New AF advertisment campaign
Mar 6, 2015, 8:48 am
#1
Original Poster
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New AF advertisment campaign
Dear FTers
Yesterday, AF has revealed the new TV/Cinema advertisment to the press.
All in all, this new ad focuses on the Air France brand, and not much on the product.
Funnily, the rocking seat presented in the click is far enough from any BEST seat
Please also note that you have until tomorrow night to hear World can be yours when you call Air France, as the new soundtrack will replace your favorite Telepopmusik tone from March 8th!
Enjoy your weekend!
Yesterday, AF has revealed the new TV/Cinema advertisment to the press.
All in all, this new ad focuses on the Air France brand, and not much on the product.
Funnily, the rocking seat presented in the click is far enough from any BEST seat
Please also note that you have until tomorrow night to hear World can be yours when you call Air France, as the new soundtrack will replace your favorite Telepopmusik tone from March 8th!
Enjoy your weekend!
Mar 6, 2015, 9:12 am
#2
FlyerTalk Evangelist, Ambassador, British Airways Executive Club
Join Date: Jun 2008
Location: Somewhere between 0 and 13,000 metres high
Programs: AF/KL Life Plat, BA GGL+GfL, ALL Plat, Hilton Diam, Marriott Gold, blablablah, etc
Posts: 30,539
I could hardly express how fed up I am with them sending them money on new advertising campaigns, however "pretty" whilst whining that they are strapped for cash and have to continuously enhance away the most basic of comfort features. This is not right.
Beyond that general point, I actually don't find that particular campaign either that pretty or that effective. It is extremely abstract and personally it doesn't make me dream nor particularly feel like flying AF.
Beyond that general point, I actually don't find that particular campaign either that pretty or that effective. It is extremely abstract and personally it doesn't make me dream nor particularly feel like flying AF.
Mar 6, 2015, 10:10 am
#3
Join Date: Feb 2006
Location: New York, NY
Programs: Delta, SPG
Posts: 547
I quite love it.
Marketing needs to happen, regardless of whether an organization is making money, to help reframe perception, inspire new customers, drive penetration, etc.
Stylistically, it is beautiful.
Marketing needs to happen, regardless of whether an organization is making money, to help reframe perception, inspire new customers, drive penetration, etc.
Stylistically, it is beautiful.
Mar 6, 2015, 10:49 am
#4
Join Date: Jun 2005
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I like it albeit a bit less than the previous ones. It is as usual very classy. BETC did a great job and AF has IMO the best communication among airline industry and sets the standards very high.
If only they can set the same standards on their core business.
If only they can set the same standards on their core business.
Mar 6, 2015, 8:47 pm
#6
Join Date: Mar 2010
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I like the new commercial very much. I saw it first on AF's Facebook page and I find it very evocative of my positive experiences with AF (most recently my experience with the new J cabin).
Mar 7, 2015, 3:13 am
#7
FlyerTalk Evangelist
Join Date: Jul 2006
Location: Hong Kong, France
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Posts: 15,557
The French agencies are renowned for making beautiful advertisement campaigns.
This is one of them.
Whether they are productive is another question. The current image of AF is so bad, at least among most international frequent pax, that a campaign needs more than beauty without substance to improve AF image.
This is one of them.
Whether they are productive is another question. The current image of AF is so bad, at least among most international frequent pax, that a campaign needs more than beauty without substance to improve AF image.
Mar 7, 2015, 4:49 am
#9
Join Date: May 2011
Location: OSL / PAR / BIA
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Posts: 307
Good ad from AF, they keep setting the bar high for airline advertising. And better than the usual work i see from BETC (based on work experience).
Also, saw an ad for Cathay Pacific in the metro yesterday. Actually thought it was an HSBC ad at first given how it looked
Also, saw an ad for Cathay Pacific in the metro yesterday. Actually thought it was an HSBC ad at first given how it looked
Mar 7, 2015, 6:39 am
#10
Join Date: Oct 2006
Location: Paris, France
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