When did AS start Mileage Plan?
Oct 9, 2002, 5:47 pm
#1
Original Member, Moderator: Hotel Deals and MilesBuzz
Original Poster
Join Date: May 1998
Location: Washington, DC
Posts: 14,260
When did AS start Mileage Plan?
I am just curious....anyone remember?
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Addicted to airline miles? Check out: Mileage Workshop --- "You can't be a real country unless you have a beer and an airline. It helps if you have some kind of a football team, or some nuclear weapons, but at the very least you need a beer." - Frank Zappa (1940-93)
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Addicted to airline miles? Check out: Mileage Workshop --- "You can't be a real country unless you have a beer and an airline. It helps if you have some kind of a football team, or some nuclear weapons, but at the very least you need a beer." - Frank Zappa (1940-93)
Oct 9, 2002, 6:19 pm
#2
FlyerTalk Evangelist
Join Date: Jul 1999
Location: Over the Bay Bridge, CA
Programs: Jumbo mas
Posts: 38,754
It was the Gold Coast Travel program, which may have had a slightly different name, established in the early 80s (not sure exactly the year). Gold ingots were some of the awards, unfortunately, I didn't quite qualify for the first ingot when the program changed. I have been a member since 1986. I'm sure some of our other FTers can give you more details.
Oct 10, 2002, 3:36 pm
#3
FlyerTalk Evangelist
Join Date: Apr 2001
Location: East Ester, Alaska
Programs: Alaska Million Miler, United Million Miler, Wyndham Rewards Diamond, Choice Hotels Diamond
Posts: 12,149
Alaska was giving out those ingots in June of 1979. I know cuz I got one on a SFO-SEA flight aboard one of AS's brand new 727-290s.
As for the Mileage plan, I don't know when it started, but according to my card, I've been a member since June of '84.
[This message has been edited by Seat 2A (edited 10-10-2002).]
As for the Mileage plan, I don't know when it started, but according to my card, I've been a member since June of '84.
[This message has been edited by Seat 2A (edited 10-10-2002).]
Oct 10, 2002, 5:38 pm
#4
Join Date: Dec 2001
Posts: 1,617
Mileage Plan started in June of 1983 under the name "Gold Coast Travel Plan". Perhaps we might see some sort of Mileage Plan 20th anniversary promotion next June.
Jeffrey Pinneo, now CEO and President of Horizon, was supposely "responsible for the original implementation" of the Gold Coast Travel Plan.
http://www.alaskasworld.com/Newsroom...131_091446.asp
The first frequent flyer program was American's AAdvantage program launched in May of 1981. United responded by announcing Mileage Plus a few days later.
Jeffrey Pinneo, now CEO and President of Horizon, was supposely "responsible for the original implementation" of the Gold Coast Travel Plan.
http://www.alaskasworld.com/Newsroom...131_091446.asp
The first frequent flyer program was American's AAdvantage program launched in May of 1981. United responded by announcing Mileage Plus a few days later.
Oct 14, 2002, 5:33 pm
#5
Join Date: Oct 2000
Location: Sacramento, CA, USA
Programs: Hilton Gold, Marriott Gold, Alaska MVP Gold, National Executive
Posts: 233
I have a friend who worked there when the whole operation was about 4 people.
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