New Pricing and Tiers Announced for Alaska Lounge Memberships
#107
Join Date: Sep 2019
Location: SAN
Programs: AS Mileage Plan 100k, Bonvoy Titanium
Posts: 991
Exactly. BofA is going to do what brings in more credit customers they can charge interest on, and if Alaska is willing to create a shiny card for a premium fee, BofA will gladly reciprocate.
#108
Join Date: May 2012
Location: HNL
Programs: AS MVPG, HA Plat
Posts: 1,268
I'm another who'd love to see a premium AS card, eg AL membership and an F-eligible companion pass for somewhere in the $5-600 range. EQM bonuses would be nice, but might be combined with the inevitable bump in MVP and MVPG qualification to 25K and 50K.
#109
Join Date: Nov 2014
Location: SoCal,
Programs: BAEC Gold, AA PPro
Posts: 771
Last Thursday, Apr 1 (not April fools joke) , I waited 40 minutes with a crappy waitlist system to enter SEA D lounge. How about they open C16 lounge?
yesterday, I flew JFK-SEA and wished the lounge was open. The only food choice was Dunkin’ Donuts. Why did they ever build that lounge?
how about lounges with heavy AS presence- like GEG, PSC, BOI, even SLC?
yesterday, I flew JFK-SEA and wished the lounge was open. The only food choice was Dunkin’ Donuts. Why did they ever build that lounge?
how about lounges with heavy AS presence- like GEG, PSC, BOI, even SLC?
#110
Join Date: Nov 2014
Location: SoCal,
Programs: BAEC Gold, AA PPro
Posts: 771
Retired AS here who still has access to the employee/retiree portal. They are exploring just what you said in your post. Believe me it is not lost on them that a premium CC more than covers their per visit fees billed from AA to cover AL member visits to the AC. Now....how soon AS brings that card to market? They won’t say. The last thing they want is a guy like me sharing internal info. But, you and others like you have at least bent their ear on what you’d like, and AS is in love with the revenue from spend and the loyalty those affinity cards generate. If I was in Vegas? I’d bet you’ll get your wish.
#111
Join Date: Sep 2017
Location: SFO/LAX/SAN/LAS/DFW/JFK/LGA/EWR/MIA
Posts: 1,073
Well shoot. I bought a Lifetime TWA lounge membership in the 80's ($750 I think) and used it often at LAX T3 when Alaska started flying into what was TWA's terminal. When AA bought TWA, they did not honor the lifetime membership (not unexpected) but gave me a discounted AC membership every year. Well, when I started flying Alaska more, and had a AS Lounge membership, I dropped the AC membership as I just did not use it enough and the AS Lounge was not yet part of their network. Anyway, I have read through all of these e-mails and have no idea what the best strategy is. I do have access to PP but have been unwilling to give up me AS Lounge membership because of the PP access changes. Maybe someone could come up with a concise Wiki on the best strategy? Thanks!!
ever since AS joined OW, ive wanted to learn more about the reciprocal access privileges to integrate various CC strategies (eg citi AA exec, UA club, amex plat, bofa AS etc) because there are different restrictions and key considerations at play. having just one type of membership may not be enough coverage. i dont think AL has the exact same privileges as AC membership but im trying to determine the gap.
so depending on your situation, the AL Plus w/ CCs may offer the widest flexibility. and im not even considering priority pass as a viable access type. its saturated trash.
here are other things to consider:
- ticketing restrictions - i believe w/ the AL membership, you can fly any carrier, but with AC you must be on AS/AA operated? vs marketed? im not super clear on the requirements
- conference rooms - i think you can reserve conference rooms at a cheaper rate w/ AL vs AC but i forgot
- guesting privileges - i believe it used to be the same for both. immediate family or 2 guests. but maybe this will change? also, i believe its $25 for paid guests only if you have AL or the BofA AS. do you have to pay using the BofA AS CC or could I use a different CC?
- airport specific restrictions - i think this is the most complicated one since participating lounges are not always available
btw can we pay the AS membership using multiple CC onsite? i assume its possible.
Last edited by GundamWing01; Apr 10, 2021 at 5:45 am
#112
Join Date: Dec 2018
Location: Seattle
Programs: Alaska airlines 100k
Posts: 923
SEA is my home base and very efficient with airports. Rarely spend more than 10-15 minutes in gate area before start of boarding . On return flights at ORD again typically pretty efficient with timing as security access is efficient. In MKE no lounge and airport is very reliable for timing from lodging, transport to airport and through security then directly onto plane. At SNA I actually like to eat at the Carl’s Jr. (childhood memories, now only if they had an In N Out inside. Really only use passes at LAX and thus able to drag out periods in between prior membership expirations before signing up again.
#113
FlyerTalk Evangelist
Join Date: Aug 2007
Location: SEA, but up and down the coast a lot
Programs: Oceanic Airlines Gold Elite
Posts: 20,394
(It's also the contract lounge for any airline leaving out of S that doesn't have a DL partnership, save for BR- even JL and CX use it. Side note: you'd hope that the BA Terraces Lounge gets refurbished so it might be a OW lounge someday...)
Yeah, this is my use case. With CLEAR/TSA Pre√ I zoom through (true for a lot of my frequent airports). The lounge has to be super nice for me just to not prefer being elsewhere. Very few USA lounges meet that bar.
#114
Join Date: Sep 2011
Location: SFO
Programs: AS, UA, WN, IHG Diamond Elite, Hyatt Globalist, Hilton Gold, CET 7*
Posts: 3,300
im not sure if its that simple.
ever since AS joined OW, ive wanted to learn more about the reciprocal access privileges to integrate various CC strategies (eg citi AA exec, UA club, amex plat, bofa AS etc) because there are different restrictions and key considerations at play. having just one type of membership may not be enough coverage. i dont think AL has the exact same privileges as AC membership but im trying to determine the gap.
so depending on your situation, the AL Plus w/ CCs may offer the widest flexibility. and im not even considering priority pass as a viable access type. its saturated trash.
here are other things to consider:
1.- ticketing restrictions - i believe w/ the AL membership, you can fly any carrier, but with AC you must be on AS/AA operated? vs marketed? im not super clear on the requirements
2.- conference rooms - i think you can reserve conference rooms at a cheaper rate w/ AL vs AC but I forgot
3.- guesting privileges - i believe it used to be the same for both. immediate family or 2 guests. but maybe this will change? also, i believe its $25 for paid guests only if you have AL or the BofA AS. do you have to pay using the BofA AS CC or could I use a different CC?
4.- airport specific restrictions - i think this is the most complicated one since participating lounges are not always available
5. btw can we pay the AS membership using multiple CC onsite? i assume its possible.
ever since AS joined OW, ive wanted to learn more about the reciprocal access privileges to integrate various CC strategies (eg citi AA exec, UA club, amex plat, bofa AS etc) because there are different restrictions and key considerations at play. having just one type of membership may not be enough coverage. i dont think AL has the exact same privileges as AC membership but im trying to determine the gap.
so depending on your situation, the AL Plus w/ CCs may offer the widest flexibility. and im not even considering priority pass as a viable access type. its saturated trash.
here are other things to consider:
1.- ticketing restrictions - i believe w/ the AL membership, you can fly any carrier, but with AC you must be on AS/AA operated? vs marketed? im not super clear on the requirements
2.- conference rooms - i think you can reserve conference rooms at a cheaper rate w/ AL vs AC but I forgot
3.- guesting privileges - i believe it used to be the same for both. immediate family or 2 guests. but maybe this will change? also, i believe its $25 for paid guests only if you have AL or the BofA AS. do you have to pay using the BofA AS CC or could I use a different CC?
4.- airport specific restrictions - i think this is the most complicated one since participating lounges are not always available
5. btw can we pay the AS membership using multiple CC onsite? i assume its possible.
1. That is true, but will likely change in the coming months as OW alignment/harmonization in a number of policies take effect.
2. Opposite, it's cheaper as an AC member. ALs no longer have conference rooms or phone rooms.
3. Same, and yes you do.
4. Definitely a wild card and will remain so for quite awhile.
5. Yes, and only onsite.
#115
Join Date: Dec 2004
Location: BLI
Programs: Alaska Million Mile Flyer, Marriott Lifetime Titanium Elite
Posts: 3,195
Really on the fence before about renewing my Alaska Lounge membership before the price increase was announced, and now after the announcement I am thinking of sticking to day passes with my BoA Alaska VISA.
AS hasn't done much for those of us who renewed Alaska Lounge memberships at the end of February 2020 (immediately before the lockdowns began) and have been completely unable to use them due to travel restrictions and/or closed Lounges. The initial six-month extension through August 2021 was a nice gesture, but it doesn't help if it couldn't be used. Yes, I could have gotten on a plane as restrictions started to lift, but there was no business reason to do so—no company travel, no conferences being held—and there were continuing COVID-19 reasons to avoid unnecessary travel and a continuing CDC advisory. So my renewal Lounge membership remains pristine in its unused condition.
I would hope AS would consider some kind of gesture for those who have completely unused Alaska Lounge memberships since purchase/renewal. A few day passes? A discount on renewal? A special extension with renewal (as has been offered to some who have earlier renewal months)? Any kind of a bone would be nice. Especially since on top of an unused annual $350 Alaska Lounge membership, getting the same level of access is going up to $500 in future years (if I don't renew in the grandfathered-in window).
Yup, much of this is out of everyone's control. But I'm probably not the only one who has been a loyal Alaska Lounge member for years and reflexively renews it annually out of their own pocket and found themselves unable to use the renewal at all. I'll just wait and see as expiration approaches.
(Side note: AS has done Mileage Plan member surveys about credit card benefits they'd like to see, especially for a premium card. As I recall, unlimited Alaska Lounge access has come up on those as well.)
AS hasn't done much for those of us who renewed Alaska Lounge memberships at the end of February 2020 (immediately before the lockdowns began) and have been completely unable to use them due to travel restrictions and/or closed Lounges. The initial six-month extension through August 2021 was a nice gesture, but it doesn't help if it couldn't be used. Yes, I could have gotten on a plane as restrictions started to lift, but there was no business reason to do so—no company travel, no conferences being held—and there were continuing COVID-19 reasons to avoid unnecessary travel and a continuing CDC advisory. So my renewal Lounge membership remains pristine in its unused condition.
I would hope AS would consider some kind of gesture for those who have completely unused Alaska Lounge memberships since purchase/renewal. A few day passes? A discount on renewal? A special extension with renewal (as has been offered to some who have earlier renewal months)? Any kind of a bone would be nice. Especially since on top of an unused annual $350 Alaska Lounge membership, getting the same level of access is going up to $500 in future years (if I don't renew in the grandfathered-in window).
Yup, much of this is out of everyone's control. But I'm probably not the only one who has been a loyal Alaska Lounge member for years and reflexively renews it annually out of their own pocket and found themselves unable to use the renewal at all. I'll just wait and see as expiration approaches.
(Side note: AS has done Mileage Plan member surveys about credit card benefits they'd like to see, especially for a premium card. As I recall, unlimited Alaska Lounge access has come up on those as well.)
#116
Join Date: Oct 2004
Location: PDX
Programs: AS MVPG 75K, IHG Spire Elite, Marriott Bonvoy Gold Elite, Hertz President's Circle, HH Silver
Posts: 806
And their cards are just falling short compared to others. I wonder if Alaska will break with BoA, and join other banks though. A premium card should be the way going forward with lounge access and priority stuff etc. But I guess the customer base is still way smaller compared to US3, maybe that's the reason they don't see a value to differentiate card tiers.
#117
FlyerTalk Evangelist
Join Date: Aug 2007
Location: SEA, but up and down the coast a lot
Programs: Oceanic Airlines Gold Elite
Posts: 20,394
I think that the more interesting question, and perhaps possibly a different thread, is what a Premium Alaska card would look like. IMHO the reason why Alaska does not offer a premium card is that BofA partners largely with discounters (Spirit, Allegiant, some cruise lines) that don't offer a premium product like AS...and they offer one credit card per travel partner..
I'm not sure, I would guess Chase isn't keen on hacking off UA or WN by taking a major competitor (AS) though. Plus AS is probably NEVER going to want to put the keys and deed to MP into Chase's hands by letting UR be a transfer partner. UA already regrets this.
That being said, Citi's footprint in WA State is rather pathetic. Like "zero local branches, some ATMs" pathetic. I don't think that makes them a good match, since BofA DOES have an extensive local footprint in the Pacific NW. Again, AS just likes some synergy with "local" branding.
I suppose they could go with Barclays or (ha!) Synchrony if they really wanted to. I suspect not unless someone is going to back up a truck full of Benjamins for the AS portfolio though. AS tends to like synergy and neither of those brands are anything other than credit card issuers + virtual banks (no real physical presence in AS's communities they serve).
The ones that are probably big enough nationally (in terms of presence in PNW + overall nationwide + ability to write a check to AS) are Wells Fargo (yikes! on the customer service front, though they have some good credit card products, as long as they aren't issuing them in a scam ) or Key Bank (which used to do Continental cards, so I guess), or US Bank (IDK, maybe?).
Last edited by eponymous_coward; Apr 10, 2021 at 2:32 pm
#118
Join Date: Sep 2017
Location: SFO/LAX/SAN/LAS/DFW/JFK/LGA/EWR/MIA
Posts: 1,073
It really is.
1. That is true, but will likely change in the coming months as OW alignment/harmonization in a number of policies take effect.
2. Opposite, it's cheaper as an AC member. ALs no longer have conference rooms or phone rooms.
3. Same, and yes you do.
4. Definitely a wild card and will remain so for quite awhile.
5. Yes, and only onsite.
1. That is true, but will likely change in the coming months as OW alignment/harmonization in a number of policies take effect.
2. Opposite, it's cheaper as an AC member. ALs no longer have conference rooms or phone rooms.
3. Same, and yes you do.
4. Definitely a wild card and will remain so for quite awhile.
5. Yes, and only onsite.
#119
Join Date: Sep 2017
Location: SFO/LAX/SAN/LAS/DFW/JFK/LGA/EWR/MIA
Posts: 1,073
And their cards are just falling short compared to others. I wonder if Alaska will break with BoA, and join other banks though. A premium card should be the way going forward with lounge access and priority stuff etc. But I guess the customer base is still way smaller compared to US3, maybe that's the reason they don't see a value to differentiate card tiers.
I'm not sure, I would guess Chase isn't keen on hacking off UA or WN by taking a major competitor (AS) though. Plus AS is probably NEVER going to want to put the keys and deed to MP into Chase's hands by letting UR be a transfer partner. UA already regrets this.
I suppose they could go with Barclays or (ha!) Synchrony if they really wanted to. I suspect not unless someone is going to back up a truck full of Benjamins for the AS portfolio though.
I suppose they could go with Barclays or (ha!) Synchrony if they really wanted to. I suspect not unless someone is going to back up a truck full of Benjamins for the AS portfolio though.
#120
Join Date: May 2013
Posts: 3,361
The ones that are probably big enough nationally (in terms of presence in PNW + overall nationwide + ability to write a check to AS) are Wells Fargo (yikes! on the customer service front, though they have some good credit card products, as long as they aren't issuing them in a scam ) or Key Bank (which used to do Continental cards, so I guess), or US Bank (IDK, maybe?).