are applied. Credit may be applied to all Uber car types and cannot be applied to other Uber services. Credit may only be applied to rides within the United States. Monthly ride Credit expires at 11:59 PM local time on the last day of each month. Unused Credit will not carry over to the following month. Credit will be applied for the month in which the ride is completed. If ride is eligible for another promotion that you have added to your Uber account, the promotion will be applied before the Credit. Certain Uber-branded credits may be applied to your ride balance prior to this Credit.
*If you do not see a $15 credit appear and you receive a message your card may be the registered payment to another Uber account and you must delete your card from all Uber accounts and reenter your card on the Uber account your want the credit benefit.

Metal card availability:

How can Platinum Card Members get the new metal Card?

The new metal Card will be issued to Platinum Card Members 60 days prior to their Card expiration date or can be requested beginning on March 30th, 2017 by calling the number on the back of the Card or requesting a replacement card after you sign in to www.americanexpress.com and click on replace lost damaged card.
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USA: New (2017) personal Platinum benefits; Higher annual fee ($550)

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Old Mar 2, 2017, 9:57 am
  #76  
 
Join Date: Jan 2000
Posts: 3,026
Originally Posted by blaz
This. Amex instead of making the product easier to use is adding new hoops to jump through to get value from it.
Agree, figuring out which card to use for what has become tiresome.
sdix is offline  
Old Mar 2, 2017, 10:03 am
  #77  
 
Join Date: Jun 2013
Location: SJC/SFO
Posts: 373
Originally Posted by mia
The only thing obvious to me is that competition is good for consumers. Citi has tried, and failed, three times to challenge Platinum. Chase is trying, and will likely fail, but in the interim we have three half-priced products that provide an amusing distraction from life's serious problems.
Citi's products are doomed from the get go. Before they can actually offer a viable premium product, they need to get their act together. My experience with them is that they are a very disorganized company (opened a checking account with them that ended up in a CFPB dispute that I won ... long story).

Chase has the scale. They are the 800lb gorilla in the credit card business. They are indeed loosing money on the CSR right now, but they can afford it, while Amex hardly can.

Also, even if the CSR turns out to be not viable for Chase and they have to downgrade some (or all) of the benefits, the CSP is still a good fallback card. The entire product portfolio (Freedom, Freedom Unlimited, CSP, CSR, Ink, etc.) is just a better all-around product than anything Amex has to offer.
blaz is offline  
Old Mar 2, 2017, 10:07 am
  #78  
 
Join Date: May 2015
Posts: 674
The improvements on their own are great.

But they are not so great when combined with a price increase.

Especially because the Uber thing is broken up into $15 per month. Thats ridiculous.

I have PRG and this makes me less likely to get Platinum, even though every month they send me an annoying invite.
jamesinclair is offline  
Old Mar 2, 2017, 10:08 am
  #79  
FlyerTalk Evangelist
 
Join Date: Nov 1999
Location: PDX
Programs: On a collision course with Kettledom
Posts: 25,550
Wow. I've never used Uber (should now be called eew-Ber) and I'm certainly not going to start patronizing a social pariah company because of a few dollars credit.
opus17 is offline  
Old Mar 2, 2017, 10:33 am
  #80  
 
Join Date: Jun 2015
Location: Washington, DC
Posts: 228
Originally Posted by ntr91
I think most millennials (of which I am one) prize flexibility over being locked in. A relatively small segment of the population has enough free cash to pay $450 for an annual fee, let alone $550, and locking them in to $200 (in ancillary fees only) with one airline and $15 in Uber each month is not generous enough to entice my generation to spend the $550.
Speaking as another member of that generation, I disagree. Perhaps part of this comes from living in the city, versus other millennials who may live in the suburbs. Whether it's at home or at a destination, I can't remember a month where I didn't spend at least $15 in ridesharing. Especially since I've been using Lyft lately, this is a big push to incentivize uber use.

Between the airline credit and Uber credit, the out of pocket ends up at $150 a month. Throw in the FHR benefits, lounge access (especially for my partner with the new PP benefits), and the free global entry credit every 5 years, and I feel like I'm easily getting my money's worth.

For what it's worth, I only use the card for items I want the Platinum Purchase protection on, and charges that are credited. This isn't a daily driver, it's a cache of benefits that happens to be in the form of a credit card.
Oformula is offline  
Old Mar 2, 2017, 10:41 am
  #81  
 
Join Date: Jul 2014
Location: Austin, TX
Posts: 1,012
I take it the uber credits do not accumulate? Not a good deal for us (we have many ridesharing options but uber isn't one of them).
trouble747 is offline  
Old Mar 2, 2017, 10:54 am
  #82  
mia
Moderator
 
Join Date: Jun 2003
Location: Miami, Mpls & London
Programs: AA & Marriott Perpetual Platinum; DL & HH Gold
Posts: 48,955
Originally Posted by Oformula
...it's a cache of benefits that happens to be in the form of a credit card.
I think that's common, and it isn't clear if American Express sees it as a problem. Once upon a time all American Express (USA) cards earned a bonus for "everyday" spending, but after they rolled that back (simultaneously with their competitors) they never did anything with Platinum to encourage routine spending.
mia is offline  
Old Mar 2, 2017, 11:00 am
  #83  
 
Join Date: Sep 2014
Posts: 32
The timing of this announcement makes me question how much American Express is paying attention to anything. To me it just reads like Uber begging people to reverse on #deleteuber.

My wife and I work in the tech industry. We used to use Uber a lot. But we both care very much about inclusion and diversity in our industry. My wife especially has met quite a few challenges in her career.

We knew of Travis "Boober" Kalanick's general outlook on life had and suspected the culture in his company was pretty poor, but the past few weeks of revelations (from weird involvement with the US administration, to employees claiming sexual harassment is rampant, to the SVP of Engineering resigning for sexual harassment allegations from prior company, to Travis blowing up at a driver) were just too much for us. And to top it off American Express makes Uber the benefit that would've made the price increase worthwhile for us. But it no longer is.
julianm is offline  
Old Mar 2, 2017, 11:00 am
  #84  
 
Join Date: Mar 2015
Location: SJC
Programs: Spire Amb IHG, HH Gold, TR Diamond, Mlife Plat, National Exec, Avis Pref Plus
Posts: 144
Originally Posted by Oformula
Speaking as another member of that generation, I disagree. Perhaps part of this comes from living in the city, versus other millennials who may live in the suburbs. Whether it's at home or at a destination, I can't remember a month where I didn't spend at least $15 in ridesharing. Especially since I've been using Lyft lately, this is a big push to incentivize uber use.

Between the airline credit and Uber credit, the out of pocket ends up at $150 a month. Throw in the FHR benefits, lounge access (especially for my partner with the new PP benefits), and the free global entry credit every 5 years, and I feel like I'm easily getting my money's worth.

For what it's worth, I only use the card for items I want the Platinum Purchase protection on, and charges that are credited. This isn't a daily driver, it's a cache of benefits that happens to be in the form of a credit card.
I think it varies with your use cases as I'm a millennial business traveler but don't use ride sharing that often due to always having a rental car on my travels and a car at home. Rarely do I use Uber unless it's an airport ride home.

I have the CSR and the Citi Prestige as well, so a lot of the benefits "overlap" and thus I don't count on them to reduce my annual fee. I look at points earned, credits, and status/program benefits...so these changes negatively affect the Platinum card for me.
csyoung49 is offline  
Old Mar 2, 2017, 11:04 am
  #85  
 
Join Date: Dec 2010
Posts: 1,860
Ouch. In the war of $400+ non-airline cards to keep you in your pocket, this puts the Amex Plat card in a tough spot compared to Citi Prestige Card/Chase Sapphire Reserve.

Pro's and con's. Your card fee prepaid for a lot of expenses. GoGo Passes, $200 airline, TSA Credit, delta lounge access, and even the occasional Centurion lounge. Now we have to justify a $100 increase to more or less prepay for $200 in Uber rides.

If you love throwing cash at these cards, it might be a good "all in" card - with the variety of other benefits. But I am really not sure I want to go along with this. What's next, $100 higher annual fee and you get free parking at disney, and a $5 monthly credit to Netflix?

Amex is smart in the sense that they are shaping (or chipping away) the consumer that wants these cards. They are encouraging people to consume more, and more on brands that they affiliate with. The amex cashback stuff is a more boring way Amex does this. I also find the CB program to be disappointing as well (I very rarely have needs to purchase from the brands).

You either use uber or you don't, right? You either like their lounges or you don't, and even if you do like their lounges, do you really like them? As in, when you want to use them, are they usable, or overflowing and even at capacity? Not every lounge is Las Vegas or Dallas - where the warm buffet concept is used, and well - there you have it.

Can Amex build up enough amenities to save the attrition of people from the Amex card? I think it is going to take some bold lounge rollouts. As in, full buffet lounges at Chicago/Denver. They are about the biggest places beside Atlanta that is missing one , and it would connect a lot more people with the brand, who otherwise don't see their lounges as much.
factory81 is offline  
Old Mar 2, 2017, 11:11 am
  #86  
 
Join Date: Sep 2007
Posts: 998
Originally Posted by opus17
Wow. I've never used Uber (should now be called eew-Ber) and I'm certainly not going to start patronizing a social pariah company because of a few dollars credit.
Ya, I'm super surprised this didn't launch as a "ride share credit" where Uber and Lyft and anyone others in the future were eligible for using the credit. Uber has just had horrible press lately and for Amex to charge move and try to justify that by backing that company with a new benefit... well it seems poorly timed. I just get the feeling there has got to be some back and forth with Amex and Uber on this deal, not just Amex handing out a flat $15 each month....


Edit from above... At least a $5 Netflix credit would be a little easier to use. Those are usually services that are a routine monthly thing, unlike Uber which is more of a need based use. Sure, I guess there are those people that use Uber every week or something, but I suspect a lot more of them have at least a couple months where they don't use Uber at all, but one month they may use it twice as often as normal. To not be able to roll over those credits or start up front with the full value SCREAMS that they're trying to play the numbers game and not have to pay them out. I suspect they know statistically exactly how much of that Uber credit they'll actually have to pay out, and I bet it's drastically lower then the airline credit usage....
acarney is offline  
Old Mar 2, 2017, 11:20 am
  #87  
 
Join Date: Mar 2015
Posts: 485
Originally Posted by blaz
Citi's products are doomed from the get go. Before they can actually offer a viable premium product, they need to get their act together. My experience with them is that they are a very disorganized company (opened a checking account with them that ended up in a CFPB dispute that I won ... long story).

Chase has the scale. They are the 800lb gorilla in the credit card business. They are indeed loosing money on the CSR right now, but they can afford it, while Amex hardly can.

Also, even if the CSR turns out to be not viable for Chase and they have to downgrade some (or all) of the benefits, the CSP is still a good fallback card. The entire product portfolio (Freedom, Freedom Unlimited, CSP, CSR, Ink, etc.) is just a better all-around product than anything Amex has to offer.
Citi can't even get merging of online accounts correct - back when I had both a Prestige and Citi Hilton, I couldn't even see the accounts using a single sign on. Customer service and user experience were definitely all over the place with them.

I'm also curious about whether the CSR will be viable long term for Chase. It attracted tons of churners with the 100k bonus, but I'm sure a lot of those accounts will close before the annual fee hits. It's still a great product, but I wonder how many people will keep it and continue paying the annual fee?
eccentricfusion is offline  
Old Mar 2, 2017, 11:24 am
  #88  
 
Join Date: Sep 2007
Posts: 998
Originally Posted by mia
$450.



https://www.bloomberg.com/news/artic...00-uber-credit



American Express offers $0.02 with Business Platinum:

http://www.flyertalk.com/forum/ameri...demptions.html

We do not yet know if the price or features changes will apply to the business version, nor how quickly Citi and Chase will match the price increase.

Ya, but I'm not a business and I really have zero that I could try to group together to even pretend I'm a business. I know a lot of people just use their SS# and call themselves a business because they do a few hundred bucks a year worth of work in something, but I'm literally at zero, unless I start invoicing family for favors I do for them....

I figure if I start something on eBay or Amazon I'll end up spending more in fees and selling items at a loss just to make it look like I'm actively moving product that it will outweigh any points I redeem for the extra amount... again maybe some people are fine with having an online "storefront" on one of those sites open and never selling a single item... but I would feel like to keep the "game" running I needed to at least be able to product some records for transactions incase anyone double checked at some point...
acarney is offline  
Old Mar 2, 2017, 11:25 am
  #89  
 
Join Date: Nov 2009
Location: 6km East of EPAYE
Programs: UA Silver, AA Platinum, AS & DL GM Marriott TE, Hilton Gold
Posts: 9,582
I too am meh' on the Uber credit because it does not roll over. I really do wish it was set up like the airline credit where we could pick Uber or Lyft and use it all year.

I am not going to completely give up in the hope that the 5X on hotel spend goes from pre-paid through AMEX to at least booked with Amex or booked directly through the hotel (like 5X airline is).
Madone59 is offline  
Old Mar 2, 2017, 11:25 am
  #90  
 
Join Date: Sep 2007
Location: San Francisco & London
Programs: UA1k, Oneworld Sapphire, Hyatt Globalist, IHG DiamondAmb, Hilton Diamond, Marriott LTP,
Posts: 1,785
New Offers on Personal Platinum

Are there any new decent offers on Personal Plat?

You would have thought that they would have come up with a large bonus to promote new benefits and get new members
navatwal is offline  


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