AF launches Economy Mini class
#106
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And the poor people here in Europe who have had their routes switched to LHR T1 have had their service DRAMATICALLY reduced
As to service being "DRAMATICALLY" (sic) reduced for the handful of destination moved from T5 to T1, yes you no longer have the T5 Flounge which is very good. But the T1 lounge is imo quite comparable to the LH or AF lounges at their respective terminals.
If you mean increased time form connections, yes that is right:connections will be somewhat less convenient if you fly from LYS/TLS/DUS and BSL (and easier if you come from other destinations such as MRS/BGO/SVG). But less us keep a sense of proportion. If I was to look for drama, it seems to me to be more in your post than in the changes you complain of.
BA is almost unusable for me now.
#107
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#108
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This change is all about giving you less for your money - not more!
#109
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In fact I shall be more specific on the effect on me, bearing in mind that of course some others may react very differently to me.
- I regularly fly between Nice and London or vv. If I do Gatwick, I routinely happily pay about £20-30 (€25-40) more to fly BA, often up to £50 if I can fly from LHR if I can fly .
- I also regularly fly between Nice and Paris. As mentioned, I recently reserved several of them and was not interested in paying even €5 more to fly AF to ORY as compared to U2 to CDG (or not interested in paying €20 more to fly AF to CDG).
- I regularly fly between Nice and London or vv. If I do Gatwick, I routinely happily pay about £20-30 (€25-40) more to fly BA, often up to £50 if I can fly from LHR if I can fly .
- I also regularly fly between Nice and Paris. As mentioned, I recently reserved several of them and was not interested in paying even €5 more to fly AF to ORY as compared to U2 to CDG (or not interested in paying €20 more to fly AF to CDG).
Last edited by orbitmic; Jan 9, 2013 at 8:17 am
#110
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In fact I shall be more specific on the effect on me, bearing in mind that of course some others may react very differently to me.
- I regularly fly between Nice and London or vv. If I do Gatwick, I routinely happily pay about £20-30 (25-40) more to fly BA, often up to £50 if I can fly from LHR if I can fly .
- I also regularly fly between Nice and Paris. As mentioned, I recently reserved several of them and was not interested in paying even 5 more to fly AF to ORY as compared to U2 to CDG (or not interested in paying 20 more to fly AF to CDG).
- I regularly fly between Nice and London or vv. If I do Gatwick, I routinely happily pay about £20-30 (25-40) more to fly BA, often up to £50 if I can fly from LHR if I can fly .
- I also regularly fly between Nice and Paris. As mentioned, I recently reserved several of them and was not interested in paying even 5 more to fly AF to ORY as compared to U2 to CDG (or not interested in paying 20 more to fly AF to CDG).
#111
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When editing my post, I actually deleted its previous version, which, in a nutshell was an answer to stimpy's point about BA service. I was just saying that different people have different expectations of what is good or not, acceptable or not, but that as a frequent user of BA ET within Europe, particularly on band 2 and 3 flights, there can be absolutely no question that the ET service has improved this year with the reintroduction of food (while hot meals are maintained on band 4 flights ie about 3 hours and longer). So while I can totally understand people thinking that one strategy or another is better, I think that it simply would not be accurate to say that all airlines are choosing the same strategy to try and survive/progress in the (difficult) current competitive context and that it is important to acknowledge that such strategies vary all the way from total low-costisation of some airlines to service improvements in all classes (undoubtedly at a financial cost). That's the context in which the bullet points above should be read.
#112
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Right, there are a bunch of others that were switched to LHR T1 as well. You can see them on the BA site I'm sure. And this fiasco is purely down to BA management. Yes BAA and the UK government make things hard, but BA isn't capable of managing within the framework of what they have. So they significantly reduce their service to many customers.
And I don't think I am overstating the decrease in my experience. It is my experience after all. I've transited LHR hundreds and hundreds of times (not an exaggeration) and I know how wonderful T5-T5 transfers are compared to the many years I had to go from one terminal to another. BA has asked all these customers to take a huge step back in time to the awful days of the past. It's not just about losing T5 GF. It's sitting around in the cold waiting for a bus, long bus rides, up and down stairs and escalators and elevators, etc. And no time at all for a lounge or a shower in most cases. When transiting an airport becomes that bad, it is really a big impact on the overall travel experience. I'm almost sugar-coating it if you think about how tired you can be after an intercontinental flight, or if you think about the luxurious time you could have spent in a CCR cabana.
And I don't think I am overstating the decrease in my experience. It is my experience after all. I've transited LHR hundreds and hundreds of times (not an exaggeration) and I know how wonderful T5-T5 transfers are compared to the many years I had to go from one terminal to another. BA has asked all these customers to take a huge step back in time to the awful days of the past. It's not just about losing T5 GF. It's sitting around in the cold waiting for a bus, long bus rides, up and down stairs and escalators and elevators, etc. And no time at all for a lounge or a shower in most cases. When transiting an airport becomes that bad, it is really a big impact on the overall travel experience. I'm almost sugar-coating it if you think about how tired you can be after an intercontinental flight, or if you think about the luxurious time you could have spent in a CCR cabana.
#113
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TWhen editing my post, I actually deleted its previous version, which, in a nutshell was an answer to stimpy's point about BA service. I was just saying that different people have different expectations of what is good or not, acceptable or not, but that as a frequent user of BA ET within Europe, particularly on band 2 and 3 flights, there can be absolutely no question that the ET service has improved this year with the reintroduction of food...
Try comparing BA's ET with an LX Euro economy flight to see the difference.
#114
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I'm not too sure what else you wanted BA to improve in their European economy offer. They have a full bar service which AF does not offer, they offer newspapers as before, they show flightmaps on all their A319-20-21 flights which AF does not and films on longer European flights as AF does, BA allows the same size of hand luggage as AF but with no weight limit unlike AF. If you have specific ideas about where BA is 'below par' on their ET experience, by all means do say, but flying quite a lot of European economy flights every year with AF, KL, BA, LH, LX, AZ, and more it is not obvious to me. Yes, sure I would love BA to offer the same food quality as TK on their European flights but:
(1) regardless of whether you 'like' those improvements or not, BA HAS improved the value of ET in most people's view by offering a food service that was no longer offered outside of breakfast for several years,
(2) AF has not done anything to improve the European economy experience even by in their own perception. At the same time, they have taken several measures that have clearly worsened it since NEO: no more full bar in Y, foodless service on much longer flights, no more hot food in Y (that change already happened before NEO).
As for transit, ultimately, there are only so many flights that can depart from a given terminal. I have done the T1-T5 transfer many a time, I don't like it and much prefer T5-T5 transfers but is it worse than a 2G-2F transfer? certainly not. And in fact, the great improvements of CDG are the one thing that has significantly improved for AF for transiting passengers, but that is an ADP investment not an AF one.
#115
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Sorry but (1) I don't believe that most people would agree that ET food is 'bad food', it is just mediocre food (I don't like their wraps, but they are no worse than LX's sandwiches and definitely better than AF ones) and (2) regardless of whether what is served in ET is, in your perception, no better than no food at all in your view, I am 100% certain that a majority of ET flyers would disagree with you on that.
And in fact, the great improvements of CDG are the one thing that has significantly improved for AF for transiting passengers, but that is an ADP investment not an AF one.
#116
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No, we are talking all short and medium haul flights (basically from 1 to 4 hours) as all types are affected by the Mini offer - from a 1hr BOD-ORY to a 4hr MRS-TLV - and all will ultimately be affected when Mini is generalised as per AF press release.
Agreed
Agreed
#117
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True (although I cannot believe that somebody has measured as you would resort to hyperbole ) but then it is appropriate for other posters to bring back some perspective by pointing out when it is the inner drama queen screaming in us rather than the calm, measured voice of reason speaking.
#118
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And this fiasco is purely down to BA management. Yes BAA and the UK government make things hard, but BA isn't capable of managing within the framework of what they have. So they significantly reduce their service to many customers.
I'm almost sugar-coating it if you think about how tired you can be after an intercontinental flight
I can fully understand that you find the experience unpleasant and would rather avoid it. Fair enough. But let us keep a sense of proportion.
#119
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And the BA routes moved from T5 to T1 are I believe:
Basel
Belfast
Düsseldorf
Hanover
Luxembourg
Lyon
Toulouse
Multiply all those flights (multiple per day per route) by all the passengers by 365 days per year. It's a pretty big number.
#120
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While I recognize the logic of the argument you are making about brand image, with respect to the different paths chosen by AF & LH for their LCC-like operations, I do not find it convincing for myself as a status passenger.
On the current AF network, I keep all my Elite benefits; on the current LH network, I lose most of my Elite benefits on part of the network, as well as the opportunity to use the premium cabin on part of the network when it suits my needs; these are tangible changes that impact how I travel; with AF, other passengers can choose to gain a few Euros by not checking baggage, not choosing their seat at the 30-hour deadline and not earning miles. Why should I care?
Which of the two airlines is making my travel arrangements more complex? And will the resulting difference in the lowest fare (EUR 33 vs EUR 49) make any difference to my travels? Frankly, no. Will it alter the way I see the two brands as each being one of the leading carriers in Europe? Once again, no.
On the current AF network, I keep all my Elite benefits; on the current LH network, I lose most of my Elite benefits on part of the network, as well as the opportunity to use the premium cabin on part of the network when it suits my needs; these are tangible changes that impact how I travel; with AF, other passengers can choose to gain a few Euros by not checking baggage, not choosing their seat at the 30-hour deadline and not earning miles. Why should I care?
Which of the two airlines is making my travel arrangements more complex? And will the resulting difference in the lowest fare (EUR 33 vs EUR 49) make any difference to my travels? Frankly, no. Will it alter the way I see the two brands as each being one of the leading carriers in Europe? Once again, no.
On the facts: from what we know will happen at Lufthansa/Germanwings is that Germanwings is a separate structure that has lower costs, to match the market economics of the routes served. However, Lufthansa is aware that it risks losing many passengers outside FRA and MUC that used to be loyal, and therefore maintained all status perks for SENs etc (lounges, luggage, etc). Also, for a higher fare passengers get what is something like an ECO+ product or a Premium Economy product or whatever you want to call it: sit in front of the plane, free food, etc. And I think they can earn miles on these flights. So the way they have chosen is to have a low cost structure on which they then add a more "valuable" offering for a higher fare - the opposite of Air France, which keeps its high cost structure, but then for the Mini offering substracts many services.
I do agree that Lufhansa takes a risky gamble with that strategy. It risks alienating passengers that are deterred by flying with an LCC outfit (personally I don't like it at all). But at least it really gets its costs down for the European network, and it really makes a well-founded entry (actually expansion) into the LCC segment.
Some food for thought: throughout this thread we have mixed up the passenger perspective and whether or not it will be successful. The passenger perspectives range from "they finally are an official LCC, just the fares are not" to people applauding the lower fares and the fact that status pax still get some benefits ("Ok, we go to prison, but at least we get a bed by the window"). Different attitudes towards one and the same offering - it's moot to debate whether a car is a four wheeled means of transportation to go from A to B or whether it's a great cult object that provides its owner with fun and joy.
I and some others have focused less on the passenger perspective, but on what this means for AF strategy. This is where I am very skeptical. The two weaknesses in my mind are:
1. The LCC business model is successful not because it attracts many customers by offering low fares; it is successful because costs are lower, which in turn allow for lower fares, which then attract passengers. Air France doesn't have low costs and from where it is now will find it difficult to be a low cost operator. Moreover, "costs" in this context refer to a very very large extent to things that aren't visible to passengers: salary cost, staffing rosters/working hours, administration costs, marketing, pension commitments, IT systems, processes and procedures, airframe usage, use of outside contractors, handling and airport fees, etc. For instance, having an efficient IT system has more positive impact than squeezing in an extra NEO row into an A318 (especially when seats are sold at a loss). Air France has a much higher cost base along all these dimensions and because of a legacy built over time finds it very difficult to reduce it. Reducing the cost of catering and baggage handling resp. making people pay for it is nice, but does not address those cost elements which make a true low cost carrier. Which is why I - and many others - remain convinced that the traditional AF mainline structure cannot be a true LCC, which in turn will handicap its initiatives in that direction.
2. Air France tries to be everything to everyone under one brand. This is a bad idea, and smart airlines have never done it. For two reasons: the one named above (it is not possible to achieve in the same structure/brand the low cost levels needed to compete in the LCC space), and because diluting a brand is always a bad idea. A number of airlines have set up separate operations and done so successfully, e.g. Qantas/Jetstar, Lufthansa/(old) Germanwings. Those airlines which have tried to offer "an LCC-type service within the full service brand" have seen this end in disaster, because the entire offering was dragged down by the new LCC mentality but not sufficiently to have low costs. Look at SAS, Iberia mainline, many of the US carriers. The brand and the product is completely inconsistent: you can end up flying Premiere from Tokyo to Paris and be welcomed by the limousine and the Premiere Salon, only to continue in a NEOized A32S to Madrid or Berlin where the overall service mentality on the ground and in the air has (to have) a distinct LCC flair - not a good idea, which explains also why Lufhansa has kept its full service mainline offering from MUC and FRA, so that it has a coherent offering between longhaul and feeder flights.
I believe there is merit in AFKL pursuing the cost-sensitive market segment. But the AF mainline structure is not the right one to do that. They should take Transavia or HOP or whatever, separately. Why this doesn't happen? Maybe because their management doesn't see clear enough, maybe because AF staff oppose it. Which proves the point many people here have made already, namely that staff cost are AF's real problem and are not being sufficiently addressed; and my point about legacy costs which are difficult to bring down. It's all nice to have new managers and so on, but that's like saying you bring talented new junior offices on the bridge of the Titanic after it has crashed into the iceberg.