This is the worst loyalty program I've ever been a part of. They not only took my points but eliminated my account last year.

Whatever it saved them, I can guarantee it cost them more because I now actively avoid them out of anger. I was a Super 8 VIP cardholder for many years and they dumped me because of an 18 month gap with no notice.

I do not understand why companies are so stupid as to take a program designed to create loyalty and, for a short term savings, insult those customers.