Speculation: Will AA livery change again? (consolidated)
Mar 28, 2013, 7:14 am
#1
Original Poster
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Speculation: Will AA livery change again? (consolidated)
American Airlines new design not a done deal post-merger, says incoming CEO
http://skift.com/2013/03/26/american...-incoming-ceo/
http://skift.com/2013/03/26/american...-incoming-ceo/
Mar 28, 2013, 7:41 am
#2
Join Date: Mar 2003
Location: NYC/PSP
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Posts: 4,106
Thank god. The tail is atrocious.
Mar 28, 2013, 7:46 am
#3
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Blah. I hope the new logo and branding are here to stay (at least)
Mar 28, 2013, 7:50 am
#4
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Mar 28, 2013, 7:53 am
#5
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Agreed. The tail design MUST go. But I am becoming okay with the logo...though I really will miss the eagle and bicolored AA.
Mar 28, 2013, 8:06 am
#6
Join Date: Mar 2005
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I'm not a big fan of the new livery, but two things stick out to me when I read this article.
First, some people at AA will not support anything suggested by AA management. I honestly think that if Horton et al had suggested free ice cream for everyone, some employees would have complained about the flavor.
Second, Dougie is still playing the AA labor vs management card.
First, some people at AA will not support anything suggested by AA management. I honestly think that if Horton et al had suggested free ice cream for everyone, some employees would have complained about the flavor.
Second, Dougie is still playing the AA labor vs management card.
Mar 28, 2013, 8:33 am
#7
Join Date: Nov 2008
Location: UK/USA
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Posts: 830
Couldn't agree more.
I think the logo is weak. Doesn't stand out.
For example, look at your phone app button on your phone. It just doesn't work.
For example, look at your phone app button on your phone. It just doesn't work.
Mar 28, 2013, 8:35 am
#8
Join Date: Jun 2005
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In the scheme of things, this is trivial. However, the fact that one thing was said pre merger and now the story has already changed is ringing alarm bells.
Wonder how happy the unions will be when all of a sudden there's a change in the promises made to them?
Wonder how happy the unions will be when all of a sudden there's a change in the promises made to them?
Mar 28, 2013, 8:38 am
#9
Join Date: Oct 2005
Location: BOS
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Yes... that was clearly AA's problem all along. They weren't spending nearly enough money churning the branding. 
Mar 28, 2013, 8:59 am
#10
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Anyone here savvy in Photoshop? I would like to see what FT'ers can come up with (using old AA and US scheme to invent something new). I'll be honest....I'm more of a zeros and ones type of guy, so I cant come up with any cool/creative.
Like most here...i hate the tail, and that's what i would love to see samples from the group. I really like the rest of the body/logo/colors.
Like most here...i hate the tail, and that's what i would love to see samples from the group. I really like the rest of the body/logo/colors.
Mar 28, 2013, 9:10 am
#11
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Mar 28, 2013, 9:12 am
#12
Join Date: Nov 2008
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Anyone here savvy in Photoshop? I would like to see what FT'ers can come up with (using old AA and US scheme to invent something new). I'll be honest....I'm more of a zeros and ones type of guy, so I cant come up with any cool/creative.
Like most here...i hate the tail, and that's what i would love to see samples from the group. I really like the rest of the body/logo/colors.
Like most here...i hate the tail, and that's what i would love to see samples from the group. I really like the rest of the body/logo/colors.
He came up with the best pre-official merger/livery announcement 'mock-ups':
Mar 28, 2013, 9:25 am
#13
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To me, the article and Parker's comments say nothing. It's nothing more than a non-answer to a group of flight attendants.
Mar 28, 2013, 9:38 am
#14
Join Date: Sep 2012
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Thanks for posting that IflyonAA - I somehow missed seeing those the first time around. I dig the eagle on the tail!
(Course I would dig just about anything on the tail more than what we have right now!)
(Course I would dig just about anything on the tail more than what we have right now!)
Mar 28, 2013, 9:40 am
#15
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Why couldn't AA adopt the new stylised eagle on their tales instead?
Short, simple, modern looking. We don't need the american flag (and an ugly one at that) to remind anyone that the plane with the words "American" is an american plane !
Look for example at "Air France". Their tail is so simple and yet so modern. Pity about the rest of it though.