AF to reduce La Premiere (and to densify eco)
#16
Join Date: May 2004
Programs: BA blue, LH Senator, KQ (FB) gold
Posts: 8,215
It isn't surprising that AF has competition in Africa. They ran prices through the roof to West Africa. I started flying through Morocco on Royal Air Maroc for half the price, just to avoid AF's ridiculous fares. Now I can do the same on LH.
#17
Join Date: Apr 2005
Programs: Eurostar Carte Blanche, SBB-CFF-FFS GA-AG, SNCF Grand Voyageur LeClub
Posts: 7,837
Oh, so they have already overtaken IB in the race downwards. Well, there still is Air China and Egyptair, or their new alliance partner AR, or Air Algérie.
Right you are ;-) Admittedly the AF forum feels so much more like a whiner forum and less an exchange/information forum than for instance the LH and LX ones. Probably has to do with the numerous people here feeling nostalgic about the old AF and having strong cultural ties to an airline which they would love to like but in the face of a McDonaldisation simply cannot do any longer.
#18
Moderator: Flying Blue (Air France & KLM), France and TravelBuzz!
Join Date: Jan 2001
Location: Paris, France, AF F+ Rouge pour toujours, Flying Blue whatever, LH FTL, HHonors Gold, formerly proud SCC Executive, now IC Ambassador, BA down to nobody, Grand Voyageur Le Club
Posts: 12,404
#19
Join Date: Apr 2005
Programs: Eurostar Carte Blanche, SBB-CFF-FFS GA-AG, SNCF Grand Voyageur LeClub
Posts: 7,837
Yep, that was the head of communication of AF upon the launch of NEV4:
"Yes we can sell this as the hottest business product in the market!"
Or did you think of somebody else?
"Yes we can sell this as the hottest business product in the market!"
Or did you think of somebody else?
Last edited by San Gottardo; Nov 24, 2010 at 7:41 am
#20
Join Date: Mar 2008
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-- H
* No offence to the Old Country, of course!
#22
FlyerTalk Evangelist, Ambassador, British Airways Executive Club
Join Date: Jun 2008
Location: Somewhere between 0 and 13,000 metres high
Programs: AF/KL Life Plat, BA GGL+GfL, ALL Plat, Hilton Diam, Marriott Gold, blablablah, etc
Posts: 30,566
Well, AF have recently started codeshares with FlyBE (there's a separate thread on that) - which is a Low-Cost Airline without the Low Costs. So, more eveidence of reduction in short-haul quality. (I've been wondering what happens to J pax on - say - JFK-CDG-MAN: what would be the reaction when being shuffled onto a seriously high-density Q-400 without even free snack; or J-PAX flying LAX-CDG-GLA who ends up on a same Q-400, only to find that it has to land in Cardiff* on its merry way to Bonnie Scotland!)
-- H
* No offence to the Old Country, of course!
-- H
* No offence to the Old Country, of course!
#24
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Location: London, UK and Southern France
Posts: 18,367
#25
FlyerTalk Evangelist, Ambassador, British Airways Executive Club
Join Date: Jun 2008
Location: Somewhere between 0 and 13,000 metres high
Programs: AF/KL Life Plat, BA GGL+GfL, ALL Plat, Hilton Diam, Marriott Gold, blablablah, etc
Posts: 30,566
I believe my friend didn't get it but not sure if it was simply overlooked. I also thought eco plus passengers on Fly Be were sat in the front rows but again, no such thing on this (paid, full fare J ticket).
#26
Join Date: Jan 2004
Location: Paris, France
Programs: FB Platinum for Life
Posts: 367
Removing P from the system is probably the only feasible policy for AF. They are unwilling to invest in a real first class cabin so as the market moves upwards (without AF) they are left with a costly friends and family section. So well done for the reality check!
The thin J arrangements are now calculated to supply contracts on key routes. Again this is a realistic approach. AF is not in the business of being a market leader and innovator. That is beyond the remit of this company. The Ryanair comparison is a little unfair but there are dynamic similarities. AF has aggressively pursued the bottom end of the market in Europe and has consequently seen a real surge in traffic. Yes, the Y cabin is now so miserable it is likely an infringement of UN human rights conventions, but honestly that market does not care. AF management knows this and exploits it successfully.
Two possible downsides. Firstly, having alienated the FF base management has weakened its reach in a key market. Secondly, in deciding not to seriously compete in the premium market the company runs a serious risk to the bottom line if Y travel suffers a serious collapse - for whatever reason. (I would add that while Premium Voyageur looks like a reasonable product for a largely non-premium airline, there are serious problems in the marketing in the home market.) When you are operating on such volume dependant margins you have little room for manoeuvre.
The thin J arrangements are now calculated to supply contracts on key routes. Again this is a realistic approach. AF is not in the business of being a market leader and innovator. That is beyond the remit of this company. The Ryanair comparison is a little unfair but there are dynamic similarities. AF has aggressively pursued the bottom end of the market in Europe and has consequently seen a real surge in traffic. Yes, the Y cabin is now so miserable it is likely an infringement of UN human rights conventions, but honestly that market does not care. AF management knows this and exploits it successfully.
Two possible downsides. Firstly, having alienated the FF base management has weakened its reach in a key market. Secondly, in deciding not to seriously compete in the premium market the company runs a serious risk to the bottom line if Y travel suffers a serious collapse - for whatever reason. (I would add that while Premium Voyageur looks like a reasonable product for a largely non-premium airline, there are serious problems in the marketing in the home market.) When you are operating on such volume dependant margins you have little room for manoeuvre.