We’re currently evaluating a restructure of our main cabin seating selection, so in the interim we are holding select seats and guests will be unable to buy seats in the affected areas for travel past October 1.

We will announce the new offering later this month at NBTA [National Business Travel Association Convention the last week in July] and the affected seats will open up for sale in mid-September for October travel (travel dates prior to October 1 should be as normal right now and open for booking). We apologize for the inconvenience to guests, but hope they will be patient and appreciate the improved offering we will soon announce.

I can think of a couple reasons. The one that I find most interesting is that the airline is finally planning on defining their frequent flier program. You may not have noticed, but while you can earn frequent flier miles on the airline, you can’t actually redeem them for anything. They also haven’t told people how much will be necessary to redeem for free flights. Helpful, right?

Well, NBTA would be the place to define your frequent flier program, because the attendees are the ones who will be earning the most miles. This makes me wonder if there will be some sort of elite program where seats are blocked for the best customers. This would be a very interesting development, and it’s one that no low cost carrier has taken on before. I think this would actually be a very smart move on their part.