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Old Jan 26, 2016, 12:40 pm
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Last edit by: IceTrojan
New livery is painted on N563AS, a 737-800.

First commercial flight scheduled for Thursday, 1/28 SEA-ANC as AS95.

Image of rebranded collateral:
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2016 brand refresh: new logo and livery

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Old Jan 26, 2016, 8:45 am
  #151  
 
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I like it. Looks fresh and has a Northwest feel. Now how about those carpeted bulkheads?
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Old Jan 26, 2016, 8:51 am
  #152  
 
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Originally Posted by OverThereTooMuch
I saw updated credit cards with the new branding. Wonder if BoA will send those out proactively, or just wait until their next security breach (which is currently overdue).
They don't wait for those anymore. BoA sends my wife new cards every few months even when nothing on them has changed.
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Old Jan 26, 2016, 10:27 am
  #153  
 
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No sign of new livery for Q400, E75, CR7?
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Old Jan 26, 2016, 10:40 am
  #154  
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Originally Posted by ucdtim17
No sign of new livery for Q400, E75, CR7?
FAQs say all aircraft will get the new livery, but I haven't seen any mockups yet. It'll be interesting how they treat the engine nacelle flourishs on the Q400.
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Old Jan 26, 2016, 10:40 am
  #155  
 
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I'm glad they kept Chester. I did not want to see a Seattle hipster take his place.
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Old Jan 26, 2016, 11:59 am
  #156  
 
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Originally Posted by IceTrojan
FAQs say all aircraft will get the new livery, but I haven't seen any mockups yet. It'll be interesting how they treat the engine nacelle flourishs on the Q400.
I'd say that Q400 would be low on the list for repaint...given the other thread re: the potential exit of the Q400.

I think they stated 40 aircraft will be repainted by end of 2016 so it will be quite a process to get things updated.
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Old Jan 26, 2016, 12:38 pm
  #157  
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FYI First commercial flight is Thursday, AS95 SEA-ANC
https://twitter.com/AirlineReporter/...63541969293312
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Old Jan 26, 2016, 1:57 pm
  #158  
 
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The carpeted bulkheads are being 'refreshed' according to a twitter rep. Im going to be sad to see them go if the end up going.

She also said all planes would eventually get the new livery--the Q400s slower than the 737s
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Old Jan 26, 2016, 2:23 pm
  #159  
 
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Looks like the flight attendant drill team made an appearance!

https://www.facebook.com/jeanniestam...94793/?fref=nf

Might have to try some of these moves with my TravelPro in the jetbridge!
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Old Jan 26, 2016, 3:33 pm
  #160  
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Originally Posted by MonThruThurs
Looks like Chester has a bit more of a grin, although it's probably just the color scheme.
Well, he does look a bit more "smiley-acious", doesn't he?

Or perhaps he's now become "tipsy-acious" instead with the introduction of complimentary cocktails in the nice coach section....
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Old Jan 26, 2016, 3:56 pm
  #161  
 
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Originally Posted by ucdtim17
No sign of new livery for Q400, E75, CR7?
From Alaska's website:

"Horizon Air will continue proudly flying for Alaska—and the Horizon–flown aircraft will feature the new livery design later in 2016."
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Old Jan 26, 2016, 6:37 pm
  #162  
 
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I put together a side-by-side comparison of Chester's face before and after the refresh.

It certainly does look like he had a bit of a facelift.




(Odd, the image won't upload - here's a Twitter link to the post. )

Last edited by AKCuisine; Jan 26, 2016 at 6:39 pm Reason: add comment
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Old Jan 27, 2016, 7:29 am
  #163  
 
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Originally Posted by missamo80
One interesting tidbit from USA Today:

Quote:
Woerner also said that “close to the summer” Alaska will change the name of the lounges in Seattle, Portland, Anchorage and Los Angeles from the Board Room to the Alaska Lounge.

Neil
So what's the new name for the Bored Room thread?
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Old Jan 27, 2016, 10:38 am
  #164  
 
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I can't quite put my finger on it, but there's something about the paint job on the planes that I'm just not liking. I don't know if it's coming off as cartoony to me or if that combination of blue and green just doesn't feel like it works on a plane to me or what, but I'm not digging it. The new font also doesn't seem as...I dunno, "rugged" to me. I always liked the old font. I know that colour scheme isn't going to look good to me on the scimitar winglets. On things like the uniforms, packets, the standees in front of the counters, etc. it looks fine to me. Just the plane. And credit card. And only the part of the plane between the wing and the beginning of Chester. I actually like the colour scheme ensconsing chester on the tail. Which is probably contributing to me not really understanding why I'm not liking the other part of the paint job.

It's such a minor quibble to me it's barely worth mentioning, but I'm just not digging it. Course, I'm also quite sure Alaska doesn't care one whit what I think :P.
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Old Jan 27, 2016, 10:46 am
  #165  
 
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Originally Posted by QXflyer
The carpeted bulkheads are being 'refreshed' according to a twitter rep. Im going to be sad to see them go if the end up going.
Tho I would rather see it replaced by more shaggy carpet, it's likely gonna be a laminates or linoleum flooring..... Hopefully, it'll be very artsy and classy....

Jiburi

P.S. Color scheme reminds me of the graphics from the Vancouver Olympics.
http://www.thelogofactory.com/vancou...olympics-logo/

Last edited by jiburi; Jan 27, 2016 at 10:54 am
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