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-   -   Analyst recommends AA implement soda charge (https://www.flyertalk.com/forum/american-airlines-aadvantage/1656607-analyst-recommends-aa-implement-soda-charge.html)

VegasGambler Feb 25, 2015 12:55 pm


Originally Posted by Kremmen (Post 24411435)
This is a terrible comparison for more reasons than already mentioned.

1) If the cinema charges you $10 for a movie and $5 for a drink, the drink is a massive revenue increase. For every customer they annoy, they make a killing off another. If an airline charges you $200 for a ticket and $2 for a drink, the revenue increase is tiny. For every customer they annoy ... there is almost no upside!

2) A theatre isn't a super-low-humidity environment. Who needs a drink during a 2-hr movie? I don't, but I definitely need one during a 4-hr flight. Extortion over luxuries is always more accepted than extortion over necessities.

3) The plane crew would either have to take cash or plastic, both of which have significant overheads. The overhead of accepting credit cards for $2 a time is a significant proportion of the (airline) cost of the drink, which makes the whole exercise incredibly inefficient. Bad for the airline. Bad for the consumer. Good for the credit card processing companies. Maybe that's who this guy is really working for?

Also, cinemas just break even on the price of a movie ticket. All their profits come from concessions. If they chraged reasonable prices for concessions (or made them free) the price of the movie would double. The reason that they do it this way is the standard reason for unbundling -- customers are generally illogical and only consider the price that is staring them in the face. Even if they have been to the movies every single weekend for the past 5 years and have spent $15 on snacks and drinks every time, 99% of them will still consider the price to be $10 and not $25. On the other hand if the snacks were reasonably priced (so they were spending $5 every time) and the movie ticket was $20, they will see it as a price increase, even though they are actually spending the same amount of money.

Shareholder Mar 3, 2015 7:19 pm

Just another Wall Street analyst looking for his 15-minutes of fame. Considering AA's profits are at an all-time high, and Parker was burned on this once before, there's no way AA would implement such a charge. The backlash from customers, and then from staff, would be enormous and counter productive.

AggieNzona Mar 4, 2015 7:54 am

I do seem to recall reading once that a soda cost an Airline something north of $10 to get it on an aircraft. The amount of handling required was just crazy.

DenverBrian Mar 4, 2015 11:14 am


Originally Posted by Shareholder (Post 24449925)
Just another Wall Street analyst looking for his 15-minutes of fame. Considering AA's profits are at an all-time high, and Parker was burned on this once before, there's no way AA would implement such a charge. The backlash from customers, and then from staff, would be enormous and counter productive.

Agreed. What is it with all these companies (not just airlines) ceding control of their operations to these -ish day traders?

MiamiAirport Formerly NY George Mar 4, 2015 11:19 am


Originally Posted by DenverBrian (Post 24453604)
Agreed. What is it with all these companies (not just airlines) ceding control of their operations to these -ish day traders?

I don't think Parker will do so given what happened before. However, most spineless CEOs today will kowtow to the imbeciles of Wall Street in a New York nano second. Making record profits seems to be no reason to try to improve the customer experience. It is first and foremost about cost cutting. Really sad.

FWAAA Mar 4, 2015 11:36 am


Originally Posted by AggieNzona (Post 24452278)
I do seem to recall reading once that a soda cost an Airline something north of $10 to get it on an aircraft. The amount of handling required was just crazy.

I doubt it's that expensive, but the catering companies do have to make a profit. :)

New management at AA (DrunkenParker and Co) don't believe in disclosing the catering expenses like old AA management did (the 2013 AA financials for the first three quarters were restated to remove that line item), but Richard Anderson and Co at Delta still believe in a tiny amount of transparency, and we know that DL spent $810 million on catering in 2014, labeled "Passenger Service" on DL's income statement.

That $810 million includes soda, alcohol, ice, meals, snacks, etc. - everything served to 171.35 million passengers boarded in 2014.

Cans of Coke and Pepsi products are routinely on sale for a quarter each as grocery store loss leaders, but I'd be surprised if airlines could get them onboard for less than $0.50 each.

george 3 Mar 4, 2015 11:46 am


Originally Posted by newyorkgeorge (Post 24389402)
Wall Street analysts are killing companies with their stupidity. Its all about cost cutting (and mass firings) not about product or service quality. I've meet many of them in my former job in NYC. They are idiots. Most of them have never run anything more than a lemonade stand. On my soapbox here, but our failed our government should have put Wall Street back in its place in 2009.

JetBlue had a great product until they kotowed to the Wall Street gods. Its sad.

I had a second experience with an "anal yst" (to steal JDiver's comment), where they raised a company to Buy from Hold because the company's financial guys could change their Excel model within an hour to to reflect an unnecessarily anal yst requested change to an investment scenario. It proved only that the company had a guy who could work Excel since the company's performance sagged over the next two years and had nothing to do with the financial analysis.

So this is merely more brilliance in action, or an anal yst who likes to hear his own comments/questions in the investor call-ins.

MiamiAirport Formerly NY George Mar 4, 2015 2:42 pm


Originally Posted by george 3 (Post 24453840)
I had a second experience with an "anal yst" (to steal JDiver's comment), where they raised a company to Buy from Hold because the company's financial guys could change their Excel model within an hour to to reflect an unnecessarily anal yst requested change to an investment scenario. It proved only that the company had a guy who could work Excel since the company's performance sagged over the next two years and had nothing to do with the financial analysis.

So this is merely more brilliance in action, or an anal yst who likes to hear his own comments/questions in the investor call-ins.

Most of these guys are not financial experts. Their specialty are Excel Spreadsheets.

coastalguy Mar 4, 2015 10:51 pm

Funny...

Why is it that when flying european airlines intra-euro short-haul (1-2.5 hours) in Y, I'm offered complimentary snacks ranging from a warm chocolate croissant to a ham and cheese baguette along with complimentary refreshments, with fares which cost much less than an equivalent distance domestic US ticket?

I don't understand. Is it the overhead of carrying unions, as many would have us believe? Or is it just sheer corporate greed? Whatever the reason, I think it's time consumers turn the tables.

I left Delta mostly because of how drastically they neutered their FF program. If the new AA follows suit, I will rethink my loyalty once again.

JetBlue's MINT and VX's First are both very nice products, and great alternatives for people who care less about the reach of a loyalty program and more about the benefit-to-cost ratio. I've been slowly draining my US DM account in anticipation of the post-merger overhaul I feel is just around the corner.

george 3 Mar 5, 2015 5:21 am


Originally Posted by newyorkgeorge (Post 24455019)
Most of these guys are not financial experts. Their specialty are Excel Spreadsheets.

....who think they know how to run an airline because they chart it.....

BlueDuke Mar 5, 2015 8:11 am

From Moneyball

David Justice: And how come soda is a dollar in the clubhouse? I never seen nothing like that.

Peter: Billy likes to keep the money on the field.

David Justice: Soda money? Really? Where on the field is the dollar I'm paying for soda?

txrus Mar 5, 2015 8:20 am


Originally Posted by coastalguy (Post 24457102)
Funny...

I left Delta mostly because of how drastically they neutered their FF program. If the new AA follows suit, I will rethink my loyalty once again.

I'm sure there is an analyst who can put together a spiffy spreadsheet showing how much the airline loses by having a FF program & especially from those in the upper tier(s) of the FF program.

I would not be at all surprised to see Discount Dougie euthanize AAdvantage as soon as this merger/hostile takeover is complete. He's made it very clear in the past 6 mos he has no interest in our business or our loyalty, just our money, which is not the same thing.

cmd320 Mar 5, 2015 8:29 am


Originally Posted by txrus (Post 24458818)
I'm sure there is an analyst who can put together a spiffy spreadsheet showing how much the airline loses by having a FF program & especially from those in the upper tier(s) of the FF program.

I would not be at all surprised to see Discount Dougie euthanize AAdvantage as soon as this merger/hostile takeover is complete. He's made it very clear in the past 6 mos he has no interest in our business or our loyalty, just our money, which is not the same thing.

Just wait. It may start with AAdvantage but we've already seen some rather unsavory changes to premium cabins that I envision continuing. Give it a couple years and meal windows will probably be back at the pmUS standard of 4 hours or whatever ridiculous flight length it was, Crane Lake will be poured on intercon, and international F will be a distant memory (though realistically it's basically already a J+ product).

Then if AS gets absorbed by someone and B6 goes the way of Spirit and Frontier, Doug, Dick, and SmiJ will pretty much have the ability to do whatever they want. They could collectively dump FFPs all together and feel very little push from the consumer, because after all, what is anyone going to do about it..? Delta is already heading in that direction.

MiamiAirport Formerly NY George Mar 5, 2015 10:54 am


Originally Posted by cmd320 (Post 24458871)
Just wait. It may start with AAdvantage but we've already seen some rather unsavory changes to premium cabins that I envision continuing. Give it a couple years and meal windows will probably be back at the pmUS standard of 4 hours or whatever ridiculous flight length it was, Crane Lake will be poured on intercon, and international F will be a distant memory (though realistically it's basically already a J+ product).

Then if AS gets absorbed by someone and B6 goes the way of Spirit and Frontier, Doug, Dick, and SmiJ will pretty much have the ability to do whatever they want. They could collectively dump FFPs all together and feel very little push from the consumer, because after all, what is anyone going to do about it..? Delta is already heading in that direction.

I see this as next. The Wall Street gurus complaining about all of the freebies in domestic F. Domestic F will probably be more than Spirit's Big Seat, a big seat and nothing else. Maybe complimentary beverages.

As far as the comparing to European airlines, its the "Wal Martization" of business by Wall Street. Cut cost even if it means destroying the customer experience.

VegasGambler Mar 5, 2015 1:55 pm


Originally Posted by coastalguy (Post 24457102)
Funny...

Why is it that when flying european airlines intra-euro short-haul (1-2.5 hours) in Y, I'm offered complimentary snacks ranging from a warm chocolate croissant to a ham and cheese baguette along with complimentary refreshments, with fares which cost much less than an equivalent distance domestic US ticket?

"Much less"? How much cheaper can they be? You can get short-haul flights in the US in the $40 to $70 range, including all taxes and fees. What are you paying in Europe for the equivalent of a SFO-LAX flight?


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