AS Basically Abandoned Passengers in MSN (Madison WI) on 8/5/2023
#1
Original Poster
Join Date: Sep 2004
Location: Seattle
Posts: 259
AS Basically Abandoned Passengers in MSN (Madison WI) on 8/5/2023
(If you are thinking to yourself, I didn't know AS flew to Madison, WI, yeah, they don't.)
AS367 from MKE to SEA made an emergency landing at MSN last night, due to a potential fire in a wheel well. They landed safely, and that's good. But after an hour or so on the tarmac, the passengers were told to somehow get themselves and their luggage (which was unloaded) back to MKE airport, get a hotel, and they'd be able to get a separate flight to MKE (AS9340) later today.
The only problem with this is that at 11pm at night, there's basically no way to get to MKE (an hour plus away by car): there's no transit, the rental car agencies were closed, and Madison isn't massively full of cab drivers to begin with, much less ones willing to go 2 hours out of their way in the middle of the night. Some people had family/friends who drove in from MKE to Madison to pick them up and drive them back. No idea what everyone else (including the pilots and flight attendants, who were similarly stranded) did. Once in MKE, there were were no hotels available. So, unless you happened to know someone you can stay with, you spent the night in the airport and are now waiting for the gate staff to arrive so you can check your luggage in. (AS flies MKE-SEA round trip once a day, so there's only part time gate staff.)
Again, glad the plane landed safely, and my family member on the flight thinks the crew did the best they could, given they were also basically abandoned by AS. (Among the alternatives AS didn't pursue, btw, were putting passengers on flights today from MSN to SEA on Delta, which has a route via MSP that's fairly to direct.) But to tell a whole planeful of people (including a lot of families with kids) to get to another city on transportation that didn't exist, spend the night in hotel rooms that didn't exist and then give them a $12 "breakfast" voucher, is really something.
I'm mostly sharing this story here because I think it's appalling and want to make sure AS doesn't sweep it under the rug. But also, AS is currently promising $400 in future credit to passengers, which seems insultingly low. My family member would like to write a blistering letter refusing the compensation but isn't sure who to send it to. Thoughts?
AS367 from MKE to SEA made an emergency landing at MSN last night, due to a potential fire in a wheel well. They landed safely, and that's good. But after an hour or so on the tarmac, the passengers were told to somehow get themselves and their luggage (which was unloaded) back to MKE airport, get a hotel, and they'd be able to get a separate flight to MKE (AS9340) later today.
The only problem with this is that at 11pm at night, there's basically no way to get to MKE (an hour plus away by car): there's no transit, the rental car agencies were closed, and Madison isn't massively full of cab drivers to begin with, much less ones willing to go 2 hours out of their way in the middle of the night. Some people had family/friends who drove in from MKE to Madison to pick them up and drive them back. No idea what everyone else (including the pilots and flight attendants, who were similarly stranded) did. Once in MKE, there were were no hotels available. So, unless you happened to know someone you can stay with, you spent the night in the airport and are now waiting for the gate staff to arrive so you can check your luggage in. (AS flies MKE-SEA round trip once a day, so there's only part time gate staff.)
Again, glad the plane landed safely, and my family member on the flight thinks the crew did the best they could, given they were also basically abandoned by AS. (Among the alternatives AS didn't pursue, btw, were putting passengers on flights today from MSN to SEA on Delta, which has a route via MSP that's fairly to direct.) But to tell a whole planeful of people (including a lot of families with kids) to get to another city on transportation that didn't exist, spend the night in hotel rooms that didn't exist and then give them a $12 "breakfast" voucher, is really something.
I'm mostly sharing this story here because I think it's appalling and want to make sure AS doesn't sweep it under the rug. But also, AS is currently promising $400 in future credit to passengers, which seems insultingly low. My family member would like to write a blistering letter refusing the compensation but isn't sure who to send it to. Thoughts?

#2
FlyerTalk Evangelist
Join Date: Dec 2006
Location: Pacific Northwest
Programs: UA 1MM, AS MVPG, Bonvoyed Gold, Honors Dia, Hyatt Explorer, IHG Plat, ...
Posts: 14,918
My usual response is that Elliott.org has customer service and executive contacts. For Alaska
https://www.elliott.org/company-cont...aska-airlines/
But note that the information is a bit out of date - Brad Tilden is no longer CEO and was replaced by Ben Minicucci (still listed as COO and President).
If you want the story to get some attention to encourage better decisions in the future, perhaps a SEA-based reporter like Dominic Gates would run with this story? And likely some miles and points and credit card blogger will pick up this story based on this thread.
If AS sent a rescue plane to MKE, why didn’t they sent it to Madison? Did they think there weren’t going to be enough hotel rooms, and that it would be easier for people to self-transport back to MKE and find a hotel there? Or is the lack of ground staff the reason? I assume even at MKE they just use an outsourced contractor, so is it not standard practice in emergencies to use a contractor for one-time services? And what happened to the checked bags and freight?
Perhaps they did consider it and found that the Delta flights, operated by a single 717 and a bunch of CR9s, didn’t have enough capacity for the 739 load of AS passengers?
https://www.elliott.org/company-cont...aska-airlines/
But note that the information is a bit out of date - Brad Tilden is no longer CEO and was replaced by Ben Minicucci (still listed as COO and President).
If you want the story to get some attention to encourage better decisions in the future, perhaps a SEA-based reporter like Dominic Gates would run with this story? And likely some miles and points and credit card blogger will pick up this story based on this thread.
If AS sent a rescue plane to MKE, why didn’t they sent it to Madison? Did they think there weren’t going to be enough hotel rooms, and that it would be easier for people to self-transport back to MKE and find a hotel there? Or is the lack of ground staff the reason? I assume even at MKE they just use an outsourced contractor, so is it not standard practice in emergencies to use a contractor for one-time services? And what happened to the checked bags and freight?
Perhaps they did consider it and found that the Delta flights, operated by a single 717 and a bunch of CR9s, didn’t have enough capacity for the 739 load of AS passengers?
Last edited by notquiteaff; Aug 6, 23 at 10:56 am

#3
Join Date: Mar 2007
Posts: 4,690
Get it picked up by the bloggers like lucky over at onemileatatime or the points guy and usually airlines will make it right much faster than waiting for their internal customer service.
Or write a physical letter (https://www.alaskaair.com/content/about-us/help-contact) which always gets a more robust response.
Or write a physical letter (https://www.alaskaair.com/content/about-us/help-contact) which always gets a more robust response.

#4
Join Date: Dec 2018
Location: Seattle
Programs: Alaska airlines 100k
Posts: 870
Coach USA has multiple daily buses from Madison to MKE airport for future reference. Not that late but in morning and the Sunday MKE flights to SEA leave in afternoon and another in the evening.

#5
Join Date: May 2003
Location: SFO, mostly
Posts: 2,156
If AS sent a rescue plane to MKE, why didnt they sent it to Madison? Did they think there werent going to be enough hotel rooms, and that it would be easier for people to self-transport back to MKE and find a hotel there? Or is the lack of ground staff the reason? I assume even at MKE they just use an outsourced contractor, so is it not standard practice in emergencies to use a contractor for one-time services? And what happened to the checked bags and freight?
Perhaps they did consider it and found that the Delta flights, operated by a single 717 and a bunch of CR9s, didnt have enough capacity for the 739 load of AS passengers?
https://flightaware.com/live/flight/N268AK
Last edited by sltlyamusd; Aug 6, 23 at 12:27 pm

#6
Join Date: Jan 2012
Location: ANC
Programs: AS MVP, Club 49, Global Entry, National Emerald Club, Hilton Silver
Posts: 1,319
This is a tough one. I am not sure what else AS could have done. Could they have organized a group of busses that late at night? The fact there were no hotels available in Milwaukee is also not ideal, but what can AS do about that?
Presumably, they landed at the nearest airport they could with safety in mind. Id be a little worried that public backlash, or shaming would perhaps influence corporate decisions in the future whereby pilots may not make the safest decision (landing at MSN) but instead push on for fear of similar backlash.
Presumably, they landed at the nearest airport they could with safety in mind. Id be a little worried that public backlash, or shaming would perhaps influence corporate decisions in the future whereby pilots may not make the safest decision (landing at MSN) but instead push on for fear of similar backlash.

#7
Join Date: May 2003
Location: SFO, mostly
Posts: 2,156
This is a tough one. I am not sure what else AS could have done. Could they have organized a group of busses that late at night? The fact there were no hotels available in Milwaukee is also not ideal, but what can AS do about that?
Presumably, they landed at the nearest airport they could with safety in mind. Id be a little worried that public backlash, or shaming would perhaps influence corporate decisions in the future whereby pilots may not make the safest decision (landing at MSN) but instead push on for fear of similar backlash.
Presumably, they landed at the nearest airport they could with safety in mind. Id be a little worried that public backlash, or shaming would perhaps influence corporate decisions in the future whereby pilots may not make the safest decision (landing at MSN) but instead push on for fear of similar backlash.

#8
FlyerTalk Evangelist
Join Date: Dec 2006
Location: Pacific Northwest
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Posts: 14,918
This is a tough one. I am not sure what else AS could have done. Could they have organized a group of busses that late at night? The fact there were no hotels available in Milwaukee is also not ideal, but what can AS do about that?
Presumably, they landed at the nearest airport they could with safety in mind. Id be a little worried that public backlash, or shaming would perhaps influence corporate decisions in the future whereby pilots may not make the safest decision (landing at MSN) but instead push on for fear of similar backlash.
Presumably, they landed at the nearest airport they could with safety in mind. Id be a little worried that public backlash, or shaming would perhaps influence corporate decisions in the future whereby pilots may not make the safest decision (landing at MSN) but instead push on for fear of similar backlash.
I dont think anyone is questioning the decision to land at MSN.
The OP is questioning the recovery plan.

#9
Join Date: Apr 2007
Location: The Far, Far North
Programs: Alaskans fly everywhere on any aircraft going there!
Posts: 1,233
I take it this was Saturday night? That complicates an already serious challenge for trying to find a hotel or get a bus company on the phone for transportation. No airline can have emergency arrangements at every airport where they might have to land but being a Saturday night makes it even worse to arrange anything. The idea that AS didn't get the back up flight into MSN is frustrating.....thinking that was mostly due to costs to set it up over MKE where they have privileges. Cost should have been a secondary consideration. It would be nice to know what AS did and when they did it.....maybe a complaint to a federal agency???

#10
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Location: Over the Bay Bridge, CA
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Posts: 37,764
I take it this was Saturday night? That complicates an already serious challenge for trying to find a hotel or get a bus company on the phone for transportation. No airline can have emergency arrangements at every airport where they might have to land but being a Saturday night makes it even worse to arrange anything. The idea that AS didn't get the back up flight into MSN is frustrating.....thinking that was mostly due to costs to set it up over MKE where they have privileges. Cost should have been a secondary consideration. It would be nice to know what AS did and when they did it.....maybe a complaint to a federal agency???

#11
Join Date: Mar 2007
Posts: 4,690
I would expect that the airlines should have an emergency on call triage unit for these circumstances, where a handful of employees are available (remotely) to make arrangements and can communicate with the distressed travelers. It isn't like the plane diverted to Tehran, or some remote Arctic airstrip.

#14
FlyerTalk Evangelist
Join Date: Jul 1999
Location: Over the Bay Bridge, CA
Programs: Jumbo mas
Posts: 37,764
Ideally but Alaska basically is still run like a small regional airline. If anything goes wrong outside of SEA (and maybe a few other big hubs) you might be surprised at how badly they bungle things. Its all individual person dependent (eg if the person who they are supposed to call isnt there or on vacation) there can be no backup plan.

#15
Join Date: Dec 2005
Location: SEA
Posts: 238
I like the idea of AS service to all these places towards the East, but one hiccup and the house of cards comes down. After they hosed our Christmas plans back east a couple years ago, I go with Delta heading east. Sadly the kids' holiday time with grandparents can never get a do over (obviously that's not all on Alaska, but I trusted them too much.)
