Accor buys 30% of German chain 25hours Hotels
#1
Moderator, Turkish Airlines Miles&Smiles & Accor ALL
Original Poster
Join Date: Apr 2009
Location: BRU
Programs: TK*G, Accor ALL Platinum
Posts: 7,587
Accor buys 30% of German chain 25hours Hotels
Accor have announced that it bought a 30% share in German chain 25hours Hotels. The brand operates 8 hotels in Germany, Austria and Switzerland: Hamburg, Frankfurt, Berlin, Vienna and Zurich with another 5 planned for the next 2 years.
No details about Le Club acceptance was provided.
PR (in German) : http://www.mynewsdesk.com/de/accorho...schaft-1636818
Reuters: http://www.reuters.com/article/us-ac...-idUSKBN13224A
No details about Le Club acceptance was provided.
PR (in German) : http://www.mynewsdesk.com/de/accorho...schaft-1636818
Reuters: http://www.reuters.com/article/us-ac...-idUSKBN13224A
#4
#6
#7
Join Date: Jul 2007
Location: Berlin
Programs: BA Gold; Accor Plat; IHG Diamond-Amb; Meliá & HH & Marriott Gold
Posts: 5,450
It's always risky putting concepts like "integrate" and "soon" together when we're talking about Accor, so I can't imagine anyone here is surprised that 25hours is still outside the Le Club fold.
Can anyone say if there is actually any plan to change that?
Can anyone say if there is actually any plan to change that?
#9
Join Date: Jul 2013
Programs: Accor Platinum, Eurobonus Gold, Flying Blue Gold
Posts: 72
New and vibrant brands are joining our collection of global hotels. Discover innovative brands like The House of Originals, Delano, Mondrian, SLS, Hyde, 21C, Mantis, Mövenpick, Orient Express, 25hours, Mantra, Art Series, Peppers and Breakfree. They will bring even more charm to our portfolio of existing brands like Raffles, Fairmont, Pullman and Sofitel.
https://all.accor.com
#10
That would be a relief, 25h are often the best properties Accor has in a given location and it's a shame to choose between LCAH and a good hotel.
It is also good that "21c" is considered a "brand" despite ostensibly being folded into MGallery, hopefully Delano, Mondrian, SLS and Hyde will follow a similar fate (I wouldn't mind Moevenpick and the former Mantra brands as well) to cut down on the proliferation of brands. I also hope 25h and Mama Shelter will be merged into a single brand (hopefully 25h, it seems better managed and has less annoying presentation videos.
It is also good that "21c" is considered a "brand" despite ostensibly being folded into MGallery, hopefully Delano, Mondrian, SLS and Hyde will follow a similar fate (I wouldn't mind Moevenpick and the former Mantra brands as well) to cut down on the proliferation of brands. I also hope 25h and Mama Shelter will be merged into a single brand (hopefully 25h, it seems better managed and has less annoying presentation videos.