Flying Blue official statement about 2010 level promotion
Oct 30, 2010, 1:36 am
#1
Original Poster
Join Date: Oct 2006
Location: Paris, France
Programs: Flying Blue (LTPE) All (Gold)
Posts: 1,519
Flying Blue official statement about 2010 level promotion
(google trad from the french T.A. site)
oct 29 2010
Given the effects of the crisis, it appears that the number of Elite and Elite Plus is highly to reduce year-end. AIR FRANCE KLM is launching two campaigns, in order to maintain current levels of membership and create short term sales this holiday season:
- Miles doubled
- Lower thresholds
Target
Most Flying Blue members targeted World (France included), regardless of the level , with an amount of Status Miles equal or above 10,000 Miles, recorded in the account at 11 October 2010 and the validity of the card is March 31, 2011 for Elite and Elite Plus members.
Note: Each customer is targeted for a single promotion and therefore can not benefit the 2.
In french:
Compte tenu des effets de la crise, il s´avère que le nombre d´Elite et Elite Plus risque fortement de diminuer en fin d´année. AIR FRANCE KLM lance donc 2 campagnes, afin de maintenir les niveaux actuels des adhérents et stimuler à court terme les ventes sur cette fin d´année :
- doublement de Miles
- diminution des seuils
Cible
La plupart des adhérents Flying Blue Monde ciblés (France inclus), quel que soit le niveau de carte, ayant un montant de Miles Statut supérieur ou égal à 10 000 Miles Statut, enregistré sur le compte au 11 octobre 2010 et dont la validité de la carte est le 31 mars 2011 pour les adhérents Elite et Elite Plus.
Remarque : chaque client n´est ciblé que pour 1 seule offre et ne peut donc pas bénéficier des 2.
oct 29 2010
Given the effects of the crisis, it appears that the number of Elite and Elite Plus is highly to reduce year-end. AIR FRANCE KLM is launching two campaigns, in order to maintain current levels of membership and create short term sales this holiday season:
- Miles doubled
- Lower thresholds
Target
Most Flying Blue members targeted World (France included), regardless of the level , with an amount of Status Miles equal or above 10,000 Miles, recorded in the account at 11 October 2010 and the validity of the card is March 31, 2011 for Elite and Elite Plus members.
Note: Each customer is targeted for a single promotion and therefore can not benefit the 2.
In french:
Compte tenu des effets de la crise, il s´avère que le nombre d´Elite et Elite Plus risque fortement de diminuer en fin d´année. AIR FRANCE KLM lance donc 2 campagnes, afin de maintenir les niveaux actuels des adhérents et stimuler à court terme les ventes sur cette fin d´année :
- doublement de Miles
- diminution des seuils
Cible
La plupart des adhérents Flying Blue Monde ciblés (France inclus), quel que soit le niveau de carte, ayant un montant de Miles Statut supérieur ou égal à 10 000 Miles Statut, enregistré sur le compte au 11 octobre 2010 et dont la validité de la carte est le 31 mars 2011 pour les adhérents Elite et Elite Plus.
Remarque : chaque client n´est ciblé que pour 1 seule offre et ne peut donc pas bénéficier des 2.
Oct 30, 2010, 6:18 am
#5
Join Date: Jun 2005
Posts: 8,527
^ Thanks AFKL for showing me how nice it is to have a shiny Gold Senator card in my pocket! I never would have found out the benefits of flying *A without your insistence that I date around and your blunt hint that I wasn't really welcome anymore.
Oct 30, 2010, 8:53 am
#6
Original Poster
Join Date: Oct 2006
Location: Paris, France
Programs: Flying Blue (LTPE) All (Gold)
Posts: 1,519
Oct 30, 2010, 8:57 am
#7
Join Date: Aug 2008
Location: Geneva
Programs: LX SEN, AFKL Platinum, BA Bronze,
Posts: 5,635
Oct 30, 2010, 9:28 am
#8
Join Date: Aug 2009
Location: Netherlands
Programs: FB Plat, Privium
Posts: 277
Oct 30, 2010, 9:43 am
#9
Join Date: Oct 2008
Location: UK
Programs: FBGold - and that's about it nowadays, with Silver to come shortly :<(
Posts: 284
Redemption rates irritate us, but I find it even worse when I cannot even spend my miles:
http://www.flyertalk.com/forum/flyin...ng-promos.html
http://www.flyertalk.com/forum/flyin...ng-promos.html
Oct 31, 2010, 1:45 am
#11
Join Date: Jan 2009
Location: PHX
Programs: Flying Blue, bmi, LH, UA, DL, AS, WN, AA, VX
Posts: 103
Have to say that the good experiences I have had for the last 18 months on *A have made me all but forget that I have FB miles to burn/not be able to burn/have taken from me, etc.
I am even gonna be moving some extra biz to OW rather than do anything with ST. FB could have easily won me back, but I guess that was not on their spreadsheets.
I am even gonna be moving some extra biz to OW rather than do anything with ST. FB could have easily won me back, but I guess that was not on their spreadsheets.
Oct 31, 2010, 2:28 am
#12
FlyerTalk Evangelist, Ambassador, British Airways Executive Club
Join Date: Jun 2008
Location: Somewhere between 0 and 13,000 metres high
Programs: AF/KL Life Plat, BA GGL+GfL, ALL Plat, Hilton Diam, Marriott Gold, blablablah, etc
Posts: 30,531
I still think that FB type promotions are not as clever as BA EC ones.
- First of all, I don't see the point of the targetting. In a way, as noted by a fellow FT-er in the 'helping hand' thread, would it not make sense for FB to offer double qualifying miles even to people who requalified? Some of use are well above (and others are near) the 'accrue for next year' mark and would probably fly more as a result.
- Second, FB can never help giving the impression that they take with one hand what they give with the other (see my comment on the new significantly worsened accrual chart for DL flights)
- Third, by now, FB is clearly the worst of the three major FF programmes in Europe from the point of view of (1) elite qualification by miles and (2) reward one can buy with most flying patterns. This creates a huge paradox as now, FB is only competitive in terms of segments. The 1/4/09 changes should have aimed at encouraging people to fly on more expensive tickets. Instead, it was done in such a complex, unrealistic, and counter-productive way that instead, it encourages people to fly the CHEAPEST possible ticket if they are interested in elite status. People who fly in premium cabins do so because they can and would any way. I don't know anyone who fly in premium cabin on AF/KL 'just' to get the miles. But people who have to fly economy have an incentive to fly the cheapest to maximise their flight budget and qualify on segments.
- Fourth and last, FB is the only major FF programme in Europe which does not in any way encourage you to fly the programme's mother airlines. M&M have globally better accrual charts for LH-OS-LX, EC now makes it much more favourable to fly BA than partner airlines (more tier points on cheapest fares, 100% miles at least even in cheapest economy), and other airlines encourage the use of the mother airline (OK with upgrades, etc), but with AF and KL you get more or less no incentive to fly them rather than ST partners (except economy comfort for long haul KL). Result: I now often fly KE towards Asia and increasingly DL towards the Americas if flying ST because they provide generally better service and tend to be cheaper.
I am not trying to be wholly negative here. It is just that while I applaud the 'helping hand' as a short term measure, I still strongly believe that FB should think carefully about whether their programme is going the right way in the long term and whether the effects of 1/4/09 are consistent with what their great experts had forecasted. If so, then good for them and let they continue. If not, perhaps they will realise that while everyone makes mistakes, correcting them is a quality and not an admission of weakness.
- First of all, I don't see the point of the targetting. In a way, as noted by a fellow FT-er in the 'helping hand' thread, would it not make sense for FB to offer double qualifying miles even to people who requalified? Some of use are well above (and others are near) the 'accrue for next year' mark and would probably fly more as a result.
- Second, FB can never help giving the impression that they take with one hand what they give with the other (see my comment on the new significantly worsened accrual chart for DL flights)
- Third, by now, FB is clearly the worst of the three major FF programmes in Europe from the point of view of (1) elite qualification by miles and (2) reward one can buy with most flying patterns. This creates a huge paradox as now, FB is only competitive in terms of segments. The 1/4/09 changes should have aimed at encouraging people to fly on more expensive tickets. Instead, it was done in such a complex, unrealistic, and counter-productive way that instead, it encourages people to fly the CHEAPEST possible ticket if they are interested in elite status. People who fly in premium cabins do so because they can and would any way. I don't know anyone who fly in premium cabin on AF/KL 'just' to get the miles. But people who have to fly economy have an incentive to fly the cheapest to maximise their flight budget and qualify on segments.
- Fourth and last, FB is the only major FF programme in Europe which does not in any way encourage you to fly the programme's mother airlines. M&M have globally better accrual charts for LH-OS-LX, EC now makes it much more favourable to fly BA than partner airlines (more tier points on cheapest fares, 100% miles at least even in cheapest economy), and other airlines encourage the use of the mother airline (OK with upgrades, etc), but with AF and KL you get more or less no incentive to fly them rather than ST partners (except economy comfort for long haul KL). Result: I now often fly KE towards Asia and increasingly DL towards the Americas if flying ST because they provide generally better service and tend to be cheaper.
I am not trying to be wholly negative here. It is just that while I applaud the 'helping hand' as a short term measure, I still strongly believe that FB should think carefully about whether their programme is going the right way in the long term and whether the effects of 1/4/09 are consistent with what their great experts had forecasted. If so, then good for them and let they continue. If not, perhaps they will realise that while everyone makes mistakes, correcting them is a quality and not an admission of weakness.
Oct 31, 2010, 3:08 am
#13
Join Date: Dec 2006
Programs: LH SEN, FB Plat., HH D.
Posts: 5,050
I still think that FB type promotions are not as clever as BA EC ones.
- First of all, I don't see the point of the targetting. In a way, as noted by a fellow FT-er in the 'helping hand' thread, would it not make sense for FB to offer double qualifying miles even to people who requalified? Some of use are well above (and others are near) the 'accrue for next year' mark and would probably fly more as a result.
- Second, FB can never help giving the impression that they take with one hand what they give with the other (see my comment on the new significantly worsened accrual chart for DL flights)
- Third, by now, FB is clearly the worst of the three major FF programmes in Europe from the point of view of (1) elite qualification by miles and (2) reward one can buy with most flying patterns. This creates a huge paradox as now, FB is only competitive in terms of segments. The 1/4/09 changes should have aimed at encouraging people to fly on more expensive tickets. Instead, it was done in such a complex, unrealistic, and counter-productive way that instead, it encourages people to fly the CHEAPEST possible ticket if they are interested in elite status. People who fly in premium cabins do so because they can and would any way. I don't know anyone who fly in premium cabin on AF/KL 'just' to get the miles. But people who have to fly economy have an incentive to fly the cheapest to maximise their flight budget and qualify on segments.
- Fourth and last, FB is the only major FF programme in Europe which does not in any way encourage you to fly the programme's mother airlines. M&M have globally better accrual charts for LH-OS-LX, EC now makes it much more favourable to fly BA than partner airlines (more tier points on cheapest fares, 100% miles at least even in cheapest economy), and other airlines encourage the use of the mother airline (OK with upgrades, etc), but with AF and KL you get more or less no incentive to fly them rather than ST partners (except economy comfort for long haul KL). Result: I now often fly KE towards Asia and increasingly DL towards the Americas if flying ST because they provide generally better service and tend to be cheaper.
I am not trying to be wholly negative here. It is just that while I applaud the 'helping hand' as a short term measure, I still strongly believe that FB should think carefully about whether their programme is going the right way in the long term and whether the effects of 1/4/09 are consistent with what their great experts had forecasted. If so, then good for them and let they continue. If not, perhaps they will realise that while everyone makes mistakes, correcting them is a quality and not an admission of weakness.
- First of all, I don't see the point of the targetting. In a way, as noted by a fellow FT-er in the 'helping hand' thread, would it not make sense for FB to offer double qualifying miles even to people who requalified? Some of use are well above (and others are near) the 'accrue for next year' mark and would probably fly more as a result.
- Second, FB can never help giving the impression that they take with one hand what they give with the other (see my comment on the new significantly worsened accrual chart for DL flights)
- Third, by now, FB is clearly the worst of the three major FF programmes in Europe from the point of view of (1) elite qualification by miles and (2) reward one can buy with most flying patterns. This creates a huge paradox as now, FB is only competitive in terms of segments. The 1/4/09 changes should have aimed at encouraging people to fly on more expensive tickets. Instead, it was done in such a complex, unrealistic, and counter-productive way that instead, it encourages people to fly the CHEAPEST possible ticket if they are interested in elite status. People who fly in premium cabins do so because they can and would any way. I don't know anyone who fly in premium cabin on AF/KL 'just' to get the miles. But people who have to fly economy have an incentive to fly the cheapest to maximise their flight budget and qualify on segments.
- Fourth and last, FB is the only major FF programme in Europe which does not in any way encourage you to fly the programme's mother airlines. M&M have globally better accrual charts for LH-OS-LX, EC now makes it much more favourable to fly BA than partner airlines (more tier points on cheapest fares, 100% miles at least even in cheapest economy), and other airlines encourage the use of the mother airline (OK with upgrades, etc), but with AF and KL you get more or less no incentive to fly them rather than ST partners (except economy comfort for long haul KL). Result: I now often fly KE towards Asia and increasingly DL towards the Americas if flying ST because they provide generally better service and tend to be cheaper.
I am not trying to be wholly negative here. It is just that while I applaud the 'helping hand' as a short term measure, I still strongly believe that FB should think carefully about whether their programme is going the right way in the long term and whether the effects of 1/4/09 are consistent with what their great experts had forecasted. If so, then good for them and let they continue. If not, perhaps they will realise that while everyone makes mistakes, correcting them is a quality and not an admission of weakness.
I would love FB managers would read this forum but I guess I am asking too much.
I was not targeted(again) but I have only flown 3500 level miles in 2010, including 1500 in OK due to a rerouting.
If I had been targeted for double miles, now that I have already requalified for Sen up to 02/2014, I would have moved some up my coming trips from *A to ST/FB, but it will not happen.
Very likely they consider that I am a lost customer, so no need even worth trying.
Oct 31, 2010, 4:29 am
#14
Suspended
Join Date: Apr 2010
Location: Keeping an eye on the BA Forum
Programs: Mucci des tres pathetiques
Posts: 674
Oct 31, 2010, 4:55 am
#15
FlyerTalk Evangelist
Join Date: Jul 2006
Location: Hong Kong, France
Programs: FB , BA Gold
Posts: 15,557
I still think that FB type promotions are not as clever as BA EC ones.
- First of all, I don't see the point of the targetting. In a way, as noted by a fellow FT-er in the 'helping hand' thread, would it not make sense for FB to offer double qualifying miles even to people who requalified? Some of use are well above (and others are near) the 'accrue for next year' mark and would probably fly more as a result.
- Second, FB can never help giving the impression that they take with one hand what they give with the other (see my comment on the new significantly worsened accrual chart for DL flights)
- Third, by now, FB is clearly the worst of the three major FF programmes in Europe from the point of view of (1) elite qualification by miles and (2) reward one can buy with most flying patterns. This creates a huge paradox as now, FB is only competitive in terms of segments. The 1/4/09 changes should have aimed at encouraging people to fly on more expensive tickets. Instead, it was done in such a complex, unrealistic, and counter-productive way that instead, it encourages people to fly the CHEAPEST possible ticket if they are interested in elite status. People who fly in premium cabins do so because they can and would any way. I don't know anyone who fly in premium cabin on AF/KL 'just' to get the miles. But people who have to fly economy have an incentive to fly the cheapest to maximise their flight budget and qualify on segments.
- Fourth and last, FB is the only major FF programme in Europe which does not in any way encourage you to fly the programme's mother airlines. M&M have globally better accrual charts for LH-OS-LX, EC now makes it much more favourable to fly BA than partner airlines (more tier points on cheapest fares, 100% miles at least even in cheapest economy), and other airlines encourage the use of the mother airline (OK with upgrades, etc), but with AF and KL you get more or less no incentive to fly them rather than ST partners (except economy comfort for long haul KL). Result: I now often fly KE towards Asia and increasingly DL towards the Americas if flying ST because they provide generally better service and tend to be cheaper.
I am not trying to be wholly negative here. It is just that while I applaud the 'helping hand' as a short term measure, I still strongly believe that FB should think carefully about whether their programme is going the right way in the long term and whether the effects of 1/4/09 are consistent with what their great experts had forecasted. If so, then good for them and let they continue. If not, perhaps they will realise that while everyone makes mistakes, correcting them is a quality and not an admission of weakness.
- First of all, I don't see the point of the targetting. In a way, as noted by a fellow FT-er in the 'helping hand' thread, would it not make sense for FB to offer double qualifying miles even to people who requalified? Some of use are well above (and others are near) the 'accrue for next year' mark and would probably fly more as a result.
- Second, FB can never help giving the impression that they take with one hand what they give with the other (see my comment on the new significantly worsened accrual chart for DL flights)
- Third, by now, FB is clearly the worst of the three major FF programmes in Europe from the point of view of (1) elite qualification by miles and (2) reward one can buy with most flying patterns. This creates a huge paradox as now, FB is only competitive in terms of segments. The 1/4/09 changes should have aimed at encouraging people to fly on more expensive tickets. Instead, it was done in such a complex, unrealistic, and counter-productive way that instead, it encourages people to fly the CHEAPEST possible ticket if they are interested in elite status. People who fly in premium cabins do so because they can and would any way. I don't know anyone who fly in premium cabin on AF/KL 'just' to get the miles. But people who have to fly economy have an incentive to fly the cheapest to maximise their flight budget and qualify on segments.
- Fourth and last, FB is the only major FF programme in Europe which does not in any way encourage you to fly the programme's mother airlines. M&M have globally better accrual charts for LH-OS-LX, EC now makes it much more favourable to fly BA than partner airlines (more tier points on cheapest fares, 100% miles at least even in cheapest economy), and other airlines encourage the use of the mother airline (OK with upgrades, etc), but with AF and KL you get more or less no incentive to fly them rather than ST partners (except economy comfort for long haul KL). Result: I now often fly KE towards Asia and increasingly DL towards the Americas if flying ST because they provide generally better service and tend to be cheaper.
I am not trying to be wholly negative here. It is just that while I applaud the 'helping hand' as a short term measure, I still strongly believe that FB should think carefully about whether their programme is going the right way in the long term and whether the effects of 1/4/09 are consistent with what their great experts had forecasted. If so, then good for them and let they continue. If not, perhaps they will realise that while everyone makes mistakes, correcting them is a quality and not an admission of weakness.