AmEx Platinum marketing: sexist, stupid, or something else?
#46
Original Poster
Join Date: Aug 2006
Location: Hold it down for The Bay, reppin' Oakland
Programs: Lowly UA silver, Marriott Ambassador/Tit4Lyf, IHG Plat
Posts: 1,786
Sorry, don't know. It is a feature I have never looked for in any of my cards.
(also, the name of the card is Freedom Unlimited; I just got it a few weeks ago as a downgrade from the CSP and mangled its name up-thread).
https://creditcards.chase.com/credit...edom-unlimited
"If a card purchase you made in the U.S. is advertised for less in print or online within 90 days, you can be reimbursed the difference up to $500 per item, $2,500 per year.**"
(also, the name of the card is Freedom Unlimited; I just got it a few weeks ago as a downgrade from the CSP and mangled its name up-thread).
https://creditcards.chase.com/credit...edom-unlimited
"If a card purchase you made in the U.S. is advertised for less in print or online within 90 days, you can be reimbursed the difference up to $500 per item, $2,500 per year.**"
Have to say thanks to all for their input. I've learned a lot on this thread about card options I had not previously considered (like keeping all 3 $400+ AF cards, or getting a Freedom Unlimited card for unbonused spend).
#47
FlyerTalk Evangelist
Join Date: Jan 2014
Location: San Diego, CA
Programs: GE, Marriott Platinum
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American Express passed MasterCard as the number two network for USA credit card transaction volume a few years back. MasterCard is still second if debit card volume is included. American Express might drop back to third place without the Costco volume. They built market share, in part, by changing their fee structure (in the USA), but also because MasterCard and VISA increased fees for cards which earn rewards. It appears that fees for rewards cards on MasterCard and VISA are in the same range as American Express, but fees for basic cards and debit cards are less.
In any event, my point is only that American Express merchant fees are competitive, they may still be higher than MasterCard or VISA, but they certainly are not 50% higher.
In any event, my point is only that American Express merchant fees are competitive, they may still be higher than MasterCard or VISA, but they certainly are not 50% higher.
#48
Join Date: Nov 2015
Posts: 304
I could totally see downgrading my United Club card to the Freedom Unlimited at some point, if I decide I can live without the United Club access.
Last edited by Los_Pepes; Jan 4, 2017 at 2:59 pm
#49
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Join Date: Aug 2006
Location: Hold it down for The Bay, reppin' Oakland
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#50
Join Date: Jan 2014
Posts: 1,269
I'm late to the thread. Interesting read, and I'll just add two thoughts. First, if it's your job to come up with a marketing algorithm for a credit card, it seems very unlikely that you would take gender into account. Probably would be both a bad business practice and illegal. Second, I'm sure creating a good algorithm is challenging. You know it won't be perfect in any case, and if you're going to get it wrong, you'd rather err on the side of missing some good potential customers rather than making too many offers to bad (unprofitable) potential customers.
#51
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From what I can see, anyone who thinks they are an excellent customer whose business a card issuer should be trying to earn is usually not going to be profitable for the issuer.
If you think the platinum card is perfect for you, then that suggests that you will make heavy use of its benefits. You will use the lounges, the 5x points on flights, and so on. All of this costs Amex money.
In general, the profitable customers are the ones that don't get the card that is perfect for them, don't think too much about how to optimize their rewards, and don't make heavy use of the benefits offered.
If you think the platinum card is perfect for you, then that suggests that you will make heavy use of its benefits. You will use the lounges, the 5x points on flights, and so on. All of this costs Amex money.
In general, the profitable customers are the ones that don't get the card that is perfect for them, don't think too much about how to optimize their rewards, and don't make heavy use of the benefits offered.
Also, OP seems to alternate between acknowledging that Amex has no way of knowing what they're "missing out" on in terms of category spend on other cards, then going into detail on how many $ are being spend in XYZ categories at whatever points earnings rates.
As I can see it, Amex's algorithms are actually working well in this case, even looking beyond the limited detail available on just a credit report.
Look at OP and you see a high-earning, high-spending, travel-heavy individual with low risk of default, very low likelihood of incurring interest or late fees, high attraction to travel benefits, high probability/rate of utilizing benefits. Look at the husband and you see a moderate-earning, moderate-spending, moderate-travel individual with low risk of default, very low likelihood of incurring interest or late fees, decent attraction to travel benefits, and moderate probability/rate of utilizing benefits. By comparison, both individuals pose very little risk to Amex and represent very low revenue potential beyond merchant fees. However one individual is likely to cost Amex much, much more in terms of benefits, a difference potentially greater than the delta between merchant fee revenue.
In other words, taking all things into account, OP's husband is more likely to be profitable to Amex while OP herself is more likely to represent a net cost to Amex. If I were Amex, I'd be going after the husband, too. Their ideal customer from a card benefits perspective is someone who pays for lots of benefits that are never actually consumed.
#52
Join Date: Nov 2015
Location: California via OAK
Posts: 139
This.
Also, OP seems to alternate between acknowledging that Amex has no way of knowing what they're "missing out" on in terms of category spend on other cards, then going into detail on how many $ are being spend in XYZ categories at whatever points earnings rates.
As I can see it, Amex's algorithms are actually working well in this case, even looking beyond the limited detail available on just a credit report.
Look at OP and you see a high-earning, high-spending, travel-heavy individual with low risk of default, very low likelihood of incurring interest or late fees, high attraction to travel benefits, high probability/rate of utilizing benefits. Look at the husband and you see a moderate-earning, moderate-spending, moderate-travel individual with low risk of default, very low likelihood of incurring interest or late fees, decent attraction to travel benefits, and moderate probability/rate of utilizing benefits. By comparison, both individuals pose very little risk to Amex and represent very low revenue potential beyond merchant fees. However one individual is likely to cost Amex much, much more in terms of benefits, a difference potentially greater than the delta between merchant fee revenue.
In other words, taking all things into account, OP's husband is more likely to be profitable to Amex while OP herself is more likely to represent a net cost to Amex. If I were Amex, I'd be going after the husband, too. Their ideal customer from a card benefits perspective is someone who pays for lots of benefits that are never actually consumed.
Also, OP seems to alternate between acknowledging that Amex has no way of knowing what they're "missing out" on in terms of category spend on other cards, then going into detail on how many $ are being spend in XYZ categories at whatever points earnings rates.
As I can see it, Amex's algorithms are actually working well in this case, even looking beyond the limited detail available on just a credit report.
Look at OP and you see a high-earning, high-spending, travel-heavy individual with low risk of default, very low likelihood of incurring interest or late fees, high attraction to travel benefits, high probability/rate of utilizing benefits. Look at the husband and you see a moderate-earning, moderate-spending, moderate-travel individual with low risk of default, very low likelihood of incurring interest or late fees, decent attraction to travel benefits, and moderate probability/rate of utilizing benefits. By comparison, both individuals pose very little risk to Amex and represent very low revenue potential beyond merchant fees. However one individual is likely to cost Amex much, much more in terms of benefits, a difference potentially greater than the delta between merchant fee revenue.
In other words, taking all things into account, OP's husband is more likely to be profitable to Amex while OP herself is more likely to represent a net cost to Amex. If I were Amex, I'd be going after the husband, too. Their ideal customer from a card benefits perspective is someone who pays for lots of benefits that are never actually consumed.
#53
Join Date: Jan 2017
Posts: 6
Sorry, it's a bit off topic for the original thread but your having 3 Priority Pass cards piqued my interest. What do you do with them? I assume they are all in your name since you are the card holder (do they allow that??). Is there a real benefit to that? I do have Amex Platinum which gives me Priority Pass but I ignored CSR offers because it seemed silly to have two cards with overlapping benefits, like, what would I do with a second Priority Pass (presumably it has to be in my name)? So I am really curious to see what use you are getting out of your 3 priority passes :-). Maybe I am missing on something here...
#54
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In practice, the only difference between amex plat/chase car/ and Citi prestige with priority pass is how guests are charged. Using the platinum access you're charged for every guest, Prestige allows 2 guests, and CSR allows unlimited guests (subject to lounge specific rules). Also Citi and Amex allow you to use the PP digital app, while Chase doesn't. So for me my default PP card is the Citi prestige membership.
#55
Join Date: Jul 2016
Posts: 495
The same stupidty that has one chasing an additional 50K points worth $500 when one has travel spending exceeding $100,000. Kind of penny wise pound foolish.
The CSR Priority pass specifically allows unlimited card holder guests to visit the lounge at no extra charge. The Amex's Priority Pass version doesn't allow for this and therefore doesn't come anywhere close.
Sorry, it's a bit off topic for the original thread but your having 3 Priority Pass cards piqued my interest. What do you do with them? I assume they are all in your name since you are the card holder (do they allow that??). Is there a real benefit to that? I do have Amex Platinum which gives me Priority Pass but I ignored CSR offers because it seemed silly to have two cards with overlapping benefits, like, what would I do with a second Priority Pass (presumably it has to be in my name)? So I am really curious to see what use you are getting out of your 3 priority passes :-). Maybe I am missing on something here...
Last edited by mia; Jan 15, 2017 at 3:30 pm
#56
Join Date: Jul 2016
Posts: 292
Certainly seems weird for the algorithm to behave that way.
I can't really comment on the gender aspect, as I'm in a same-sex marriage. My unemployed husband seems to be eligible for the same great offers from Amex and other card issuers as I am.
Like the OP, nearly all of our accounts have been joint accounts, for the past 10 years, long before we could get legally married (which we did 3 years ago). Recently, as we started churning card last year after not applying for a new one for the 2 preceding years, it has started to diverge, as we have discovered things like the Chase 5/24 limit, Citi 8/65, etc. So, most of our new accounts are individual accounts, without authorized user cards.
I would say it's quite possible that gender is an input to the algorithm used by Amex for their offers, and if so, it's pretty silly of them.
#57
Join Date: Sep 2019
Posts: 1
2 years later - same story
My boyfriend and I both make 6 figure salaries and own a home together. We have similar credit scores (mine is higher!). I went through card match and was pre-qualified for the AmEx 100k offer. When I clicked through they said it was no longer available. I still went through with the application and was approved for the platinum card. I travel so much more than my boyfriend and hie flies on my companion pass for Southwest. A couple of weeks after they told me the 100k offer wasnt available, he received one by mail. This makes me livid, and seeing that that the Centurion lounges are mostly patronized by males hasnt impressed me either. They need to get with the times that females make more of the financial decisions than males. Seems like pretty sexist marketing to me! #callingoutamex
#58
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All card issuers have a multitude of offers outstanding at any time, and nothing about any of these offers is even slightly personal.
Last edited by mia; Sep 6, 2019 at 8:36 pm
#59
Join Date: Aug 2007
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My boyfriend and I both make 6 figure salaries and own a home together. We have similar credit scores (mine is higher!). I went through card match and was pre-qualified for the AmEx 100k offer. When I clicked through they said it was no longer available. I still went through with the application and was approved for the platinum card. I travel so much more than my boyfriend and hie flies on my companion pass for Southwest. A couple of weeks after they told me the 100k offer wasnt available, he received one by mail. This makes me livid, and seeing that that the Centurion lounges are mostly patronized by males hasnt impressed me either. They need to get with the times that females make more of the financial decisions than males. Seems like pretty sexist marketing to me! #callingoutamex
Counter DP - my wife has zero income, doesn't work. Auto-approved for a platinum card.
#60
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