Main Cabin Extra / MCE Announcement Discussion

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MODERATOR GUIDEPOST

This thread is for discussing the announcement of MCE only, and not for the discussion of the practical impacts, seating, eligibility or rollout.

For the general discussion concerning the rollout, seat eligibility and the like, see this thread: Main Cabin Extra / MCE in service; questions, eligibility (consolidated).
Links to aircraft specific discussions surrounding seating strategies can also be found at that link and questions should not be posted here.
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Old Mar 1, 12, 8:22 am
  #1  
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Main Cabin Extra / MCE Announcement Discussion

Its officially public folks so we can start talking about it! Traveling in the Main Cabin is about to get a lot better. Soon, our entire mainline fleet will offer more leg room and priority boarding.

Main Cabin Extra is our new seating product that will be installed later this year and over time updated on all existing aircraft. New 737-800 aircraft being delivered to American will come equipped with Main Cabin Extra seating beginning this fall. Anticipated future aircraft, including A321s, A319s, B777-300ERs and 787s will also offer Main Cabin Extra.

• Main Cabin Extra seats will be located in the front portion of the Main Cabin for easier boarding and deplaning.
• AAdvantage Executive Platinum, AAdvantage Platinum and customers who have purchased a full-fare economy class ticket will receive complimentary access to Main Cabin Extra.
• AAdvantage Gold members will receive complimentary access to Main Cabin Extra at time of booking through Dec. 31, 2013.
• For all other customers who wish to purchase Main Cabin Extra, prices will range between $8 and $108 per segment, depending on the length of the flight.
• Customers traveling onboard the 777-300ERs can begin purchasing Main Cabin Extra in the spring of 2012.


----------------------------------------------
MODERATOR NOTE:


November 2012 - Main Cabin Extra is now being seen on several aircraft seat maps, and can be reserved. For details on this, and questions about individual seats, see this thread:
http://www.flyertalk.com/forum/ameri...solidated.html

AA.com page explaining Main Cabin Select: http://www.aa.com/i18n/urls/mainCabinExtra.jsp
(There is a "Frequently Asked Questions" section on the page.)

More information from truthknown posted downthread:

Originally Posted by truthknown View Post
All AAdvantage Executive Platinum, all AAdvantage Platinum, and all full-fare Economy Class customers have complimentary access. As an added benefit, up to eight of their companions traveling in the same reservation will have the same complimentary access.

To celebrate the launch of Main Cabin Extra, AAdvantage Gold members and eight of their companions traveling in the same reservation will also receive complimentary access to Main Cabin Extra at time of booking for seats reserved through Dec. 31, 2013.

Customers with complimentary access to Main Cabin Extra can select a seat at the time of booking through check-in. As they do today, American will continue to reserve a portion of Main Cabin Extra seats and other desirable seats - namely, Preferred Seats - in the Main Cabin exclusively for all AAdvantage elite customers.

For customers who wish to purchase Main Cabin Extra, prices will range between $8 and $108 per segment, depending on the length of the flight. Seats are available for purchase at booking, check-in or anytime in between.

Main Cabin Extra is not an upgradeable product. Upgrades will continue to operate as normal into First/Business class from all of the Main Cabin.
Originally Posted by truthknown View Post
In most cases, we will remove one row of seats in the Main Cabin to accommodate Main Cabin Extra. We will not remove any First or Business Class seating to accommodate Main Cabin Extra.

SWUs will not be impacted by this change.
Code:
American Airlines Continues Fleet Modernization With Plans for 
   Main Cabin Extra
New Product Offers More Leg Room and Priority Boarding

FORT WORTH, Texas, March 1, 2012 /PRNewswire/ -- 

American Airlines today  announced plans to outfit its entire mainline 
fleet with Main Cabin Extra, which  will offer more leg room as well as
priority boarding. American plans to begin installations this year, 
and over time will update all of its existing aircraft. New Boeing 737-800
aircraft being delivered to American will come equipped with Main Cabin
Extra seating beginning this fall. Anticipated future aircraft, including 
Airbus A321s, and A319s, and Boeing 777-300ERs and 787s, will also 
offer Main Cabin Extra.

"Customers traveling in Main Cabin Extra seats will enjoy four to six inches
of extra leg room compared to a standard Main Cabin seat, as well as
priority boarding privileges," said Virasb Vahidi, American's Chief 
Commercial Officer. "We continue to provide our customers with choices
that enable them to customize their travel on American to be the
experience they desire and value."

Main Cabin Extra seats will be located in the front portion of the Main
Cabin, allowing easier boarding and deplaning. AAdvantage Executive 
Platinum®, and AAdvantage Platinum® members, and customers who 
purchase a full-fare economy class ticket will receive complimentary access
to Main Cabin Extra, subject to availability. Also, AAdvantage Gold® 
members will receive complimentary access to the new seating product 
through Dec. 31, 2013. American will continue to reserve a significant 
portion of Main Cabin Extra seats and other seats in the Main Cabin 
exclusively for elite customers who can select these seating options at the 
time of booking up until check-in.

For other customers who wish to purchase Main Cabin Extra, prices will 
range between $8 and $108 per segment, depending on the length of the 
flight. Main Cabin Extra will be available for purchase beginning in spring 
2012 for travel onboard the 777-300ERs. Customers will be able to reserve 
these seats on AA.com, at self-service check-in machines, through American 
Airlines reservations, and through travel agencies using American's direct 
connect. Seats will be available for purchase from time of booking up until 
check-in. American intends to complete installation of Main Cabin Extra on 
the vast majority of its fleet within 18 months.

In addition to American's Main Cabin Extra seating, the airline's existing 
Preferred Seats product will continue to offer other desirable Main Cabin 
seats on a complimentary basis for all of American's AAdvantage elite 
customers. Preferred Seats will also remain available for purchase by all 
other customers, and are complimentary for active U.S. military and their 
family members traveling on the same reservation. For more information 
on Preferred Seats, visit: www.AA.com/seats.

For more information on American's fleet renewal program and 
Main Cabin Extra, visit www.AA.com/MainCabinExtra.

SOURCE American Airlines media relations

AA Forum Co-Moderators

Last edited by Microwave; Nov 26, 12 at 9:57 am Reason: Updated with link to seating thread
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Old Mar 1, 12, 8:25 am
  #2  
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Main Cabin Extra

Looks like AA will be going into the Premium Economy. For elites (Platinum and Executive Platinum) it looks like it will be complimentary. For Golds there will be an initial complimentary selection. Not sure how it will work after that. The good news is that an upgrade (SWU) from Y anywhere in the cabin will go to J, not the Main Cabin Extra. My fist pass look is quite positive. This will be on the 777-ERs later this year.
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Old Mar 1, 12, 8:27 am
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• AAdvantage Executive Platinum, AAdvantage Platinum and customers who have purchased a full-fare economy class ticket will receive complimentary access to Main Cabin Extra.

So how will this play into comp upgrades to first/business for EXP? Stickers for PLAT?
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Old Mar 1, 12, 8:28 am
  #4  
brp
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Edit: Really need to read more clearly (and have more coffee) before posting sometimes


Thanks, as always, for the info.

Cheers.
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Old Mar 1, 12, 8:29 am
  #5  
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Good to hear. Any specifications on how it will look?
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Old Mar 1, 12, 8:29 am
  #6  
 
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On AA.com now:

http://www.aa.com/i18n/urls/mainCabi...ryId=undefined
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Old Mar 1, 12, 8:29 am
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Originally Posted by ORD-TGU View Post
• AAdvantage Executive Platinum, AAdvantage Platinum and customers who have purchased a full-fare economy class ticket will receive complimentary access to Main Cabin Extra.

So how will this play into comp upgrades to first/business for EXP? Stickers for PLAT?
+1 -- this is what a lot of us are going to want to know I am sure!
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Old Mar 1, 12, 8:30 am
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Originally Posted by brp View Post
Just to be clear (although it does seem clear already).

EXP/PLT on discount economy will still pay for these.
GLD or below customers on full fare economy will still pay for these.

Not sure I agree with these two aspects, but I like the program. A match to UA's E+, although I know nothing of their pricing.

Thanks, as always, for the info.

Cheers.
How do you read that EXP and PLT will pay to sit in this area? I read it as the following people get it free: EXP, PLT and Y fares. It doesnt make any sense that you'd need to be EXP/PLT AND pay a Y...
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Old Mar 1, 12, 8:32 am
  #9  
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Originally Posted by mizzou miles View Post
How do you read that EXP and PLT will pay to sit in this area? I read it as the following people get it free: EXP, PLT and Y fares. It doesnt make any sense that you'd need to be EXP/PLT AND pay a Y...
See my post update

Seems I miss an "and" (along with a few other words) in there.
Cheers.
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Old Mar 1, 12, 8:33 am
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From the FAQ:

Q: How will this program impact my upgrades from Main Cabin to Business Class cabins?

A: We will retain our current Main Cabin to Business Class upgrade policies. Main Cabin Extra will be considered part of the Main Cabin, not a separate cabin.


Take a deep breath and relax, everyone, the world is not ending.
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Old Mar 1, 12, 8:35 am
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Originally Posted by coremill View Post
Take a deep breath and relax, everyone, the world is not ending.
You can't prove that!! j/k
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Old Mar 1, 12, 8:35 am
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It's like MRTC but with Throughout being replaced by At The Front Of.
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Old Mar 1, 12, 8:36 am
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Originally Posted by JTK View Post
Looks like AA will be going into the Premium Economy. For elites (Platinum and Executive Platinum) it looks like it will be complimentary. For Golds there will be an initial complimentary selection. Not sure how it will work after that. The good news is that an upgrade (SWU) from Y anywhere in the cabin will go to J, not the Main Cabin Extra. My fist pass look is quite positive. This will be on the 777-ERs later this year.
It was mentioned that Premium Economy will be complimentary for EXP/PLAT on full fare, so how will it work for other fares? Will this be a musical chairs of buying in coach, waiting for a bump to premium economy, then to domestic first?
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Old Mar 1, 12, 8:36 am
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Originally Posted by aSWUplz View Post
It's like MRTC but with Throughout being replaced by At The Front Of.
It's more like Economy Plus on AA, which is terrific news.
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Old Mar 1, 12, 8:39 am
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Originally Posted by brp View Post
See my post update

Seems I miss an "and" (along with a few other words) in there.
Cheers.
Funny, I read the OP the same as BRP. At first I thought it said EXP's on full Y fare got it free but all Gold Elites got it free for a limited period of time. I missed the "and" also!
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