SO/ Bangkok
#1
Moderator, Turkish Airlines Miles&Smiles & Accor ALL
Original Poster

Join Date: Apr 2009
Location: BRU
Programs: TK*G, Accor ALL Platinum
Posts: 7,477
SO/ Bangkok
Accor PR:
Hmm looking forward to having a look next year
Sofitel So Bangkok welcomes guests to stay connected with full Apple-based solutions
Sofitel So Bangkok (Thailand) scheduled to open by end of 2011, will be Asia’s first hotel to offer a fully connected lifestyle, with complete Apple-based digital solutions to what guests want to know, see, hear and do for leisure or work. From hotel service directory to the most comprehensive in-room entertainment system available today, it’s literally all at one’s fingertips.
Linking up with DirectStreams, one of the world’s top software solutions providers, and using leading-edge Apple Mac mini and iPad, Sofitel So Bangkok provides completely integrated connectivity that is custom-designed for a hotel environment to meet guests’ lifestyle expectations in the digital age.
Sofitel So Bangkok is opening a new chapter in contemporary designer boutique hotels, where boundless creativity and innovation is displayed in a delightful and luxurious environment .
Positioned as designer hotel, Sofitel So Bangkok is created by five interior decorators including signature Haute Couture fashion designer Christian Lacroix, who will introduce French elegance in the decor of the hotel lobby and stylish objects in the guestrooms. This new and completely different hotel, located in heart of Bangkok, overlooking Lumpini Park, with its 238 rooms, offers an original guest experience presented in a novel environmental concept based on the four elements: water, earth, wood and metal.
Sofitel So Bangkok (Thailand) scheduled to open by end of 2011, will be Asia’s first hotel to offer a fully connected lifestyle, with complete Apple-based digital solutions to what guests want to know, see, hear and do for leisure or work. From hotel service directory to the most comprehensive in-room entertainment system available today, it’s literally all at one’s fingertips.
Linking up with DirectStreams, one of the world’s top software solutions providers, and using leading-edge Apple Mac mini and iPad, Sofitel So Bangkok provides completely integrated connectivity that is custom-designed for a hotel environment to meet guests’ lifestyle expectations in the digital age.
Sofitel So Bangkok is opening a new chapter in contemporary designer boutique hotels, where boundless creativity and innovation is displayed in a delightful and luxurious environment .
Positioned as designer hotel, Sofitel So Bangkok is created by five interior decorators including signature Haute Couture fashion designer Christian Lacroix, who will introduce French elegance in the decor of the hotel lobby and stylish objects in the guestrooms. This new and completely different hotel, located in heart of Bangkok, overlooking Lumpini Park, with its 238 rooms, offers an original guest experience presented in a novel environmental concept based on the four elements: water, earth, wood and metal.
Last edited by starflyergold; Jun 1, 11 at 1:53 pm
#4
#5
Company Representative - Sofitel So Bangkok
Join Date: Jun 2011
Posts: 9

starflyergold, thank you for your welcome!
We are delighted to join the Forum and hope to be supportive in anyway we can.
We would like to share some more information for your pleasure, we hope this is not against any forum rules. Sharing is caring as they say.
Dont worry! we will make sure not to spam with loads of info, we are merely here to chat and discuss with you
Thank you So much!
Cheers from So Bangkok Team
We are delighted to join the Forum and hope to be supportive in anyway we can.
We would like to share some more information for your pleasure, we hope this is not against any forum rules. Sharing is caring as they say.
Dont worry! we will make sure not to spam with loads of info, we are merely here to chat and discuss with you

Sofitel So Bangkok, scheduled to open by early 2012, will be Asias first hotel to offer a fully connected lifestyle, with complete Apple-based digital solutions to what guests want to know, see, hear and do for leisure or work. From hotel service directory to the most comprehensive in-room entertainment system available today, its literally all at ones fingertips.
Linking up with DirectStreams, one of the worlds top software solutions providers, and using leading-edge Apple Mac mini and iPad, Sofitel So Bangkok provides completely integrated connectivity that is custom-designed for a hotel environment to meet guests lifestyle expectations in the digital age.
All of the hotels 238 rooms will be technologically equipped with an Apple Mac mini computer, together with high-definition 40 LCD TV, wireless keyboard, trackpad, free high-speed Internet access, and a full range of Office software. Additionally, guests staying in any of the hotels suites will also have the complimentary use of an Apple iPad.
With the ultimate in integrated technology, each Mac mini will function as a multimedia centre, giving guests access to digital TV and radio channels, movies and music library, DVD and CD player, as well as the ability to play each personal iPod, iPhone, and iPad.
For work purposes, the Mac mini enables guests to load files via a USB port, work on them in the normal way, and save them to a memory stick safe in the knowledge that every time the Mac mini is shut down DirectStreams software will clean away any new information on the computer and restore it to its original state at check-in/check-out.
Other applications in this groundbreaking system range from the prosaic, such as browsing the hotel directory and in-room service menu, to the sublime with webcam screening of the Bangkok skyline and panoramic views over Lumpini Park.
Beyond guestrooms, the technology platform extends across the entire property to provide a whole range of multimedia applications in public areas, business centre, meeting rooms, and ballroom via 11 LCD digital signage.
Commenting on Sofitel So Bangkoks amazing digital world hotel general manager Mr. Gilles Cretallaz said, Today, the personal computer is integral to an evolving lifestyle, the digital lifestyle, and people are coming to expect that what is central to their lives at home and in the office should also be available when they travel. This is what we are providing, meeting needs in a way that guests are now coming to expect.
Its all part of what the Sofitel So brand represents the recognition of a new generation of urban hotels that are technologically innovative and design oriented. It is also a very green concept as with more on screen, the less paper used and the less waste.
Located on the corner of Rama IV and Sathorn roads, with a commanding site overlooking Lumpini Park and skycrapers, the 30-storey Sofitel So Bangkok has an interior design created around the Five Elements (Water, Earth, Wood, Metal and Fire) which, combined, frame and form a refuge of sense and balance energy at the heart of vibrant Bangkok. Indeed, here is a truly innovative hotel that promises visitors and locals alike with a new focal point, a place to stay, eat, meet and be entertained in stylish fashion and totally connected.
Linking up with DirectStreams, one of the worlds top software solutions providers, and using leading-edge Apple Mac mini and iPad, Sofitel So Bangkok provides completely integrated connectivity that is custom-designed for a hotel environment to meet guests lifestyle expectations in the digital age.
All of the hotels 238 rooms will be technologically equipped with an Apple Mac mini computer, together with high-definition 40 LCD TV, wireless keyboard, trackpad, free high-speed Internet access, and a full range of Office software. Additionally, guests staying in any of the hotels suites will also have the complimentary use of an Apple iPad.
With the ultimate in integrated technology, each Mac mini will function as a multimedia centre, giving guests access to digital TV and radio channels, movies and music library, DVD and CD player, as well as the ability to play each personal iPod, iPhone, and iPad.
For work purposes, the Mac mini enables guests to load files via a USB port, work on them in the normal way, and save them to a memory stick safe in the knowledge that every time the Mac mini is shut down DirectStreams software will clean away any new information on the computer and restore it to its original state at check-in/check-out.
Other applications in this groundbreaking system range from the prosaic, such as browsing the hotel directory and in-room service menu, to the sublime with webcam screening of the Bangkok skyline and panoramic views over Lumpini Park.
Beyond guestrooms, the technology platform extends across the entire property to provide a whole range of multimedia applications in public areas, business centre, meeting rooms, and ballroom via 11 LCD digital signage.
Commenting on Sofitel So Bangkoks amazing digital world hotel general manager Mr. Gilles Cretallaz said, Today, the personal computer is integral to an evolving lifestyle, the digital lifestyle, and people are coming to expect that what is central to their lives at home and in the office should also be available when they travel. This is what we are providing, meeting needs in a way that guests are now coming to expect.
Its all part of what the Sofitel So brand represents the recognition of a new generation of urban hotels that are technologically innovative and design oriented. It is also a very green concept as with more on screen, the less paper used and the less waste.
Located on the corner of Rama IV and Sathorn roads, with a commanding site overlooking Lumpini Park and skycrapers, the 30-storey Sofitel So Bangkok has an interior design created around the Five Elements (Water, Earth, Wood, Metal and Fire) which, combined, frame and form a refuge of sense and balance energy at the heart of vibrant Bangkok. Indeed, here is a truly innovative hotel that promises visitors and locals alike with a new focal point, a place to stay, eat, meet and be entertained in stylish fashion and totally connected.
Cheers from So Bangkok Team

#7
FlyerTalk Evangelist

Join Date: Aug 2009
Location: Paris, France
Programs: AF/KL Flying Blue Platinum for life/Club2000 Ultimate, Accor ALL Diamond
Posts: 21,256
Great to have you on board Sofitel So Bangkok 
I'm a regular guest at Sofitel Silom and really love this property but may be I'll have to give you a try !

I'm a regular guest at Sofitel Silom and really love this property but may be I'll have to give you a try !
Last edited by Goldorak; Jun 2, 11 at 10:16 pm
#9
Join Date: Feb 2011
Location: Asia
Programs: Krisflyer, Enrich, Marco Polo, Accor, HHonors, IHG
Posts: 609
Bangkok has a disproportionately large number of Accor properties for a city. Last count was at least 20 properties of all Accor brands. Not that I'm complaining
but how does this Sofitel So position itself , being the third Sofitel property ? And whatever happens to Sofitel Sukhumvit (not the Grand Sukhimvit) but supposedly a new one?

#10
Moderator, Turkish Airlines Miles&Smiles & Accor ALL
Original Poster

Join Date: Apr 2009
Location: BRU
Programs: TK*G, Accor ALL Platinum
Posts: 7,477
The new Sub-brand "So Sofitel" is aimed at the very high end so my guess is this will be "better" than the existing Sofitel offering in BKK (and more epensive)
#11
Join Date: Aug 2009
Posts: 276
Bangkok has a disproportionately large number of Accor properties for a city. Last count was at least 20 properties of all Accor brands. Not that I'm complaining
but how does this Sofitel So position itself , being the third Sofitel property ? And whatever happens to Sofitel Sukhumvit (not the Grand Sukhimvit) but supposedly a new one?


According to what I've read (and partially seen), it looks like it'll top the existing Sofitels in Bangkok. As for the price, well, can ANYTHING be expensive in Bangkok?

#12
Join Date: Feb 2011
Location: Asia
Programs: Krisflyer, Enrich, Marco Polo, Accor, HHonors, IHG
Posts: 609
Yes it can, the Royal Suite at the MO Bangkok.


Last edited by RJ77; Jun 8, 11 at 10:52 am
#13
Company Representative - Sofitel So Bangkok
Join Date: Jun 2011
Posts: 9
A short explanation about Sofitel So:
Sofitel So Bangkok will be very different from any existing Sofitel in Bangkok. It will be an urban design hotel reconciling design & pleasure with a strong focus on the destination, hence the name So Bangkok!
We have many exciting things to showcase in due time, feel free to ask us anything and we will share with you what we can
Thank you So much!
Cheers from So Bangkok Team
Created by Sofitel as a label, Sofitel So personifies its designer hotels vision, the latest addresses, resolutely contemporary. Blending design and pleasure, style and soul, each Sofitel So address aims to express the essence of the destination. A concept that combines Sofitel art de vivre and personal style entrusted to an international name from the world of fashion, the arts or design. Conceived as a story, each address is a new chapter. The book opens with Sofitel So Mauritius and the narrative continues with Sofitel So Bangkok, Sofitel So Mumbai
We have many exciting things to showcase in due time, feel free to ask us anything and we will share with you what we can

Thank you So much!
Cheers from So Bangkok Team

#15
Company Representative - Sofitel So Bangkok
Join Date: Jun 2011
Posts: 9
Any artist impressions of the hotel interiors to show? Sofitel website doesn't show much.
We will be having a press conference last week of June. We will be sure to share a link to images at that point.
Have a lovely start of the week

Thank you So much!
Cheers from So Bangkok Team
