I hope this isn't the new logo...

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Jul 13, 2014, 11:19 pm

#31

mczlaw

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Kinda liked it while it lasted

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Jul 14, 2014, 12:28 am

#32

UAPremierExec

Join Date: Sep 2001

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Quote:

Originally Posted by missydarlin

The logo is not changing, and the website isn't being taken down.

In all fairness, what IS the logo? Is it the hockey sticks we see on FA uniforms and name badges? Is it Chester? Is it the font used?

Jul 14, 2014, 12:40 am

#33

FN-GM

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Quote:

Originally Posted by shand32783

(Sure would have been nice to provide a link. Only thing I can find was a 5K run and it has the normal Alaska logo.)

Alaska Twitter account is saying it's not commissioned by them.

http://www.richardsherman25.com/pages/softball

I also notice the Microsoft Logo isn't correct. This is the correct logo - https://en.wikipedia.org/wiki/Micros...d_wordmark.svg. Before that this was the logo - https://en.wikipedia.org/wiki/Micros..._2011-2012.svg
They have used an edited version of the old Windows logo - http://1.bp.blogspot.com/_kBh4nxnA8q...ndows_logo.jpg

Clearly someone hasn't done the homework!

Jul 14, 2014, 2:24 am

#34

WhIteSidE

Join Date: Feb 2013

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Quote:

Originally Posted by MonThruThurs

Not a LR for whoever said that

-- no raked wingtips.

Those sure look raked to me.

Jul 14, 2014, 6:27 am

#35

MonThruThurs

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Quote:

Originally Posted by WhIteSidE

Those sure look raked to me.

These are raked.

Jul 14, 2014, 10:33 am

#36

dadamn

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Quote:

Originally Posted by enzian

Just out of curiosity---if they were to adopt a new logo, what would that cost? I am thinking re-painting the planes would be the major expense, plus fuel costs for the extra paint, but there must be more. Total?

Think of everything you've ever seen with the Alaska logo or wording. Magazines, online sites (e.g., google ads is showing me an AS ad on the FT header and right sidebar), uniforms, airport signage. Then include everywhere you see AS that's not airport/aircraft related, e.g. sports team and event sponsorship. Then of course, you want everyone to know about the change, so you need to make a special marketing campaign and produce more materials for that.

Here's an interesting look at some rebranding "failures" and many of them are hundreds of millions into the billion dollar range: http://www.canny-creative.com/2013/1...uch-they-cost/

Jul 14, 2014, 12:26 pm

#37

missydarlin

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Quote:

Originally Posted by UAPremierExec

In all fairness, what IS the logo? Is it the hockey sticks we see on FA uniforms and name badges? Is it Chester? Is it the font used?

I'm not by any means a logo expert, my understanding is that this is the logo:

Everything else is part of the branding. Chester is part of the branding, like Mickey Mouse is a part of Disney's branding ... but Mickey Mouse isn't part of the Disney logo.

Jul 14, 2014, 3:59 pm

#38

United757

Join Date: Mar 2008

Location: SEA/YYZ

Posts: 1,561

Quote:

Originally Posted by dadamn

That's exactly what it is: an art school project. It's actually listed on the art center's student portfolio section:
http://network.artcenter.edu/gallery...laska-Airlines

An entire redesign campaign for an organization as large as AS would be too large for a single freelance designer to successfully pull off... especially one who graduated 2 years ago and has so little experience: https://www.linkedin.com/in/chulgrafik

Thank you for clearing this up.

Quite frankly, I'm surprised this was even a discussion. It's obviously not the real deal.

Jul 14, 2014, 4:49 pm

#39

dgreen12

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Quote:

Originally Posted by United757

Thank you for clearing this up.

Quite frankly, I'm surprised this was even a discussion. It's obviously not the real deal.

Except that someone's using it (the faux logo) as the actual AS logo for an event.

As of this afternoon, the event's faux logo was still displayed.

Jul 14, 2014, 9:13 pm

#40

WhIteSidE

Join Date: Feb 2013

Location: TUS, SEA, OTP, OMR

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Quote:

Originally Posted by MonThruThurs

These are raked.

We're in agreement on that one. To me, the plane pictured looks like it has the raked wingtips (the small darker grey trailback from the edge of the wing).

To be fair however, it's fairly pixelated so it could be an artifact of the image, but based on for instance, this digital picture from roughly the same angle of a 200LR, I think that the one in the campaign is a 200LR: http://img125.imageshack.us/img125/7434/61ra.jpg

Jul 14, 2014, 9:43 pm

#41

lamont2718

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I actually like this design. Clean geometry, attractive and differentiated color scheme, and a classic diagonal theme evocative of mountains and ascent.

Jul 14, 2014, 9:55 pm

#42

ND76

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I Saw This Aircraft at DCA Yesterday

Jul 14, 2014, 9:58 pm

#43

IceTrojan

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Quote:

Originally Posted by ND76

image removed....

That's a special livery with Boeing, who does it with other customers (China Airlines, Lion Air come to mind).

Jul 15, 2014, 2:19 am

#44

Concerto

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Quote:

Originally Posted by Chugach

Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 7_1_2 like Mac OS X) AppleWebKit/537.51.2 (KHTML, like Gecko) Version/7.0 Mobile/11D257 Safari/9537.53)

Who uses ticket jackets anymore?

Ticket jackets? LX (SWISS) uses ticket jackets if you ask for a print-out of your itinerary and I really like them because they look good and keeps everything compact in one place.

I have never traveled with Alaska Airlines (although I did a Horizon flight once) but I really like their logo and I think it is total madness to want to change it. Remember what Patrick Smith (Cockpit Confidential) said about the generic appearance of modern airline logos and how in many cases you can't even identify the airline from their tail any more?