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KORU Lounge only membership trial $399

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Old Oct 18, 2016, 5:49 pm
  #1  
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Join Date: Jul 2011
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KORU Lounge only membership trial $399

Just got an email about this...

https://www.airnewzealand.co.nz/loun...nt=title-image
johnnyfive is offline  
Old Oct 18, 2016, 6:06 pm
  #2  
 
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Why would anybody bother?
sbiddle is offline  
Old Oct 18, 2016, 7:22 pm
  #3  
 
Join Date: Jan 2016
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If you don't have an Air Points credit card that waives the the joining fee and discounts the per year it is a lot cheaper. Particularly if just flying domestically and can live with the less leg room and don't need the +1 checked bag and use you phone to board (so check in not needed).

Maybe a trial to move Koru to a lounge only domestic product and free up the frequent flyer seats for status passengers? Maybe in future only grandfathered Koru members get the extra perks and international lounge?
nzkarit is online now  
Old Oct 18, 2016, 8:00 pm
  #4  
 
Join Date: Apr 2016
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Originally Posted by sbiddle
Why would anybody bother?
I'll second this. It also doesn't include any international lounges, even the ones offered by NZ. At a glance, I can renew my full membership for $454 because of the credit card I have (Westpac Business).
codyc1515 is offline  
Old Oct 18, 2016, 10:30 pm
  #5  
 
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I wonder if this is meant to target existing Koru members to go for something cheaper or to tempt in new people?
Trumpkin is offline  
Old Oct 19, 2016, 12:27 am
  #6  
 
Join Date: Dec 2015
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A bit worrying for two reasons:

(1) Significantly less value than full membership for not much less - especially if already a member or having joining fee waived and a discount due to Credit card. If becomes established as a price point would potentially justify major increase in cost of headline product.

(2) Some lounges e.g. AKL Regional are at times overflowing - if the lower cost brings in new members and perhaps is more justifiable to corporates then the space issue will be even worse.

It would perhaps be nice if full Koru membership gave one lounge access and a one tier upgrade in the program - i.e. Jade to Silver, Silver to Gold, Gold to Elite. That would perhaps encourage many to keep full Koru membership and AirNZ could then continue to get revenue from Gold members who would otherwise resign from Koru. A review of benefits could also occur to ensure this was structured correctly.
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Old Oct 19, 2016, 1:08 am
  #7  
 
Join Date: Dec 2014
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The way I see this is NZ is moving towards QF lounge access model, in a view to retire the full Koru product. It also aligns towards Maple Leaf.

Also I would struggle to think of "Paid" status being implemented widely. Very few airlines today actually offer that. If you travel regularly, trying to get the next status isn't usually a consideration.
dadig is offline  
Old Oct 19, 2016, 2:04 am
  #8  
 
Join Date: Mar 2012
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Includes all regional cities where Jetstar fly. Maybe trying to take business from Jetstar as they have no lounges in the regionals?
Does not include Tauranga!
uakmoraj13 is offline  
Old Oct 19, 2016, 3:12 am
  #9  
 
Join Date: Dec 2015
Posts: 368
Originally Posted by dadig
If you travel regularly, trying to get the next status isn't usually a consideration.
I disagree
(1) Plenty of people worldwide do status runs.
(2) You can travel 7 times a month return domestically in NZ and not get to Elite.
(3) TT SP earn is also poor.
drajknox is offline  
Old Oct 19, 2016, 3:24 am
  #10  
 
Join Date: Dec 2015
Posts: 368
Originally Posted by dadig
The way I see this is NZ is moving towards QF lounge access model, in a view to retire the full Koru product. It also aligns towards Maple Leaf
Possibly but many of the Koru Benefits they would be retiring are soft benefits which cost them very little - premium boarding, access to Koru parking/insurance (both charged anyway), priority checkin (not a huge cost), extra checked bag (some cost potentially to Air NZ but probably low utilisation and minor cost), FF seating (no longer get free PE TT and once it's gone it's gone), Fastbag (little cost).
The ONE thing that does cost them significant money and causes problems due to overcrowding is lounge access so if I was the CEO I wouldn't be heading in the way you are suggesting as the most tangible benefit would be provided at lesser cost while I would be losing revenue earn by not selling soft benefits which don't cost all that much.
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Old Oct 19, 2016, 12:55 pm
  #11  
 
Join Date: Apr 2015
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Originally Posted by drajknox
It would perhaps be nice if full Koru membership gave one lounge access and a one tier upgrade in the program - i.e. Jade to Silver, Silver to Gold, Gold to Elite. That would perhaps encourage many to keep full Koru membership and AirNZ could then continue to get revenue from Gold members who would otherwise resign from Koru. A review of benefits could also occur to ensure this was structured correctly.
I don't think that sounds like a very good idea. Immediately devalues status tiers by a gigantic amount. And one could argue that current lounge overcrowding and whatnot is a consequence of the credit card promotions that gave away status like it was candy.
Fast6 is offline  
Old Oct 19, 2016, 1:41 pm
  #12  
 
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Originally Posted by drajknox
I disagree
(1) Plenty of people worldwide do status runs.
(2) You can travel 7 times a month return domestically in NZ and not get to Elite.
(3) TT SP earn is also poor.

Status runs are by nature fall into "travel regularly". Also you can net over 400 SP with 7 domestic trips if you paid full Flexi and it is possible to get to Elite on domestic if that is the goal.
dadig is offline  
Old Oct 19, 2016, 2:13 pm
  #13  
 
Join Date: Sep 2011
Location: New Zealand
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Originally Posted by dadig
it is possible to get to Elite on domestic if that is the goal.
I've done this multiple times with purely domestic SP earning, it just needs a LOT of domestic fully flexible trips, especially before when the SP earn was adjusted to better reflect the $ spent.
Trumpkin is offline  
Old Oct 19, 2016, 3:43 pm
  #14  
 
Join Date: Apr 2013
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Posts: 6,132
Originally Posted by Trumpkin
I've done this multiple times with purely domestic SP earning, it just needs a LOT of domestic fully flexible trips, especially before when the SP earn was adjusted to better reflect the $ spent.
And not just the $ spend but the aircraft type and route. Somebody in Whangarei who buys the same price tickets as somebody in Kerikeri basically earns 50% of the SP for them.

How this is fair is still beyond my comprehension of the world's most complex frequent flyer program (tm).
sbiddle is offline  
Old Oct 19, 2016, 5:11 pm
  #15  
 
Join Date: Dec 2014
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FWIW, the benefits Koru currently have are amazing as it is when you compare with other Airlines. Qantas Club renewal is priced at NZD570 and you don't get equivalent benefits. I'm just fascinated people are asking more (and for less cost).
dadig is offline  


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